A lot of people think that social media is just for fun, but that’s not true at all. There are many ways that you can use social media to grow your library’s social media presence.
You can use several platforms and tools to do this, but we’re going to focus on the basics: Facebook and Twitter.
Use Facebook To Grow Your Audience
Facebook is the most popular social media platform, and with good reason. It’s easy to use and has many features that can help you grow your audience.
You can start by putting out some great content. The key is to build a community. Create engaging content that people will share with their friends. You can also use tools like Growthoid to track the content that your audience is consuming, whether or not they’re going on to make a purchase. You can then use that data to inform your content planning.
You should also consider using Facebook Ads. These ads allow you to target specific audiences based on interests, actions, and demographics. You can use this to great effect to get the most out of your Facebook content. You can set up a campaign, and then you just have to wait for the ads to do their job.
Use Twitter To Grow Your Audience
Twitter is another popular social media platform, and it’s often seen as the younger or more dynamic sibling of Facebook. However, much like Facebook, Twitter can be used for many different purposes.
The most important thing to keep in mind is that you have to build an audience. Just throwing out tweets without any kind of strategy will likely get you nowhere.
You can use several techniques to grow your audience on Twitter. For instance, you can use various social media tools like Hootsuite to engage with your audience and to share relevant content. You can also use the platform itself to find relevant people and follow them. You can do this through the search bar at the top of the page or through the @ symbol, which represents your handle. You can also look to see who’s following you, and engage with them to get more engaged with your audience.
You can use all of these techniques to find the right people to engage with, and hopefully, grow your audience. If you have a small audience, you can use that to your advantage. Start a hashtag on social media to have your content discoverable. Create content that is shareable, but don’t put too much emphasis on raw numbers. Building a community of people who value your content and value you as a speaker will lead you to much greater things.