So you’ve decided to become a life coach. Congratulations! Now, all you have to do is populate your personal website or blog with useful, engaging content and find the right niche. What could be easier? Well, as it turns out, a lot more difficult than you’d think.
The internet is a huge place. With billions of articles, thousands of influencers, and millions of blogs, all fighting for your attention, it can be hard to stand out. Then there’s the fact that your competitors are also trying to attract your readers with content of their own. When you’re starting from zero, it seems like an impossible task.
But as long as you keep the faith, eventually you’ll find your feet. And when you do, you’ll be able to impart your knowledge and skills to those who are truly seeking guidance. In this article, we’ll discuss how to go about doing just that. Let’s get started.
1. Create a Buzzword-Rich & Featured Content Strategy
One of the best things you can do for your blog or website is to develop a content strategy. Simply put, a content strategy is a plan of action designed to generate and maintain interest in your content. It includes everything from editorial calendars to keyword research to plan out content in bulk. Developing a content strategy isn’t something you do once and then forget about. It’s something that you continually work on and refine over time.
You’ll want to start by brainstorming possible content ideas and categorizing them into themes and topics. Furthermore, you’ll want to establish key performance indicators (KPIs) for each of these ideas. For example, maybe you decide to write about fashion trends or style tips for women. In order to determine how successful your content is, you’ll want to look at the number of articles you’ve published on a regular basis as well as the number of clicks those articles received. Similarly, you can use Google Analytics to track the keywords and search terms your audience uses to find your content. By establishing KPIs for your content, you’ll know the moment you’ve reached your goal, whether it’s getting you more traffic or subscribers.
2. Start A Blog Where You Can Test Product Reviews
One of the most effective ways to make money online is to create a blog where you can test product reviews. You’d think that given the opportunity, every man (and woman) would jump at the chance to get their hands on all the cool gear and luxurious treats that companies want to get rid of. But, for some reason, product review blogs are almost exclusively a man’s domain. Of the 33 product review blogs we’ve analyzed, 30% were founded by men and the rest were co-ops. And that’s exactly how it should be. The opportunity to make money online through product reviews is there, and it’s ripe for the taking. All you need is a few good reviews and some affiliate marketing in order to get started. Just be sure to follow the rules and regulations of each product review site you join. Otherwise, you may find yourself in violation of some sort and consequently banned from the platform.
3. Start A Blog Where You Can Talk Shop
If you’re the sort of person who enjoys getting in on the latest trendy topics or has a knack for creating buzz, you might consider creating a blog where you can just plain old talk shop. Product reviews are cool and all, but sometimes you just need human interaction to keep your interest levels up. It might be a good idea to create a blog where you can have all the interesting conversations you want relating to your niche. For example, if you’re really into fashion trends and style tips, you could create a blog where you can have all your fashion-related questions answered by an expert. Or if you love to cook, you could create a blog where you can ask anyone in the community for advice on what to make for dinner. Talk shops are incredibly popular and there are several niche platforms just waiting for the right person to step up and create a community around their interests. Once you’ve established yourself in that space, the opportunities are endless.
4. Choose A Niche That You’re Passionate About
Choosing a niche that you’re passionate about can be the key to blogging success. If you can become passionate about your topic, you’ll be able to connect with your audience and engage them better than you could if you chose a broad topic that you simply covered. When establishing your blog, you’ll want to choose a niche that you’re passionate about because then you’ll be able to talk about something that you know about. This is one of the best tips we can give you because it will make all the difference in your blogging success. Your choice of a niche will directly impact how successful your blog can be. If you can become passionate about your topic, you’ll be able to engage with your audience better and have more opportunities to gain exposure and make money online. Just make sure that you don’t choose a niche that is already saturated with similar content blogs.
5. Make Money With Affiliate Marketing
If you don’t want to write product reviews, you could always try your hand at affiliate marketing. Essentially, affiliate marketing is a way for websites and blogs to make money online by promoting products that they feel are beneficial for the customer. For example, if you were lucky enough to stumble upon a product that completely changed your life for the better, you might decide to become an affiliate marketer for that company. When someone clicks a link or buys a product that’s promoted on your site, you’ll earn a commission.
But if you don’t want to become an affiliate marketer for the sake of gaining a passive income stream, you can try your hand at affiliate sales. In affiliate sales, you’ll still earn commissions when someone clicks a product link or makes a purchase on an affiliate-branded site. But in contrast to affiliate marketing, you’ll be asked to go out and actually make a sale. If this sounds like the sort of thing you might be interested in, we invite you to read our comprehensive review of the best affiliate marketing courses and tools available today.
Just remember: whatever route you choose, you’ll still need to build a following. But once you’ve established yourself as an authoritative voice in your niche, the opportunities are endless. And we can’t think of a better way to establish yourself as an expert in your niche than with a popular blog.