It’s no secret that leads are one of the most valuable assets of any business, and a lead generation strategy is often a crucial piece of a business’ marketing plan. While many businesses have turned to outsourcing lead generation to save time and money, you can still generate quality leads yourself. Whether you sell fitness equipment, food, or jewelry, you can take advantage of the many platforms providing online commerce to connect with customers in a meaningful way.
1. Build A Website That Converts
The first step in the lead generation process is to create a landing page on your site that will convert visitors into leads. When someone clicks on a call-to-action (CTA) button on a web page, they’re usually taken to a new page where they can make a purchase or follow a link to get more information. But what happens when there’s no CTA button on the page?
In a perfect world, you would have a dedicated landing page for every offer or piece of content you publish. But, in reality, this is rarely the case. When someone lands on your site, there will often be other content they were meant to see before they got to the landing page. So, if you want to increase the likelihood of them converting, you’ll need to get creative with the way you present the offer on your site. One option is to use a tool like Google Adwords to gain free traffic and then use that audience to drive people to the top of your funnel.
2. Use Online Commerce To Generate Leads
Using online commerce to generate leads makes complete sense. After all, people are usually more engaged with content that relates to their interests. When you create product-specific landing pages to drive potential customers to a single site, you can increase the conversion rate by using tools like Shopping Basket and Upzonz to gather customer details and create a shopping cart with items from your website’s products. These tools can help you create a seamless shopping experience for customers, whether they want to make a purchase or simply find out more information.
You can also use affiliate marketing to promote product-specific websites and generate sales leads. In affiliate marketing, you’ll earn a commission when someone clicks a product link or purchases a product that’s promoted on your site. There are many variables that influence the success of a product or web page in affiliate marketing, so it’s best to learn to work with affiliate marketing software like affiliate manager to gain the most from this strategy.
3. Use Email Marketing To Generate Leads
Even if you’ve mastered the art of driving people to your website with content marketing, there are still other ways to generate leads. One of the most effective and simple lead generation tactics is email marketing. When someone subscribes to your list, you can email them with content that will grow their interest in your company and help you create leads.
You can also use email marketing to follow up after a customer purchases a product from your website. You’ll want to send them content that will further engage them in your company and product, as well as remind them of the benefits of your offering. Additionally, you can use the list of subscribers to engage with them through social media to increase brand awareness and drive more leads.
You can implement all of these tactics to increase your conversion rate, but don’t just yet pat yourself on the back. Qualifying leads is just as important as generating them in the first place. When someone clicks on a CTA button or makes a purchase, you’ll want to make sure that they’re actually interested in your product or service before you count that as a lead. Use a tool like Interest Revealer to discover the demographics, psychographics, and digital behaviors of your ideal buyer, and create buyer personas. With a clear picture of who your target audience is, you’ll be better positioned to craft the right content and marketing strategies to acquire more leads.