If you’re looking for a career in marketing, you’ve probably heard of social media, online marketing and SEO. These keywords appear frequently in online job descriptions, indicating that employing these inbound marketing techniques is in high demand. To achieve success in this type of role, you’ll need to develop and maintain social media accounts, create marketing content, conduct SEO research, and evaluate the results of your campaigns. What exactly does being a digital marketer entail? Let’s have a look.
Marketing Is A Viable Career Option
Despite the fact that the COVID-19 pandemic put a hold on many traditional forms of marketing and advertising, the digital marketing industry didn’t slow down. In fact, many companies have pivoted to online marketing to maintain their connections with customers. With the world now largely focused on the pandemic, customers have become more accessible—and therefore, more valuable.
In a recent Jobs report, US-based employment firm Sourcetrac found that while the demand for online marketing jobs decreased by 14%, the demand for marketing analytics and social media management roles increased by 27% and 16%, respectively. The report also states that the only market segment that saw a decline in job opportunities was retail. This is perhaps due to the fact that stores and platforms such as Amazon are performing most of the marketing functions online, resulting in fewer jobs for marketers. However, as the world slowly opens up again, marketers will be needed to promote brands and products for retail clients – giving employers the opportunity to grow their roles.
Career Opportunities In Online Marketing
The opportunities in online marketing are numerous, and new jobs will emerge as the world recovers from the pandemic. While there are no set rules for what makes a successful digital marketer, several tactics and skills can be highly valuable. If you’re looking for career opportunities, here are a few of the most in-demand skillsets.
A key aspect of being a successful digital marketer is knowing what products you’re promoting. In other words, you need to be an expert in product knowledge. This is important because, as a digital marketer, you’ll often be working with digital products, such as software applications or websites. Without knowing what products you’re promoting, you’ll have a difficult time successfully engaging with your audience. This doesn’t mean you need to be an expert in every single product – but you should have a general understanding of what they are.
One of the most in-demand skillsets in digital marketing is the ability to communicate effectively with customers. This is important because customers are likely to be the focus of your marketing campaigns – and you need to ensure that they know exactly what you’re offering and how to get it. To achieve this, you’ll need to be able to connect with customers through various forms of media – with video being the most effective method. Additionally, you’ll need to be skilled at composing and sending effective emails, which, according to HubSpot Blogs, are the best performing, most-opened emails of any genre. The fact that these emails are opened is usually a sign that the recipient was interested in the communication—and that is all you need to succeed as a digital marketer.
Being a successful digital marketer means being able to interpret and analyse marketing data. This data can come in many forms – from click-through rates to transaction data – and it is important that you are able to manipulate and interpret it effectively to improve your marketing performance. There are numerous tools that can be helpful in this regard – from Google Analytics to Hootsuite – and you should have effective systems in place to pull the data you need.
One of the most valuable skills in the digital marketing industry is SEO. As the name suggests, search engine optimization involves using various techniques and methods to increase the visibility of your website or product in search engine results. While this can be a time-consuming process, the advantages far outweigh the efforts. Not only will you be able to drive potential customers to your website – even if they are not yet aware of your existence – but you’ll also be able to track the results of your campaigns directly through SEO tools.
Many businesses, brands and organizations are still discovering the advantages of SEO, however, as a digital marketer, you should be able to achieve successful results with minimal effort.
The Importance Of Online Marketing Education
In addition to knowing what products you’re promoting, knowing how to effectively market them is also essential. As previously mentioned, without having a clear understanding of what products you’re marketing, it can be difficult to engage with customers – especially online. To achieve this, you’ll need to undertake formal education in digital marketing. In the United States, there are several accredited institutions that you can pursue online marketing degrees from. These programs will not only teach you the relevant subject matter but also help you find a job or internship in the field. Additionally, you’ll be able to network with other students from around the world – helping you to find a job or internship that is right for you.
Before making a decision, it’s essential that you know what subject matter you’ll need to study. In the United States, the bachelors in Internet marketing, digital marketing and social media can be combined to form a single bachelor’s degree in digital marketing. Alternatively, if you’d like to become an SEO professional, you could further your education by gaining a digital marketing internship – which would also give you the opportunity to further develop your SEO knowledge.
The Advantages Of Working In A Group
One of the more recent trends in the online marketing industry is the rise of inbound marketing and digital marketing agencies. The idea behind inbound marketing is to attract, engage and retain customers through creating marketing funnels. Essentially, inbound marketing is about doing what you love and being passionate about what you do. Inbound marketing is a great fit for creative, ambitious and enthusiastic individuals who enjoy working in a group and being able to offer a comprehensive service to their clients.
Working in a group is often seen as a disadvantage, particularly for solo entrepreneurs and those who prefer working independently. One of the main reasons why agencies exist is because it is often assumed that a group will be better suited to executing tasks – and, in turn, achieve greater success. Agencies exist to provide a service, and in order to provide the service, they often require a group of people. With inbound marketing, you are not only performing marketing functions but also acting as an individual contributor – helping to generate leads, engage with audiences, and measure the results of your campaigns. This is a valuable skill for anyone who is entering the field and looking to further their education – or even those who are just looking for a change of pace.
Marketing Is A Larger Scope Than You May Think
If you’re looking for a career in marketing, you need to understand that marketing is a lot more than social media, analytics and SEO. These skills will certainly be valuable in your career, but you’ll also need to develop other valuable skills, such as copywriting, research, analytics and project management. In other words, being a successful digital marketer means having a number of skills and being able to apply them to various situations.
To give you an idea of the scope of what a digital marketer entails, here is a list of the top 10 marketing jobs that you’ll need to have either worked or studied in. Not all of these jobs are related to digital marketing per se, but many of them are, and you may need to become familiar with a variety of marketing tools and platforms.
- Marketing manager
- Product marketer
- Account manager
- Sales manager
- Marketing strategist
- Marketing consultant
- Marketing director
- Marketing and communications
- Marketing researcher
- Marketing technician
- Marketing intern
Take Advantage Of All The Opportunities That The Internet Offers
The world is now largely digital, and as the amount of information increases, the need for effective marketing strategies also increases. While traditional forms of marketing – such as radio and television ads – still exist, they have largely been replaced by online marketing, which is open to everyone. This makes it easier for businesses to reach potential customers – regardless of location – and engage with them, effectively. Additionally, the world is a lot more connected today than it was before the pandemic, and thanks to the internet and various social media platforms, businesses can now operate globally, meaning that they can market products and services to people in other countries — offering potentially valuable new opportunities to those who can take them.