In today’s world, the internet has evolved to be a major player in our daily lives, and with good reason. The World Wide Web is a place you can discover countless articles, videos, and helpful tools to answer all of your questions about anything. In the words of Entrepreneur.com, the internet “allows you to research products and services, read blogs, watch YouTube videos, and even enter contests and promotions – all from the convenience of your home.”
If you’re looking to dip your toes into the water and see what all the buzz is about, this is the perfect guide for you. It will teach you the basics of marketing online and provide you with real-life examples you can use to understand the theory behind digital marketing. Let’s get started.
Build A Recognizable Brand
Branded products are a great way to gain credibility with your audience. For example, HubSpot and Marketo are two platforms renowned for their branded products. You can use these platforms to create a unique email newsletter, landing page, or social media banner that will make your website or blog stand out. The catch is you need to build a brand that people will instantly recognize when you use it. Think of a well-known company like Apple or Google that have become recognizable brands in their industries primarily due to their consistent branding and memorable marketing campaigns. Now, think of a couple of your favorite brands that you can associate with. For example, if you love Italian food, you might want to create an Italian food blog or newsletter. One email per week with news about the delicious food from all over the world might be a great way to attract readers interested in Italian food. This could also inspire you to create a whole catalog of unique products you can offer to your audience.
Use Multiple Channels
The internet gives you the opportunity to connect with your audience regardless of the platform or device they use to access the web. This is important because you can use many tactics – whether you’re a digital marketer or just starting out – to reach your audience. Think about the different devices and platforms your ideal customer might use to find your product or service. Mobile users are now more important to advertisers than ever before, so creating a mobile-optimized website is a must.
Decide On One Platform
There are many well-known platforms for digital marketers, content creators, and bloggers to reach audiences. While many can be used for marketing, deciding on just one can help you develop a clear message and make it easier for your audience to find your content. Avoid choosing a social media platform initially because it will probably be the hardest to grow and maintain. There are so many competitors out there, and it can be difficult to stand out among the noise. If your ideal customer uses Instagram or Snapchat to find content, build a page or account on those platforms to reach this audience. Having a presence on these massive platforms can help establish you as an expert in your industry. While it’s great to gain experience and build your audience on social media, you should avoid getting distracted by the many shiny objects in the marketplace and only focus on building a quality base of engaged followers.
Track The Results Of Your Campaigns
You can’t truly have a successful online marketing campaign if you don’t follow up and measure the results of your efforts. Whether you’re analyzing web traffic, social media metrics, or email engagement, keeping track of these numbers is important. If you ever want to see what worked and what needs to be changed, it’s essential to be able to pinpoint the results of your campaigns. Without this tracking, you’ll never know if your efforts were successful or not, and you’ll never be able to improve your strategy going forward.
Avoid Black-Market Techniques
There are many ways to earn a living online, but most of them involve illegal activities that have the potential to undermine your efforts as a legitimate business owner. Avoid using black-market techniques to gain website traffic. Instead, use free and legal methods to gain popularity online. If you want to make extra cash, you can use a tool like Google Adsense to get paid for displaying ads on your website. Displaying ads can be a profitable strategy as long as you keep within guidelines. Using black-market techniques to gain popularity can undermine your credibility with existing customers and potential new ones. While there’s nothing wrong with making a few extra bucks, you should never trade your ethical standards for profit.
Measure The Growth Of Your Audience
One of the primary focuses of any good marketing campaign should be measuring the growth of your audience. In order to judge the effectiveness of your efforts, you need to be able to compare this growth to baseline figures. When you can, measure the growth of your audience using both quantitative and qualitative methods. These methods can be particularly useful for evaluating the effectiveness of content you’ve published in the past. Having a clear idea of how your audience is doing in relation to others in your industry is vital for making informed decisions about your future campaigns. If you’re just starting out, it’s advised that you focus on quality over quantity when it comes to building your audience.
Know Why You’re Doing This
Even for experienced marketers, entrepreneurship is a constantly evolving path, and constantly changing technology has made it more difficult to stay ahead of the game. With every new version of software or platform, old strategies become unexpectedly antiquated and new ones are needed to keep up with the competition. Knowing why you’re doing this is essential in order to avoid wasting time and efforts on unproductive activities and focus on what’s important to the future of your business. As a new business owner, it is very likely that you’re not entirely aware of all the reasons why you’re doing what you’re doing. In order to properly grow your brand and develop a winning strategy, it is essential to know what motivates you and your employees to get the job done.
Use Analytics To It’s Maximum
Having access to real-time analytics is critical to having a successful marketing strategy. However, not every business is able to afford paying for analytics, so it’s up to you to decide whether or not this will be worth it. A lot of the information collected by analytics tools is valuable, so it’s worth the time and effort to figure out how to make the most of this data. There are several websites that provide free analytics, so you can get started without spending a dime. To fully understand how analytics work, you should read the help section of each tool individually.
In order to grow your business, you need to constantly be looking for ways to improve. With every new strategy or initiative you try, you will inevitably encounter problems you didn’t foresee. The best way to deal with these issues is by keeping track of what has and hasn’t worked in the past, and making changes as necessary. By continually analyzing results and making adjustments, you can ensure your efforts will always take you in the right direction and help you achieve your goals. Good luck out there.