If you’re looking for a way to learn more about internet marketing without having to spend a lot of money, then you’ve come to the right place. In today’s society, the majority of businesses operate online, and as a result, so does marketing. The use of social media platforms and websites like HubSpot and WordPress have created a virtual world where businesses can promote their products and services and connect with potential customers. This article will teach you the basics of online internet marketing, including how to create a professional-looking website, build a social media following, and use SEO to get your website ranked on the first page of Google.
What Is Online Internet Marketing?
Put simply, online internet marketing is the process of marketing a company or product online. This could include anything from sending out a regular newsletter to posting updates about sales on social media platforms like Twitter and Facebook.
Depending on how you prefer to get your information, you’ll probably find one method of online internet marketing that suits you perfectly. For example, if you’re more of a visual learner, you might prefer to take an online course where you can watch video tutorials and complete exercises to learn the ropes. Or if you’re more of an audio learner, you might prefer to take an online marketing course where you can listen to podcasts and follow along with the lessons.
Why Should You Study Online Internet Marketing?
The purpose of studying online internet marketing is to gain the skillset to effectively market a business or product online. By understanding the various strategies and tools needed to generate website traffic, you’ll be able to choose the right technique to fit the needs of your business or project. There are numerous skills you’ll learn along the way, such as copywriting, SEO, and analytics, and you’ll be able to choose from a variety of courses to fit your learning style.
Also, since the majority of businesses operate online today, having a working knowledge of online marketing will give you a leg up on the competition. If you understand the basics of SEO, you’ll be able to put together effective keyword-rich content that will attract potential customers to your website. From there, you can provide them with useful information on your site about your product or service, allowing them to make a more informed decision about whether or not to purchase what you’re promoting.
Recommended Courses For Those Seeking An Online Marketing Degree
If you’re looking for an accredited online marketing degree, then you’ve come to the right place. Here are some of the best degrees out there, ranked in order of prestige.
- Degree in Marketing
- Degree in Digital Marketing
- Degree in Management
- Degree in Advertising
- Degree in PR
- Degree in Online Marketing
Degree in Marketing
The marketing degree offers you the chance to study marketing analytics, marketing research, marketing communications, marketing strategy, and a laundry list of other interesting topics. One of the distinguishing factors between a marketing degree and a business degree is that a marketing degree is usually geared toward preparing you for a specific career in marketing. With a marketing degree, you’ll learn the fundamentals of marketing research, consumer behavior, and analytics. You’ll also get the chance to specialize in a handful of topics, such as mobile marketing, which focuses on marketing to mobile users.
A marketing degree is usually considered a pre-requisite to entering the workforce. Along with a bachelor’s degree in business, those seeking entry-level marketing jobs can expect to receive a competitive salary and ample opportunity for career growth. Additionally, many large firms now recruit directly from colleges and universities, so if you’re looking for a foot in the door to a coveted industry, then a marketing degree might just be the ticket.
Degree in Digital Marketing
If you’re passionate about SEO and would like to pursue a career in digital marketing, then you should consider earning a degree in digital marketing. A degree in digital marketing will not only help you land a job in an industry where digital marketing is highly in demand, but it will also help you develop specialized SEO skills and become an expert in digital marketing analytics. Along with understanding the basic principles of SEO, you’ll get the chance to specialize in various platforms like Google AdWords, SEO Analytics, and more.
Since SEO and digital marketing are constantly evolving, those seeking a career in these areas should consider continuing their education by taking a course or two on the side to keep up with the latest trends and developments. Additionally, many large firms like Google, HubSpot, and Bing now offer lucrative apprenticeship opportunities in SEO, making it easier than ever for motivated students to enter the workforce with a taste of what they’ve studied.
Degree in Management
If you’re looking to pursue a management career, then you should consider earning a degree in management. A degree in management will not only help you land a job in an industry where MBAs are in high demand, but it will also help you specialize in areas like human resources, payroll, and more.
A typical MBA curriculum includes the following topics: business analytics, business law, economics, finance, marketing, and more. While a degree in management is not specifically geared toward SEO or digital marketing, many large firms like Google, Amazon, and Microsoft now recruit directly from colleges and universities, so those seeking entry-level jobs can expect to receive a high-ranking offer. If you’re looking for a solid base of knowledge to set you up for your career, then a degree in management might be a great choice.
Degree in Advertising
If you’re passionate about advertising and would like to pursue a career in advertising, then you should consider earning a degree in advertising. A degree in advertising will not only help you land a job in an industry where those with a bachelor’s degree in marketing are in high demand, but it will also help you specialize in areas like public relations, advertising, and more.
A typical advertising degree curriculum includes the following topics: marketing analytics, media strategy, public relations, research analytics, and more. Advertising is one of the largest employers in the world, and since many large firms like Google, Facebook, and Twitter now offer fantastic opportunities for graduates to enter the workforce and develop specialized skills, then those looking for employment in this field should consider earning a degree in advertising.
Degree in PR
If you’re seeking a public relations degree, then you should consider earning one in digital marketing. A degree in public relations will not only help you land a job in an industry where those with a bachelor’s degree in communications are in high demand, but it will also help you specialize in areas like media strategy, campaign management, and more.
A public relations degree curriculum typically includes the following topics: digital media, marketing analytics, campaign management, media planning, and execution, and more.
By earning a degree in public relations, you’ll not only learn specialized skills that will land you a job, but you’ll also gain extensive experience through internships and part-time jobs. Additionally, many large firms like Google and Twitter now offer lucrative apprenticeship opportunities in PR, making it easier than ever for motivated students to enter the workforce with a taste of what they’ve studied.
Degree in Online Marketing
If you’re passionate about SEO and would like to pursue a career in online marketing, then you should consider earning a degree in online marketing. A degree in online marketing will not only help you land a job in an industry where qualified candidates can expect to have their pick of employers, but it will also help you develop specialized SEO skills and become an expert in digital marketing analytics. Along with understanding the basic principles of SEO, you’ll get the chance to specialize in various platforms like Google AdWords, SEO Analytics, and more.
If you’re looking for a career in digital marketing, then earning a degree in online marketing will not only give you the skills to enter the workforce, but it will also give you the opportunity to specialize in SEO, social media, and mobile marketing. Since many large firms like Google, Facebook, and Twitter now offer fantastic opportunities for graduates to enter the workforce and develop specialized skills, those looking for employment in this field should consider earning a degree in online marketing.
Which Type of Certificate To Get?
So you’ve decided to dive into the world of online marketing and decided to pursue a career in internet marketing. Great! Now what? Which type of certificate should you get?