The world of digital marketing is constantly changing. New tools emerge, industries evolve and marketers discover new ways to connect with their customers.
As the digital landscape changes, so does the demand for marketers who can prove their worth and ability to deliver results.
Hence, the birth of a new marketing bootcamp: the Online Internet Marketing Bootcamp.
What is the Online Internet Marketing Bootcamp?
The Online Internet Marketing Bootcamp is an eight-week program designed to teach you everything you need to know about digital marketing, from SEO to PPC, split testing and content strategy.
During the eight weeks, you’ll learn a valuable set of skills that will allow you to better understand your customers’ needs and drive growth for your business. You’ll also set up automated marketing campaigns using platforms like HubSpot and Pardot, and build a profitable SEO strategy that will allow you to scale and maintain your growth.
Who is the target audience of the Online Internet Marketing Bootcamp?
This marketing bootcamp is for anyone who is passionate about digital marketing. Whether you have a long-standing interest in digital marketing or you’ve recently entered this field, you’re sure to find the curriculum engaging and the skills you’ll learn useful.
The curriculum is equally at home to those who are new to the field of digital marketing and to those who are seasoned professionals. It will provide you with all the tools necessary to enter the field with confidence.
Why Should You Pursue This Program?
The growth of digital marketing is undeniable. As of 2020, there were 439.1 million American digital consumers. That’s 80% of the population. The number of American consumers using mobile devices and the internet grew by 132% between 2019 and 2020.
Thanks to technological advancements and the growth of the digitally-savvy consumer, digital marketing is accessible and extremely valuable. According to HubSpot, 84.2% of businesses have adopted digital marketing as part of their marketing mix. That comes out to more than 80 million businesses globally. When compared to the 2008 industry average, that’s a 64% increase.
Since the beginning of this year, more and more businesses are realizing the power of digital marketing and are seeking out qualified digital marketers to help them establish an inbound marketing strategy.
Established inbound marketer, Michael Portuso, explains that inbound marketing focuses on creating valuable content that attracts, engages and ultimately converts potential customers into paying customers.
As a digital marketer, you will research the desires, needs and problems of your customers, and then use that research to tailor content and offers to solve their problems. Inbound marketing’s focus is not on selling a product / service to the consumer, but rather engaging with the customer on a human level to understand their needs.
Inbound marketing focuses on providing value and solving problems for customers. As a result, the tactics and strategies used to gain business through inbound marketing are highly relevant and valuable today. That’s not to say that you need to sell a product to be able to use inbound marketing; you simply need to provide value and be relevant to your target audience.
As the world of digital commerce evolves and matures, businesses will need people who can utilize inbound marketing to gain a competitive advantage.
The Structure Of The Online Internet Marketing Bootcamp
The online internet marketing bootcamp will start each week with a lecture that will cover the previous week’s topic. You’ll also have access to an online learning platform where you can watch the videos and take notes. On top of that, you’ll get the chance to ask questions and get help from experts in real time.
Here’s a preview of what you’ll learn in the next eight weeks of the online marketing bootcamp:
Week 1: Foundations Of Online Marketing
In the first week, you’ll learn the basics of online marketing, including how to write a persuasive headline, how to choose the right supporting images and how to position text on a web page.
You’ll also set up your Shopify store, which will give you the chance to practice what you’ve learned and get valuable feedback from instructors and experts. In addition, you’ll learn how to create email marketing campaigns, how to track email open-rates and how to test out different variations of your marketing emails. The week concludes with a capstone project, where you’ll apply everything you’ve learned.
Week 2: Search Engine Optimization (SEO)
In the second week, you’ll learn how to optimize your website for SEs (search engines), including how to use keywords, how to create meta tags and how to build links to your site. You’ll also learn how to set up basic SEO on your Shopify store, including the use of automated SEO tools like Rank Tracker and Ahrefs’ free SEO tool.
You’ll use these tools to discover the most valuable keywords for your industry, and then incorporate those keywords into your content, headlines and meta descriptions. In order to create highly-valuable content, you’ll need to learn how to use the right tools for the job. At the end of the week, you’ll have the opportunity to put everything you’ve learned into practice and create a fully-functioning SEO strategy for your website. In addition, you’ll create a business plan for your website.
Week 3: Paid Search Advertising (PPC)
In the third week, you’ll learn how to advertise on search engines using paid search advertising (PPC). You’ll learn the basics of Google AdWords, including how to set up a campaign, how to target ads to specific keywords and how to analyze your results.
You’ll use AdWords in combination with other tools, including HubSpot, to create automated campaigns that will allow you to scale your business quickly and effectively. At the end of the week, you’ll put all you’ve learned into practice and develop a plan for a new PPC campaign.
Week 4: Email Marketing
In the fourth week, you’ll learn how to create and test email marketing campaigns, including how to choose the right subject lines and write compelling messages. You’ll also learn how to design attractive email newsletters, as well as how to build an email list of potential customers.
You’ll use HubSpot to create email marketing campaigns, as well as send and track those campaigns using mailchimp. The week concludes with you creating a plan for a new email marketing strategy and putting that plan into action.
Week 5: Build Trust And Credibility
In the fifth week, you’ll learn how to gain credibility and trust with your customers by providing value and offering unique solutions to their problems. You’ll learn how to establish a personal connection with your audience by being authentic and transparent. In addition, you’ll discover how to become a thought leader in your industry and gain the respect of others in your industry.
You’ll explore the many ways businesses have used digital marketing to gain credibility and trust, including case studies from the likes of Uber, Airbnb, HP and Walmart. By the end of the week, you’ll have a clearer picture of how inbound marketing can be used to improve your business and establish yourself as a leader in your industry.
Week 6: Measure And Report On Marketing Activities
In the sixth week, you’ll learn how to measure and report on the success of your marketing efforts, including the use of marketing automation tools and data-driven marketing approaches. You’ll take a close look at how to effectively use Google Analytics and what steps you need to take in order to ensure you’re maximizing the value of your Google Ads.
You’ll then use all these tools to create automated marketing measurements, including:
- Site Speed Optimization
- Affiliate marketing
- Content marketing analytics
- Email marketing analytics
- Product re-marketing analytics
- Blog analytics
The last week of the course will consist of a project, where you’ll use everything you’ve learned to set up automated marketing campaigns and track their success using digital analytics tools. In addition, you’ll prepare a business plan for your marketing department, as well as deliver a presentation on what you’ve learned to prospective employers and industry peers.