Hotel marketing is not a separate course, but rather it is part of a business’s core.

The purpose of this course is to equip you with the knowledge and skills you need to effectively market a hotel brand online. Whether you are promoting a luxury hotel brand, medium-sized hotel brand, or small-scale boutique hotel brand, you will learn effective online marketing techniques that will help you drive more bookings.

Why Should You Study Hotel Marketing?

Hotel marketing is a constantly evolving field. New technologies and platforms emerge that change the way we search for, communicate with, and engage with consumers. Studying hotel marketing will give you a better understanding of how to prepare for the future of travel and how to use digital marketing to your advantage.

Hotel management courses can teach you the theory behind creating a successful hotel. However, without having experienced what it is like to work in the field, you won’t be able to apply what you learn. Hotel marketing courses give you the opportunity to learn from the best in the industry, while also spending time working in the field.

Types Of Hotel Marketing Courses Available

There are various types of hotel marketing courses out there, each designed to equip you with the specific skills you need to become a successful brand marketer. Below we will discuss some of the more popular ones.

Online Marketing Degree

If you already have a bachelor’s degree, you can further your studies by gaining an online marketing degree. This could be in collaboration with a leading university, or via an independently run institution. These online marketing degrees are accredited and can provide you with the knowledge and skills you need to become a successful hotel marketer.

An accredited online marketing degree is suitable for anyone looking to further their studies. Whether you are working in a hotel setting or want to go into digital marketing on a full-time basis, these degrees can put you ahead of the competition.

Hotel Sales Management Degree

For those looking for a more practical approach, the hotel sales management degree can help. This is a more hands-on approach to learning, giving you the opportunity to practice what you learn in the classroom. You will take on various internships and job shadows in collaboration with a hotel management company, gaining real-world experience which you can put on your resume.

Hotel sales management degrees are suited to those looking for a more practical approach to their studies. You will have the opportunity to apply what you learn straight away after graduation, putting you ahead of the competition.

Hotel Marketing Certificate

If you are looking for a more specific skill-set, the hotel marketing certificate can help. The certificate gives you the chance to develop your knowledge of marketing in a specific discipline. You will study specific topics in-depth, such as SEO, content creation, and email marketing. You won’t get a general marketing certificate, but rather a certificate in Hospitality Marketing.

Hotel marketing certificates are ideal if you are looking for a more specific skill-set. You will study a variety of topics in-depth, equipping you with the knowledge and skills necessary to become a successful hotel marketer.

There are various options available to those looking for a more specialised skill-set. Whether you are looking for a general marketing certificate or want to go down the more specific route, you can find the right option for you.

Key Skills You Will Learn

Once you have decided which type of marketing degree you want to pursue, you can start looking for the key skills you will need. Below we have compiled a list of the most useful skills you will learn while studying hotel marketing:

• Search Engine Optimisation (SEO)
• Marketing Analytics
• Digital Marketing
• Content Creation
• Web Analytics

All of these skills will help you become a successful hotel marketer.