Online Guerrilla Marketing Examples

A marketing expert once said that people spend 98% of their time looking at online content, whether it’s social media, ads, or web pages. This means that if you want to capture someone’s attention, you can do so mostly through the content you create or the information you provide.

In today’s world, content is everything. Whether you’re marketing a product or service, you’re using some form of content to attract potential customers, guide them through the buying process, or simply entertain them.

Why B2C Marketing Is Popular

B2C stands for Business to Consumer. As the name would suggest, this kind of marketing focuses primarily on customers rather than individuals or families buying products or services for themselves. Some examples of B2C marketing would be a clothing store focused on selling men’s and women’s clothing to customers, a travel agency selling group and individual travel tours, or a software company promoting its products to businesses.

One of the most popular forms of B2C marketing is online guerrilla marketing because it allows business owners to get their products or services in front of potential customers without having to spend a lot of money on expensive TV commercials or magazine ads. While they can still use traditional media such as billboards, mailers, and radio ads, online companies can leverage their reach to capture more customers and grow their business.

The Top Online Guerrilla Marketing Examples

The digital marketing landscape is always changing, but a few platforms and tools stand out because they’ve managed to become indispensable in the marketing and communications toolkit of today’s business leaders. Here are five of the most popular and effective online guerrilla marketing examples, as well as a brief description of each platform’s unique features.

Content Marketing

While some businesses may still rely heavily on expensive television commercials and print ads to gain exposure, content marketing is now the preferred method for business-to-consumer marketers to attract and retain customer interest.

The term content marketing usually refers to the use of different types of content – such as articles, white papers, case studies, FAQs, and videos – to attract, engage, and delight customers.

One of the most popular and effective types of content is high-quality, informative content. If you’re writing an article for publication, make sure that it provides useful information for the reader. If you’re creating content for web use, focus on providing lots of useful information in an easy-to-read and engaging manner.

Social Media Marketing

While content marketing can be effective for business-to-consumer marketing, social media marketing is the preferred method for customer engagement and retention for many brands and businesses. Once you’ve established a social media account for your business, start posting frequently and consistently to gain traction with your audience. Remember to use your social media accounts for business rather than personal reasons to avoid any conflicts of interest. Use content to engage with customers on various platforms, including Twitter, Facebook, and Instagram.

Like content marketing, social media marketing can be used for different purposes. You can use social media to raise awareness about your brand or product, gain support for your business, or simply entertain your audience. Regardless of your intentions, be sure to establish clear guidelines for your social media team regarding what content should be posted and when.

Email Marketing

Email marketing is another effective and popular method for business-to-consumer marketing. Just remember that while it’s good to offer email marketing as a free service to existing customers, make sure that you have a plan for how you’ll monetize the platform. Some business owners opt to use email marketing to promote their brands or products, while others use it to promote upcoming events or discounts.

You can also use email marketing to engage with your audience and encourage them to take action. For example, if you’re sending out periodic email blasts with important information regarding your business, customers may find it helpful and even inspiring. Alternatively, you can use email marketing to follow up after a sale or offer by sending out periodic emails in order to keep the customer satisfied and engaged.

Video Marketing

Video marketing is one of the most effective forms of content available online. People love to consume videos rather than read text-based articles, and businesses investing in video marketing often see impressive results.

The most important thing to consider regarding video marketing is to make sure that you’re using a reputable platform to distribute your video content. Make sure that you’re applying for the right licenses and that you have the legal rights to use the copyrighted material contained within the videos you’re using. Additionally, make sure that the production values are consistent with professional standards and that the audio quality is of a high enough quality to be understood by everyone in the audience. The last thing you want is to have your videos removed due to a claim of copyright infringement.

One of the most popular and effective video content creators is Buzzfeed, which specializes in creating short-form content for social media. Many of their videos are accompanied by catchy, self-styled, and often humorous headlines that draw the viewer in and encourage them to continue reading the related content.

How to Create a Digital Marketing Plan

So you want to create a digital marketing plan for your business? Awesome! It’s a good idea to do so, but you need to approach it in the right way. When developing a digital marketing plan for a business, it is important to consider the four Ps of marketing:

– Product: What do you intend to sell?

– Promotion: How are you going to get the word out about your product?

– Place: Where will you promote your product?

– People: Who will you promote your product to?

Let’s break down each P. First, you must define the product. Take some time to think about what you’re going to sell and how you’re going to sell it. Consider the types of customers you intend on attracting. Think about the problems you’re trying to solve and the benefits your product provides. Consider the competitors and what makes your product special.

Include everything you know about your product, including:

  • The features
  • The benefits
  • The target audience
  • How you intend to sell the product
  • Your pricing
  • Your marketing strategy
  • Your distribution strategy
  • Your web presence
  • Your social media strategy
  • Your email marketing strategy
  • Your branding guidelines
  • Your review policy
  • And more!

Now that you know what your product is, it’s time to turn to the second P in your digital marketing plan: Promotion.

This P refers to everything you’ll do to get the word out about your product, including:

  • Product marketing and branding
  • Social media marketing
  • Pay-per-click advertising
  • Online ads
  • Email marketing
  • Radio and TV ads
  • And more

Each of these strategies and tactics has helped businesses gain ground in today’s competitive environment. While some may be better suited for certain industries, all of them can be used to promote your product or service.

It’s a good idea to perform a SWOT analysis – Strengths, Weaknesses, Opportunities, andThreats – of your current marketing strategy. This will help you pinpoint areas for improvement and create a road map for future marketing activity.

Where to Promote Your Product

So you’ve defined your product and you’ve laid out your plan to promote it. Great! Let’s now turn to the last two Ps of our digital marketing plan: Place and People.

While a business’ physical location can be considered a “trap” (a situation that limits the opportunity for business growth) the location of your physical shop may not be the best place to promote your product. For example, if you’re a fashion designer and your boutique is located in a small town, you may not want to advertise on local billboards because many customers may not find your shop if they’re looking for something specific.

However, if your product is available online and you have a large social media presence, promoting your product on platforms such as Twitter and Facebook might be a good idea.