Online Gambling: Is It Right for Your Affiliate Marketing Business?

I remember the first time I ever played online poker. I was 16 years old and on a family vacation in London. We were at a little card table in a pub, trying to entertain ourselves with a game that wasn’t there own version of poker. After playing for a while, my grandfather walked over and said: “I don’t think you understand how poker works, young man.” He explained the game to us and how poker players use psychology and trickery to win. He wasn’t far from right. Poker is tricky. It’s easy to get sucked in, and it can be quite the addiction.

Fast forward to today, and I’ve grown my own business, which offers affiliate marketing services for luxury brands. I work with brands like Mont Blanc, Burberry, Salvatori, and Kenzo to bring in revenue through affiliate marketing. People are always asking me: “Is online gambling right for my affiliate marketing business?” I’d like to clear the air on the matter and present a fully-fledged argument as to why or why not. I’ve spoken with experts in the field, and here’s what they had to say. 

Why Is Online Gambling Considered An Affiliate Product?

When it comes to affiliate products, online gambling is commonly associated with dark marketing and having a “slimy” side. I’d like to set the record straight. First of all, let’s be clear on what constitutes an affiliate product and why it’s seen in this light.

An affiliate product is any product that someone is paid to promote. It doesn’t necessarily have to be online gambling. For example, take a look at this blog post. It’s an affiliate product because I’m paid to promote Mont Blanc. When you click on the link and make a purchase, I’ll get a small commission.

What makes online gambling different is that it has gained popularity and is available to the public, which means it can be directly promoted to people who are not aware of its alleged dark underbelly.

Is It Wise To Promote An Online Gambling Company With Affiliate Marketing?

When it comes to affiliate marketing and luxury brands, the stigma of promoting online gambling lingers. Is it right for your affiliate marketing business to promote a product like this? The answer is a firm yes, as long as you do it in a strategic manner.

As I mentioned above, you can’t promote online gambling directly to people who are not already aware of its existence. Those who are familiar with online gambling, and even those who aren’t, will all have a predisposition against it. So, in order to effectively promote an online gambling company, you are going to have to find a way to navigate around this stigma, which in turn, means that you are going to have to find a way to promote it covertly.

You don’t have to go overboard and pretend like you’re a legitimate operation (that is, unless you want to). Instead, you can use tactics like keyword stuffing, which is where you try to sneak in a keyword or two in your copy, even though the content is irrelevant to the target audience, but it still gets picked up by the algorithm.

For example, if you are marketing Mont Blanc and there is no established connection between the two, it’s usually a good idea to try and connect the two with an irrelevant but relevant connection. You can say, “By the way, Mont Blanc is the best watch company in the world. If you are an avid fan of the brand, you should definitely check out their new website.

Try and use relevant links in your content, particularly in your website’s navigation bar. This is how experts in the field suggest you go about promoting an online gambling company, because people are naturally going to be suspicious of something they’ve never heard of and find it harder to navigate your site if they don’t know where to look.

Sometimes, the best plan of action is just to show people that you’re just like them. The worst thing you can do is try and trick them. It’s no secret that the online gambling industry has a shady reputation, but that doesn’t mean that everyone in it is a scammer. It simply means it’s a difficult industry to break into, let alone thrive in.

If you’re wondering whether or not to promote an online gambling company, here are some things you should consider: 

The Reputation Of The Company

Just like any other business, you’re going to have to do some research into the reputation of the company. It’s not enough to just glance at reviews or visit their website. Instead, you should do your due diligence and learn everything there is to know about their operations. 

Even more importantly, you should find out how others are benefiting from the products or services of the company. Watchdog groups like the Better Business Bureau and the Federal Trade Commission are going to be critical in this regard. They’re going to want to know how you are planning on delivering value to your audience. If you can’t provide valid, quality content consistently, then you might be in trouble.

What is the general consensus amongst those who have experienced the product or service? It’s a good idea to find forums where people are discussing the service or product and see what they have to say. Visit some of the websites that are recommending or reviewing the product or service, and see what they have to say about it. Also, read reviews on websites like Google and Yelp.

There are a lot of questions surrounding online gambling. It’s an affiliate product, and it has a dark reputation, at least in some circles. Still, as long as you do it right, it’s a perfectly viable option for your affiliate marketing business.