Online Foundation Courses for Marketing Professionals

If you are interested in exploring the world of marketing, but lack the requisite in-person study skills, then an online foundation course might be for you. Developed in partnership with the University of Surrey, this unique online learning initiative offers students a completely flexible study schedule and global access to a high-quality learning experience.

Flexibility is one of the main appeals of an online learning environment. For those seeking to build a career in a digital world, the ability to work remotely, or even from home, is invaluable. A market analysis conducted by Brightpearl in partnership with OneOpinion found that 44% of US employers would be open to remote work arrangements, with 17% being open to part-time work or even remote working. With so much flexibility, it’s little wonder why so many students choose to study online.

An online learning environment also provides students with the ability to pursue additional learning, whether through formal course material or through online learning communities (i.e. LinkedIn Learning, Kajabi etc.). These are all valuable tools for a marketer to possess, and being able to access them remotely is a great way to maximize your learning time.

Why Surrey?

Surrey is the UK’s hub for business and technology, nurturing many high-profile entrepreneurs and innovators. Courses at Surrey not only provide you with the academic foundations necessary for a marketing degree, but also equip you with the skills needed to thrive in a fast-paced, technology-driven world.

The University’s global reach and reputation makes it a sought-after institution. It has campuses in London, as well as at the other English universities, as well as Bergen, Norway, and Shanghai, China. In 2021, it is set to become the University of Nottingham’s ‘new’ centre.

What’s more, with a growing number of people working remotely, or even from home, an increasing number of businesses are seeking to hire graduates who have the ability to work remotely. According to the most recent graduate employment index by the University of Surrey, almost half of all graduate jobs are located remotely, with the remaining half being offered on-site. That’s a shift from the traditionally offered on-campus only jobs, and one that this new degree could really benefit you with.

What will you learn?

Upon completion of this online degree, you will have gained a solid understanding of the fundamentals of digital marketing. You will have learned about online marketing platforms, the role of search engines in digital marketing, the marketing mix, and keyword research.

Additionally, you’ll have built your digital marketing knowledge through rigorous coursework, carefully selected readings, and engaging learning activities. You’ll also have developed technical knowledge through hands-on practice using digital marketing tools, and through the creation of marketing projects. Finally, you’ll have built your personal skills through effective communication, analysis, and research.

How long does it take to complete?

You’ll be able to access the content as often as you need, with the ability to study when and where you want. As a general rule, you’ll need to study three hours per day, five days per week, with some optional weekends off. For example, if you’re doing an online marketing internship, then you’ll need to study more days than not, as many online marketing internships (usually) require a lot of work, more like seven to eight hours per day. So, in that case, you might want to consider skipping some weekends.

A rough estimate suggests that it will take you between 18 and 24 months to complete this online degree. During this time, you will have set yourself apart from other students, not just through your academic performance, but also through your ability to be a valuable member of a remote team.

How much does it cost?

The University of Surrey does not charge students any fees, making it an ideal place for students who want to study marketing. There is also no hidden fees or charges associated with this degree. According to the UK government’s Export Finance Agency, the average fee for a business student in the UK is around £9,400 per year, with an additional £2,600 per year added by the government through grant-giving bodies like the European Union, Scottish Higher Education Institutions, and Welsh Bodies.

Since this is a UK government-funded course, we can assume that the fee will decrease for non-EU students, although it is not yet confirmed by the government.

One of the major appeals of an online learning environment is the lack of upfront costs. Most online degrees do not require you to buy expensive books, and there are no tuition fees to pay. In some cases, you might be required to purchase a computer or laptop, which can cost you between £500 and £2,000, depending on the make and model. Additionally, you’ll need to cover the cost of an internet connection, which ranges between £15 and £30 per month, depending on your plan and your speed.

What should you expect after graduation?

Upon graduation, you will possess the essential skills needed to enter a high-growth, technology-driven profession. You will be able to apply your new-found knowledge and gain employment in a marketing role, particularly in digital marketing. Jobs in this field can be found all over the world, with the most in demand roles located in London.

Additionally, you’ll have the chance to network with other professionals in the field, attend informative industry events, and even present your project at a final showcase.

The advantages of an online degree

There are many advantages to an online degree. Here are just a few.

  • It is ideal for people with full-time jobs who want to pursue additional learning
  • You can study at your own pace
  • You can access learning resources anywhere
  • You can get a global education without having to relocate
  • It is flexible so you can fit study around your lifestyle
  • You can work remotely when you’re finished, no matter where you are in the world

In the near future, more and more employers will be adopting a remote-first approach to their workforces, whether due to the pandemic or as a pre-pandemic ‘norm’.

As a result, an increasingly large number of jobs will become available, particularly in brand management, marketing analytics, and digital marketing.

If you’re looking to build a career in marketing, then take a look at the many advantages of an online degree. You’ll be able to put your learning into practice, gain valuable job experience, and build a robust professional network, all while remaining mobile.