Facebook is more than a social media platform. In fact, it’s a digital market place that generates over $12 billion in revenue per year.
This is mainly because Facebook users have adopted the platform in a way that makes it very useful for businesses. With over 2.32 billion monthly active users, there is plenty of opportunity to target potential customers.
Since Facebook users are generally more engaged with content that’s interesting, useful, and relevant to their needs and interests, many businesses are taking advantage of this by creating amazing content that attracts and retains customers.
In this article, we’ll discuss how you can use Facebook Marketing to grow your business.
Set Up Your Facebook Business Page
If you’re new to Facebook and marketing, the first thing you should do is set up a business page for your company.
This is a basic step in any kind of marketing on the platform. It makes it easier for people to find and connect with you.
Every business should have a Facebook page whether they use the platform or not. It’s an essential part of having a digital footprint.
Use The Right Headline
The headline of your Facebook page is one of the most important things because it will help determine the overall theme and tone of your page. Since Facebook users are more likely to click on an article or post with a compelling headline, you should probably use the most compelling headline you can.
You also have the opportunity to write the subheadline below it to give it more weight. The choice is entirely up to you but make sure you keep things interesting and make your point memorable.
According to experts from Blue Corona, posting as often as possible is one of the best ways to engage with and grow your audience on Facebook.
The more you post, the more people will notice you. As a general rule of thumb, try to post at least once per day.
This will help establish you as an expert in your field and allow you to build a solid reputation. Building and maintaining a decent following on the platform is an important step in any business’ development.
Adding videos to your content strategy couldn’t be simpler. Simply find a relevant video, one that will appeal to your target audience, add value, and share it on your page.
This is a great way to engage with users and to establish yourself as an expert in your field. Having a video on your page that is carefully curated and relevant to your target audience will greatly enhance your conversion rate.
Additionally, you can use video content to promote your products or services by adding product demos, explaining how a product or service works, or showing off client case studies.
Videos can also be used to inspire your team. For example, showing how other companies are solving similar problems can inspire your employees to develop innovative ideas of their own.
Use Social Proof
Adding friends and family members’ photos and sharing articles featuring their stories is a great way to provide social proof that your content is expert and trustworthy.
People love to see others endorsing or celebrating the things they like, enjoy, or are curious about.
This is why when you share articles and photos that are relevant to your niche on your page, you’ll notice that your audience will grow and develop trust in you and your recommendations.
Use Complimentary Metrics
If you’re writing an article to publish on your website or social media profiles, make sure to use complimentary metrics.
This is simply put, metrics that provide additional context to the numbers alone. For example, if you’re getting great engagement on a Facebook article but no traffic to your website, you might want to rewrite the article for your website to see if that increases your conversions or something similar.
Complimentary metrics can help you pinpoint the elements that are driving interest and engagement, allowing you to continuously improve content that you’re publishing.
Measure The Results Of Your Facebook Campaign
It’s now possible to track the results of your Facebook campaign in great detail thanks to the implementation of the Interactive Advertising Bureau (3rd) Party Best Practices for Digital Analytics.
This means you can measure the success of your campaign to determine what’s working and what’s not; in turn, allowing you to continuously improve and refine your strategy.
With Facebook reporting so closely related to conversions and actions that you can track, you can see exactly how much each of your posts, videos, or ads are helping to generate.
You can also track the performance of different versions of content to see which one is performing the best. For example, you can compare the performance of a video with no subtitles to one with subtitles to see if they affect your views and actions.
The great thing about this is that you don’t have to wait until the end of the month to see the results of your Facebook marketing efforts. You can track changes over time to see the results of your campaigns in real-time.
Where Do I Start?
So you’ve read about how beneficial marketing on Facebook can be and you’re wondering where you should start.
First, you should consider looking at how your competitors are using the platform. This way, you’ll be able to see what’s worked for them and what could potentially work for you too.
Additionally, you can find Facebook groups and communities that correspond with your niche and engage with bloggers, journalists, and other experts in your field.
These are all great places to get started. Whatever you do, make sure that you add value and contribute something unique and helpful to the conversation. You can also start by simply sharing informative and entertaining articles that can help your target audience develop an interest in your field. The more you do, the more you’ll notice from others who are engaging with you too. This is how you grow a following on the platform and establish yourself as an expert in your industry.