One of the most effective ways of bringing in a revenue stream online is to attract, engage, and retain customers through marketing efforts.
Getting more traffic is always a top priority for marketing teams, especially since the amount of conversions and sales that can be made from each visitor is high. In this competitive environment, it’s important to be as effective as possible with your traffic-getting strategies.
Here are 10 tips that can help you improve your efforts and drive more traffic to your site.
1. Create compelling content.
Creating compelling content isn’t easy. It takes a lot of research, pivoting, and iteration to ensure that your content is interesting and grabs the attention of your audience. There are hundreds of thousands of blogs out there, all vying for your attention. Fortunately, you have a special place that demands your attention: the home page of your website.
Your homepage is the first impression that your visitors will have of your site. It’s often described as the “single most important page” on your website. The “holy grail” of your homepage is compelling content that keeps your visitors coming back for more.
The home page of American Express is a good example of a well-designed and carefully crafted homepage. The design is clean, uncluttered, and simple. The homepage carries a single message: “Open an account with American Express today and receive 25,000 bonus miles.”
In addition to creating compelling content, you also need to make sure that your content is actionable. You can do this through the use of infographics, case studies, or other types of content.
2. Use keywords in your headlines, descriptions, and body copy.
You can find a list of the “keywords and phrases” that Google’s AdWords tool recommends you use. These are the words and phrases that people are searching for when they’re using keywords in Google searches.
To get the most out of your content production efforts, you need to integrate keywords into the headline, description, and body copy of your articles. When someone is searching for a specific product or service, they often click on the first few results that appear on their search screen. Using keywords in your headlines, descriptions, and body copy will allow your content to stand out among the millions of other articles and blogs on the web. Doing this will also make your content more discoverable and, thus, more likely to be read.
To create an effective content strategy, you need to be sure to incorporate SEO (search engine optimization) into your plans. If you don’t know what SEO is, it basically means putting in the work to get people to find your content when they’re searching for specific terms. Luckily, there are tools that can make the process much simpler. For example, Google Keyword Planner can be integrated with Hootsuite to automate the process of finding and incorporating keywords into your content. Doing this will also make your content more discoverable and, thus, more likely to be read.
3. Use hashtags.
You can use the keywords you found to create hashtags for your content. When someone is searching for a topic, they often use the terms that others have used previously in conversations and in blog posts. By incorporating hashtags into your content, you can help people discover your content more easily when they’re searching for specific terms. For example, if you write a blog post about web hosting, you can incorporate the hashtag #webhosting into your blog post’s headline, description, and body copy.
This is especially effective if your blog post’s content is relevant to people searching for that hashtag. If the content of your post is more general in nature, you might not see as much success with hashtags.
For example, if you have a blog post about fashion trends, you might choose not to include the word “fashion” in your headline or description. Although your post will be relevant to many people, they might not use the exact same words that you did in your headline or description. In this case, incorporating hashtags into your content might not do much to increase its discoverability.
4. Build a community.
You can use your blog to establish yourself as an expert in your industry. Establishing yourself as an expert can be a great way to attract potential clients to your site. In addition to using your blog to establish yourself as an expert, you can use it to establish connections with other experts in your industry. You can do this through blogs.instagram.com, where you can engage with others in your industry, or through live chats, where potential clients can ask questions and get answers from you directly.
These communities can help you establish credibility with potential clients since they’re able to judge your expertise based on your answers and the strength of your arguments. These communities can also help you find experts in your industry who can provide help and guidance when you’re starting out. They can also help you find other experts who can become customers or collaborators.
5. Use social media to promote your blog.
You can use social media to promote your blog, and you should. Twitter, for example, can help you find industry experts who can provide advice and direction on your blog’s content. You can also use LinkedIn, Google+, and Facebook to find potential clients and collaborators who can help you establish and grow your business.
Depending on your target audience, you can use social media to promote and grow your blog in one of two ways. If you have a general audience, you might choose to use social media to simply share content that is relevant to your blog’s niche. You can also choose to engage with your audience through blogs.instagram.com or YouTube.
6. Measure the success of your blog.
Now that you have a blog, it’s time to start measuring the success of your efforts. The first step in this process is to set a goal for your blog. For example, you can decide that you want your blog to receive a minimum of X number of visits per week or per month. Measuring the success of your blog is much easier said than done. However, there are tools that can make the process much simpler. For example, you can use Google Analytics to track the pages that receive the most views and establish which content is most effective at attracting visitors. You can use this data to determine what types of content you should be creating and what methods you should use to promote your content.
7. Post regularly.
Consistency is important when attracting and retaining customers. If you want to establish yourself as an expert in your industry, you should continue to post to prove it. Even if you only have a small audience at this point, you can still choose to post regularly. Consistent and frequent posting can help you establish yourself as an authority in your industry and help potential clients form opinions about your expertise.
Establishing and growing a successful blog isn’t easy. It takes a lot of dedicated time, effort, and research. However, if you stick to these seven tips, you can move the needle towards greater success in your online marketing efforts.