Online Executive Masters of Marketing Programs: A Complete Guide

With the Covid-19 pandemic dominating the world news headlines, it’s clear that traditional offline marketing degrees are not what’s trending now.

A marketing degree from an accredited university can still open doors for you – but you might have to look for the right fit.

What if we told you there was a way to gain the invaluable knowledge you need to succeed in a marketing role – without leaving your home?

What if we told you there was a way to gain the invaluable knowledge you need to succeed in a marketing role – without leaving your home?

With the world shifting to a remote working environment – where social distancing is the key – many companies are now providing valuable in-demand skills online.

Not convinced? We’ve got the perfect alternative marketing degree for you.

The Top-Ranked Marketing Degrees

If you’re driven by a thirst for knowledge and looking for a degree that will maximize your earning potential, you have countless options. Here are some of the best-ranked online marketing degrees to consider.

Masters in Marketing: Overview

If you’re looking for flexibility, this is the ideal option. Covid guidelines permitting, you can continue to study part-time while working remotely or from home. You won’t have to worry about finding a place to live or eating out regularly. Plus, many universities now offer an online version of their masters programs so you can gain the knowledge you need without leaving home.

Marketing is a broad area, incorporating both marketing management and marketing analytics, so you can specialize in a specific field and gain valuable knowledge. For instance, if you are interested in product management or marketing analytics, you can gain in-demand skills and gain invaluable knowledge from highly regarded universities.

Marketing Management: Overview

Marketing management as a standalone degree provides you with the knowledge and skills necessary to plan and implement marketing activities. You will learn about marketing analytics, customer behavior, and consumer insights – all while getting a full-time job in a marketing-related field.

This degree is designed for you if you want to become a marketing manager in a traditional firm or if you want to work for yourself.

Marketing Analytics: Overview

Marketing analytics as a standalone degree provides you with the knowledge and skills necessary to analyze marketing campaigns and draw meaningful insights from marketing data.

This degree is designed for you if you want to become an expert in marketing analytics or if you want to work for a marketing consultancy.

The ideal candidate for the Marketing Analytics degree should already possess a good knowledge of statistics and be familiar with marketing research methods. Furthermore, you should have experience analyzing large amounts of data and be able to provide practical advice based on your findings.

The combination of a marketing degree and a job in marketing-related field offers you a flexible route to the career you want.

Deciding where to study can be difficult. There are so many options out there, but how do you know which one is right for you?

The answer lies in your personal goals. Do you want to become an entrepreneur? Or, do you just want to make the most of your existing skills and become the best possible version of yourself?

Think about what you want out of your career, and then, utilize the resources available to you to work out which online degree will help you get there.