In the age of social media, the lines between marketing and sales have blurred. Offline marketing tactics used to advertise and sell products are now being duplicated and used online. The digital landscape is forever changing how we market and sell products, and the sooner we adapt, the better.
No matter what your current role is, if you’re responsible for marketing and sales in any way, you’ll need to learn how to leverage the power of digital marketing to promote your products.
How Do I Get Started?
Marketing, advertising, and branding are all parts of a single process. At the very least, you’ll need an understanding of how to plan a marketing strategy and use marketing tools to help you deliver that plan.
If you don’t have the time to learn these marketing skills yourself, consider hiring an experienced consultant who can help you develop an online marketing strategy for your business.
What Should I Focus On?
In this section, we’ll cover some really useful tips for online event marketers to get started. This includes everything from developing a brand identity to growing a mailing list.
If your goal is to gain more customers and grow your business, you’ll need to focus on increasing your reach and driving conversions.
Pay attention to the types of content your target audience wants to see. In other words, what do they need to hear and how do you plan to get them to listen?
If you want to attract an audience and encourage them to engage with your content, create helpful and informative articles that will entertain and educate your readers.
Remember: The goal is to make your audience interested in what you have to say, and convincing them to take a specific action, such as buying a product or signing up for a newsletter.
Where Can I Publish My Work?
One of the first considerations to make when creating content for your website or social media platforms is where you plan to publish it. If you want to target a global audience, consider publishing your content in multiple languages or regions for maximum impact.
You’ll also want to make sure that the content appeals to your ideal customer. Consider the following when making these decisions:
- How many languages do you speak?
- Where are you located?
- What is the demographic makeup of your ideal customer?
- Do you prefer to work with experienced copywriters or freelance writers?
Develop A Brand Identity
To set the stage for your marketing efforts, you’ll want to develop an identity for your brand. In other words, what makes your business unique and why should people care about what you have to offer?
To create a brand identity, begin by brainstorming a list of all the adjectives and phrases that come to mind when you hear the word “brand.”
For instance, if you have a clothing brand, you might come up with the following list:
- classic
- fashion
- slim
- modern
- quality
- versatile
- stylish
- comfortable
- bold
Now, pick one or two words from this list to represent your brand. When someone uses these words to describe your brand, it’ll give the impression that you’re responsible for creating and defining that brand. You can also use the words from this list as the basis for a short, catchy slogan. If you have a clothing brand, you might come up with the following slogan:
“Classy and slim – our signature style.”
Determining The Best Online Marketing Mix
Now that you have a clear understanding of what your brand is and what it isn’t, you can begin developing your marketing strategy. It’s important to find the right mix of online and offline marketing to reach your target audience. To determine the best online marketing mix, simply follow these steps:
1. Analyze the strengths and weaknesses of your various digital platforms.
2. Identify the key performance indicators (KPIs) that you’ll use to gauge your campaign’s success.
3. Consider your budget before making any purchases.
4. Decide whether you’ll use a digital or an online marketing agency.
The first step is to analyze the strengths and weaknesses of your various digital platforms. You can do this by simply counting the number of monthly active users (MAUs) for each of your social media accounts. If you run a blog, consider looking at the website analytics to see how frequently you get searched for and how much page traffic you receive on a regular basis.
Next, identify the key performance indicators (KPIs) that you’ll use to gauge your campaign’s success. Remember: Your KPIs should be specific, measurable, and able to accurately demonstrate the results of your marketing efforts. Some common KPIs for online marketing include the following:
- Unique visitors
- Pageviews
- Conversions (i.e., purchases, subscriptions, etc.)
- In-depth user insights
- Metrics for content performance (i.e., traffic, engagement, and conversion)
- Demographics and psychographics of your various target audiences (i.e., age, gender, country, and interests)
Decide Whether To Use A Digital Or Online Marketing Agency
If you’re looking to grow your business quickly, you might want to consider hiring an agency. An agency will take care of all the technical aspects of marketing, such as creating a website, getting your social media accounts set up, and handling all the digital marketing activity. They’ll also provide you with a team of marketers to help you drive traffic to your site and grow your business.
On the other hand, if you’re looking to launch a new brand and don’t have the time to learn digital marketing yourself, you might want to consider creating and funding a limited liability company (LLC) to do all the marketing for you.
The choice is ultimately up to you. If you decide that an agency is for you, make sure to work with a reputable one that offers a money-back guarantee.
Establishing A Database of Potential Customers
Now that you have a steady stream of potential customers coming to your website, it’s time to establish a database of those people. This is where things get a little bit tricky. You don’t want to build up a huge list of email addresses and then spam people, so make sure that you establish a balance between collecting and sharing customer information to grow your business and providing a good experience for your email subscribers.
Why Should I Collect Detailed Customer Data?
If your goal is to gain more customers and grow your business, you’ll want to make sure that you have as much customer data as possible. Why? It takes time to acquire and retain customers, and the more information you have, the easier it will be to identify and target the right audience. If you want to maximize the effectiveness of your marketing efforts and get the most out of your business, build a database of customers and potential customers that is as accurate and comprehensive as possible.
How Do I Get The Most Out Of My Data?
The first step in getting the most out of your data is to establish a list of customer metrics that you’ll use to track and analyze your customers’ behavior. Start by looking at the demographics and psychographics of your various target audiences. Do they fit into a certain trend or pattern?
For example, if you notice that 80% of your customers are between the ages of 25 and 44, you might want to consider studying the behavior and needs of this group to craft your marketing strategy.
Next, look at the countries your customers come from. Are they in the “top” or “bottom” of a specific country or region? For example, if you notice that your customers are mostly from the United Kingdom but you want to target a different audience, maybe with products manufactured in China, consider doing some research into the marketing landscape in that country to decide how best to approach selling to Chinese consumers.