Online Environment Marketing – How to Create an Online Presence that Matters

At some point in our lives, we’ve all experienced being completely immersed in a digital world. Whether it was through social media or through websites devoted to our hobbies, we’ve all become attached to this new way of life. Now, as the world shifts back to a more analogue existence, we’re faced with the daunting task of converting this digital attachment into a real-world presence that actually matters.

Why Are We So Attached to the Virtual World?

In the world of digital marketing, consumers can now access a variety of content and engage with businesses online — in real time. This content can then be followed up with a click of a button, and the industry of online marketing is valued at over $13 billion annually.

Thanks to the internet and social media, everyone now has a voice, an opportunity to engage and a chance to stand out from the crowd. With over three billion active monthly users across various social platforms, the opportunity for brands to connect with consumers is unprecedented. This is also the case for those seeking employment; with thousands of jobs available online, there’s never been a better time to get actively involved in the workforce.

This newfound digital fluency has also made its way to consumers and individuals seeking consumer products. The internet has opened doors to a world of research allowing consumers to find the best products for their needs. Also, with so much information and content available online, people are naturally inclined to learn more about a brand or product they’re interested in. This is why creating an online presence matters so much. It gives individuals and businesses a chance to showcase their expertise and convince potential customers that their products or services are worth purchasing.

Creating an Online Presence that Matures

While the world has shifted to a digital sphere, it hasn’t stopped there. It has continued to evolve and develop, enabling individuals to grow with it.

Thanks to companies like Google who own and operate the largest search engine in the world, Internet Explorer (and all other browsers) and the CMS (content management system) WordPress, the digital sphere has become an important part of our every day lives. The average person now spends over 4 hours each day on devices connected to the internet, according to HubSpot.

Now, as this digital sphere continues to evolve and develop, individuals and businesses must continue to adapt and change with it. After all, as the old saying goes: “If you don’t change with the times, you get left behind.”

Taking this into consideration, creating an online presence that matures ensures that this digital sphere benefits everyone.

How Do We Create an Online Presence that Matters?

Now that you’re equipped with an understanding of why creating an online presence matters and how the world has shifted to a digital sphere, it’s time to figure out how to create this presence. Luckily, with a little initiative and some creativity, anyone can do this. Here are a few tips on how to create an online presence that matures:

1. Focus On What’s Important

In the haste to establish a digital presence, many businesses, bloggers and even individuals can fall into the trap of focusing on what’s easy and conventional. Thanks to Google’s algorithm changes and the rise of content mills, this type of content has become highly sought after and promoted through organic search results. Essentially, easy and conventional content allows for a quick and easy to digest form of marketing. While this type of content may seem like a quick and easy win, keeping up with the stream of information can quickly become overwhelming, leaving you unable to grow and mature as a thought leader in your industry.

What’s important is not always what’s easy, conventional or even trendy. Sure, these things matter, but they should never be put before what’s important. For example, what’s important for your blog might be to provide valuable information to your readers. This information could be on a variety of topics from skincare to fashion to travel. By focusing on what’s important for your industry, you’re more likely to produce quality content that is informed, interesting and valuable. As a result, you’ll grow your audience and establish yourself as an authoritative voice in your industry. If this sounds like a good idea to you, start by asking yourself questions. What do I want my blog to cover? What are my blog’s topic areas?

2. Have A Relevant, Expertise-Based Blog

Building on the previous point, a relevant, industry-specific blog is a great place to start your digital marketing efforts. As the name implies, a blog focused on your industry is relevant to and of value to your target audience. Relevance and expertise are two critical aspects to establish in your industry blog before moving on.

If you’re wondering what makes for a good topic area for a blog, consider these questions:

  • Does my industry face similar problems and challenges?
  • What are some of the prominent players in my industry?
  • What are some of the upcoming trends in my industry?
  • How can I solve these problems?
  • What’s the best way to sum up my thoughts on this issue?

From a business standpoint, having a blog that answers these questions is valuable. Consider what would happen if you couldn’t find the information you needed to answer those questions. Would you be able to run your business effectively? Probably not. So, by having a blog, you’re providing your target audience with a resource they can turn to when they need information. This, in turn, makes you, the blogger, more valuable to their needs. Moreover, when you establish yourself as an expert in your industry, you’re giving yourself credibility in the eyes of your audience. This is extremely important. If you have a blog that no one in your industry has heard of, how valuable will you appear to be?

3. Grow Your Blog Over Time

This point applies to both brand new and established blogs. Even when you have a successful blog, you should always be putting in the effort to grow and improve it. With so much competition in the digital sphere, establishing yourself as an expert in your industry can be the key to gaining credibility and driving traffic to your site.

One way of doing this is through content creation. Even if you have a really successful blog, you should be continually publishing valuable content on a regular basis. The better your content is, the more likely you are to gain credibility with your audience. Of course, constant content creation is a lot of work. So, instead of doing this alone, try finding a few contributing authors whom you trust and whose expertise you value. Having more eyes on your content, particularly if these are respected and authoritative sources, will naturally result in improved content that draws more interest and builds upon itself. This is known as the “content magnet” theory.

4. Establish Yourself As An Authority In Your Industry

A critical part of establishing an online presence that matters is demonstrating your expertise in your industry. To do this, you need to be curating and regularly contributing valuable and authoritative content to your blog. Establishing yourself as an expert in your industry can also be done through social media. If you have a sizable audience across various platforms, you can easily post about topics in your industry as an expert. Doing so can help establish your industry authority and give your blog a push in the rankings.

Through these platforms, you can also engage with potential contributors who might be interested in partnering with your blog. This is a great way of both establishing your expertise in your industry as well as providing your blog with fresh content. Ultimately, with more and more people turning to the web for information, it’s becoming increasingly necessary to establish an authoritative voice online. Thanks to the above tips, you can easily begin to do this through blogging.

Above all, remember to have fun with this process. Enjoy creating content that is both expert and of value to your target audience. Above all, continue to establish yourself as an expert in your industry so that, when your target audience turns to you for advice, you can confidently claim to be the go-to source for information.