10 Email Marketing Software Options for Small Businesses

Email marketing is a form of digital marketing that helps businesses reach prospects who have an interest in their products or services. The key to email marketing is to find a way to make the content of your emails useful and interesting. When done well, email marketing can yield big results. That’s what makes it so attractive to small businesses that are looking to grow.

1. Marketo

Marketo is the best all-in-one marketing platform used by more than 500,000 businesses across the globe, including brands of all sizes, from small to medium businesses.

This cloud-based software provides the tools necessary for marketers to succeed in gaining insights into customer behavior, connecting with individuals across channels, and automating key marketing tasks. Marketo also integrates with third-party services like HubSpot, Salesforce, and Gmail, so you can use one tool to manage your marketing strategies across multiple platforms.

2. MailChimp

If you’re looking for an email marketing platform used by over 20 million people, then you’re in luck, because MailChimp is the ultimate free option. While it might not provide all of the advanced features of its more expensive competitors, it does offer a simple to use inbox that gets the job done.

The best part is that you don’t need to be a developer to use it. As a result, even non-techy entrepreneurs can get up and running quickly with this option.

MailChimp’s most prominent feature is its autoresponder, which allows users to set up email marketing campaigns easily. The tool’s interface is extremely user-friendly, and it makes generating and sending emails simple and efficient. You can even set up automated email campaigns with a few clicks of the mouse.

3. Infusionsoft

If your business is based in the United States, then you might consider Infusionsoft as the ideal solution. Not only does it provide a robust email marketing platform, but it also offers sophisticated features like affiliate marketing and multivariate analysis.

This software provides all the tools necessary for online marketers to succeed, and it does so with a minimal learning curve. As a result, even non-techy entrepreneurs can get up and running quickly.

4. HubSpot

If you’re already using some sort of CRM (customer relationship management) system, then HubSpot is the ideal email marketing tool for you. It integrates with almost all of the major email platforms, such as Gmail, Outlook, and Apple Mail, so you can effortlessly send and track orders, promote new products, and grow your business using one tool.

The best part is that you don’t need to be a developer to use it. As a result, even non-techy entrepreneurs can get up and running quickly with this option.

5. Salesforce

If your business is already utilizing some sort of CRM system, then Salesforce is the ideal email marketing tool for you. It offers an all-in-one solution that allows you to create emails that are both interesting and effective.

As a marketer, you will be able to find a variety of content topics that you can use to develop engaging emails that maximize the effectiveness of your marketing efforts.

What’s more, you can use the tool to seamlessly integrate with various social media platforms like Facebook and Twitter, so you can capture and grow audience interest across various platforms.

6. Constant Contact

Constant Contact is one of the most popular email marketing platforms used by over 2 million businesses worldwide. It’s also one of the most affordable options, with plans starting at just $5 per month. This makes it a viable choice for small businesses who are looking for an email marketing platform.

Constant Contact provides robust features that make it easy to create engaging emails, and it also allows users to track and analyze email performance through open rates, click-throughs, and conversions.

7. Vertical Response

Vertical Response is a marketing automation platform that simplifies email marketing. With Vertical Response, you don’t need to be a developer to set up automated email campaigns, as the platform provides marketers with all the tools necessary for automated email campaigns.

What’s more, Vertical Response provides a CRM-like dashboard that allows users to track the performance of individual emails, campaigns, and groups of subscribers. This makes it easy to analyze the success of email marketing campaigns, leading to more effective decision-making and growth.

8. Mailjet

Mailjet is similar to Vertical Response in that it also provides marketing automation capabilities without the need for developers. Even more so, it offers features like mobile landing pages, inbound marketing, and drip email campaigns that make it simple to get up and running with this option.

This Swiss-based company provides a complete end-to-end solution for businesses that are looking for an all-in-one platform to efficiently carry out email marketing.

9. Marketo Studio

Marketo Studio is an enterprise subscription that provides the full functionality of Marketo, along with professional services from marketing experts. This makes it the perfect choice for businesses that need an all-in-one platform for marketing and sales.

The best part is that Marketo Studio is relatively inexpensive, starting at just $5,600 per year. As a result, even small businesses can be effective with this solution.

10. Campaigner

Campaigner is the best in class when it comes to generating and sending highly personalized emails, and it’s the only option recommended by HubSpot. This email marketing platform allows users to take advantage of all the major email platforms, including Gmail, Yahoo!, and Hotmail, which are seamlessly integrated through the tool.

Campaigner simplifies the process of creating email marketing campaigns, providing online marketers with all the tools necessary for automated email campaigns. As a result, small businesses can get up and running quickly with this solution.