So you want to try email marketing. Your friend just pitched it to you as a great way to reach a potentially huge audience. But you’re not quite sure how to go about it. You don’t want to go down the rabbit hole of creating complex newsletters, capturing emails, and sorting through spam. You just want to get started and see what happens.

Well, don’t worry. We’re here to help. In this article, we will discuss the various free email marketing software solutions that are worthy of your consideration. We’ll cover everything from pricing to features, giving you a full picture of what you’re getting into.

AWeber

AWeber is the absolute beginner’s choice when it comes to email marketing software. While it is completely free, it lacks many advanced features found in its more expensive competitors. But all it takes is a simple email list and a good dose of curiosity to get started with AWeber. The learning curve is extremely easy and the platform is highly customizable, allowing you to fit it into your specific workflow.

One of the major perks of AWeber is its integration with the major email services, making it very easy to get your email campaigns up and running. Not only that, but you can use AWeber to establish and grow your email lists with relative ease. Comparing it to some of the more expensive email marketing software solutions out there, AWeber is a no-brainer.

MailChimp

MailChimp is a popular choice among online marketers due to its simplicity and usability. Even if you are just starting out, it’s probably the first application you’ve heard of when it comes to email marketing. And for good reason. MailChimp is incredibly easy to use and even easier to get started with. All you need is a simple list of email addresses and you’re ready to go.

What makes MailCheimp different from AWeber is the fact that it offers a self-service platform, allowing you to create and send automated emails without needing any specialist help. So if you’re looking to get your email marketing presence up and running without needing any help, then you can’t go wrong with MailCheimp. As a relatively cheap and simple solution, it’s the standard bearers for email marketing when it comes to beginners and even some intermediate users.

HubSpot

If you’re looking for a more comprehensive solution, then HubSpot is what you need. For those of you who are unfamiliar, HubSpot is a marketing automation tool that helps businesses of all sizes and types to efficiently send emails, schedule social media posts, and track marketing performance. In other words, if you’re looking for a complete all-in-one solution, then HubSpot is what you need.

While HubSpot does offer a free tier, it’s a limited version that doesn’t permit you to use all of its features. Even with the free version, you’ll need to have a good chunk of disposable income to make it worth your while. But if you’re looking for a robust and feature-rich solution, then HubSpot is what you need.

Hootsuite

If you’re looking for an all-in-one social media dashboard, then you can’t go wrong with Hootsuite. What sets Hootsuite apart from the rest is the simple fact that it’s extremely easy to use. Even non-experts can get up and running with the platform in no time flat. Once you’re up and running, however, you’ll find that it’s rather versatile, allowing you to effortlessly track and analyze the performance of your social media campaigns, engage with your followers, and even broadcast live video streams.

What makes Hootsuite truly exceptional is its unique integration with the major social networks, providing you with all the tools you need to build and grow your audience, wherever they may be.

Squidoo

If you’re looking for a social media marketing tool that specializes in viral content, then you can’t go wrong with Squidoo. What sets Squidoo apart from other platforms is the viral nature of its content. When someone discovers a brand or product on Squidoo, they’re often inspired to create and share their own content to spread the word. So if you’re looking to harness the power of viral content to grow your audience, then you can’t go wrong with Squidoo.

Squidoo is also extremely easy to use, requiring only a minimal amount of knowledge to get started with. Even non-experts can go from 0 to 60 miles per hour with virtually no training. From my own experience, using Squidoo to its fullest potential is a lot of fun and encourages you to get out there and share your expertise with the world. If you’re looking for a tool that can help you to share your knowledge and grow your audience, then Squidoo is the ultimate solution.

OptinMonster

If you’re serious about making money online, then you can’t go wrong with a tool that can help you to grow a profitable email list. So if that’s your cup of tea, then you can’t go wrong with OptinMonster. OptinMonster is the ultimate choice for beginners and even some intermediates who are just starting to make money online. It offers a solid foundation that even the most seasoned marketers can build upon.

The best part about OptinMonster is the fact that it’s a completely free tool. There are no hidden costs or fees of any kind. And while it can get a little bit tricky to find the right keywords and targets when you’re just starting out, OptinMonster makes it easy enough to get the hang of. Especially if you run a business online and need a way to stay abreast of the marketplace.

ConvertKit

ConvertKit is one of the more popular email marketing platforms designed for sales and marketing professionals. If you’re looking for a robust tool that can help you to capture and grow email subscribers, then you can’t go wrong with ConvertKit. What sets it apart from the rest is the sheer number of features packed into the platform, making it an all-in-one solution for marketing professionals who need to manage multiple campaigns and track the performance of each one.

As a HubSpot customer working within my niche, I can attest to the fact that although ConverKit is a pricey solution, it’s completely worth it. Once you have ConvertKit set up, you’ll find that it’s incredibly easy to use, providing you with all the tools you need, including a solid email marketing platform, a social media dashboard, and a lead management tool.

GetResponse

If you’re looking for a reliable and feature-rich solution, then GetResponse is what you need. What sets it apart from the rest is that it’s one of the few email marketing platforms that provide a free trial, making it easy for anyone to get started. Even better, GetResponse is completely free, relying on premium advertising to fund its development.

While GetResponse provides a robust email marketing platform and a suite of tools to help you track and analyze the performance of your campaigns, the best part about it is the fact that you can integrate it with the major social media networks, allowing you to target and engage with potential customers, wherever they may be.

SumoMe

If you need an all-in-one solution for marketing yourself and your products online, then you can’t go wrong with SumoMe. With SumoMe, you get a ready-made email marketing platform, a lead-gen dashboard, a content schedule, and a social media management tool, all for free. What sets SumoMe apart from the rest is that it’s incredibly easy to use, even for beginners, as a result of its clean and intuitive interface.

What makes this tool exceptional is its ability to gather data on a whole host of activities, not just email marketing, so you can see the performance of your campaigns and actions across the board, delivering an all-in-one solution that can help you to manage your marketing efforts effectively.

ActiveCampaign

If you’re looking for an email marketing platform designed for marketing and sales professionals, then you can’t go wrong with ActiveCampaign. What sets it apart from the rest is the fact that it provides you with everything you need, even the data to populate your marketing plan, from a single source. ActiveCampaign is also completely free, relying on advertising to fund its development.