You’ve picked out a template. You created the perfect website for it. Your SEO is performing well enough so that you can concentrate on growing your audience. Now what?
You’ve decided to migrate to email marketing, so you can reach your audience through a digital channel. You want to choose the right email marketing company to help you grow your email list.
Which one should you choose? There are many options, so let’s dive into the pros and cons of each.
What Is Digital Marketing & Email Marketing?
If you aren’t familiar, digital marketing is essentially all of the activities you engage in online to drive sales. This includes things like SEO, content creation, social media, and email marketing.
Email marketing is simply the process of communicating with potential customers through email. Lots of businesses still use email marketing because it’s so easy to implement and affordable.
Now, whether you’re a business or an individual blog/website owner, you’re most likely familiar with the benefits of email marketing. If you’ve got a website, you’ve probably heard of the power of email marketing to grow your audience and make money. If you’ve got a business, you may have tried email marketing to introduce yourself to new customers or as a follow-up to past customers. Regardless of your situation, you’ve likely benefited from email marketing.
Pro’s Of Each Type Of Email Marketing Company
Now, let’s dive into the pro’s of each type of email marketing company. These will help you decide which one is best suited to your needs.
Free Blogger Blogs
One of the great things about blogging is that you don’t need to have a website to do it. You can simply set up a blog to share your thoughts and work-in-progress with a large audience. If you’ve got a large number of followers, you can even make money monetizing your blog. For the most part, you’ll be providing value to your audience and engaging with them.
Since you’re not charging for access to your blog, you don’t need to worry about attracting paying customers to generate revenue. Instead, you can grow your audience and eventually monetize your blog through a variety of means.
One of the advantages of having a blog is that you can easily set up email marketing campaigns to grow your email list. When someone subscribes to your blog, they can easily be added to your email list. Then, whenever you have new content available, you can send out an email alert to your subscribers.
One of the disadvantages of using free blogger blogs is that the quality can be somewhat unpredictable. Since you’re not paying for the service, you’re getting what you’ve got. Sometimes the quality is good, but other times it’s not so good. Sometimes the spacing between sentences is odd, and the words don’t make sense in context.
Paid Blogger Blogs
Paid blogger blogs are very similar to the free ones, but they usually offer a higher quality of writing and use better grammar and punctuation. They also usually have more engaging content. You’ll notice that the content is usually a little more like a commercial advertisement than something intended for general reading.
The advantage of using paid blogger blogs is that you’re not going to suffer from low quality content like you would with a free blog. Additionally, the content is usually much more cohesive and has a better flow to it. This is especially beneficial if you’re using the content on your website because it’ll look more like professional work rather than something written by a very small child with a love for blue and yellow.
Personal Blogs
If you’ve got a brand new blog, the best thing you can do is use it as a platform to share your thoughts with the world. Don’t worry about the fact that it’s personal – no one needs to know that this is a personal blog. The internet doesn’t need to know.
One of the advantages of having a personal blog is that you can add a personal touch to the content that you create. Take the time to find things that are relevant to your niche and that will engage your audience. You can even include something about yourself in the content if you want!
The disadvantage of a personal blog is that it can be very difficult to grow. If you want to get a large audience, you’re going to have to put in the work to make sure your blog stands out. You’re going to have to learn how to write engaging content that will make your readers come back for more.
Cons Of Each Type Of Email Marketing Company
Now, let’s look into the cons of each type of email marketing company. These are things you need to keep in mind so that you make the right decision about which one to use.
Free Blogger Blogs
One of the disadvantages of using free blogger blogs is that you’re going to have a hard time measuring the effectiveness of your campaigns. As a business, you want to be able to track the success of your marketing efforts. With a free blog, there’s no way you can do this. You can’t even tell where the traffic coming from is.
One of the things you’re going to have to do is try to track the effectiveness of your campaigns via different metrics. If you can get the metric that measures the success of your campaigns, you’ll have a much better idea of how well you’re doing. You can’t make this measurement with a free blog.
Paid Blogger Blogs
One of the disadvantages of using paid blogger blogs is that you’re going to have to pay for the service. This could be a major stumbling block for some businesses. If you’re strapped for cash, you may not be able to afford this luxury.
One of the advantages of paying for a blogging service is that you can ensure the quality of the content you receive. You’ll know that you’re not going to end up with substandard content like you would with a free blogger. The content will also be consistent from company to company. The disadvantage is that it takes longer to get established – at least a year – with a paying blog compared to a free one. Having a paid blog also means that you’re going to have to learn how to write persuasive copy to convince people to purchase your product or service. Of course, there’s also the issue of how much you’re going to have to pay.
Personal Blogs
One of the disadvantages of a personal blog is that you’re going to have to maintain the blog yourself. If you don’t have the time or the expertise to do this, it’s probably best not to use a personal blog. In order to ensure that the blog gets indexed and people can find it when they search online, you’re going to have to keep adding content often. It may also be difficult to gain a large audience with a personal blog. You’re limited by the number of people who are interested in your niche.
One of the advantages of a personal blog is that you can add whatever you want to it. If you have a passion for gardening or cooking, you can write about these subjects. No one else needs to know that this is a personal blog. The disadvantage is that you have to commit to keeping it up to date with new content often. You aren’t going to be able to hide this fact from your audience because someone can always tell when content is a few days old.
How Do You Measure The Success Of Your Online Marketing Efforts?
Once you’ve decided which type of email marketing company you want to use, the next step is to figure out how you’re going to measure the success of your efforts. This is important because you don’t want to be wasting your time with a company that isn’t providing value. For example, if you start a free blog and don’t track the success of your campaigns, you may end up quitting because you aren’t able to tell if what you’re doing is working. If you’re measuring the success of your email marketing efforts in terms of leads, consider using a tool like LeadSquirrel.
Should You Use One Email Marketing Company Or Multiple Companies?
This question mostly comes down to what do you want to focus on. Do you want to try and grow your email list as much as possible, or is one of your priorities just to drive sales through direct communication?