Have a look at the corporate world and you’ll see marketing professors who are also entrepreneurs, marketers, and business executives. There’s a reason why successful marketing professionals have found their way into academia. It takes a certain way of thinking and a willingness to constantly look for new challenges and opportunities.
While a traditional doctorate might focus on intensive studies in a particular field, an Online Doctorate in Marketing provides a versatile platform that allows you to learn and apply the theory and techniques of marketing in a flexible manner.
What is marketing?
Put simply, marketing is the process of attracting customers to your business. However, this definition covers only the surface of what marketing encompasses. According to John M. Harriss, Ph.D, cofounder of The Center for Visionary Culture,
“Marketing is more than just advertising. It includes all of the activities that you engage in to make the public aware of your company, products, and services. These activities may include advertising, public relations, sales promotions, and more.”
An entrepreneur, marketing professional, or business executive who spends their time focused on generating revenue, creating value, and growing a business will undoubtedly turn to marketing to improve their odds of success. Marketing is central to all facets of business, from taking orders to hiring and retaining top talent, providing the best possible customer experience, and maintaining market share.
Nowadays, the definition of marketing must extend to encompass the digital marketing landscape, including SEO, content strategy, paid media, social media, and influencer outreach. A Marketing degree from a reputable institution will prepare you well for the challenges that await.
With an Online Doctorate in Marketing, you’ll gain the skills you need to succeed in a digital marketing role. Building on the foundations of fundamental marketing principles, you’ll gain the knowledge and understanding necessary to effectively navigate today’s marketing environment.
Below, we highlight five of the most important things you need to know about Online Doctorate Marketing for Business Professionals.
1. Marketing is more than just advertising
While it’s true that advertising is one of the main activities that make up marketing, it’s only one part of the puzzle. As we’ve established, marketing is a process that encompasses a variety of tasks, including advertising, public relations, social media, and more. If you possess a thorough understanding of the theory and practice of marketing, you’ll be able to take on any challenge that comes your way.
2. Be versatile
Whether you’ve decided to pursue an online doctorate in marketing or are simply looking to update your skill set, you’ll need to be able to transition smoothly from one role to the next. To succeed in a marketing role, you must be a Jack of all trades, knowing how to develop marketing campaigns for traditional media, social media, and more.
3. Be open-minded
In today’s world, marketing is a highly versatile field. If you approach every facet of your job search with an open mind, you’ll be able to land yourself an incredible position that will allow you to contribute significantly to the success of your company.
4. Understand the theory and foundations
An Online Doctorate in Marketing will give you a thorough understanding of modern marketing theory and practice. You’ll learn the basic concepts behind marketing and how they can be applied to every part of the business. From marketing research to execution, strategic to tactical, you’ll have the knowledge and skills necessary to succeed in your chosen career path.
5. Choose a reputable institution
If you want to succeed in your chosen career, you must do your research first. With so much competition, employers are more than likely to go through your resume looking for the best qualifications. Make sure when they do, they’ll be looking at your college, not the university you dropped out of.