“Marketing is something that you do before you start selling.” – Seth Godin
In a world full of distractions, it’s not easy to get people’s attention – but that’s what online marketing is for. When someone lands on your website, you want them to stay a while and find out about your product or service. After all, you wouldn’t send them to a restaurant or a movie theatre to buy your product, so why would you do it online?
There are many different methods of online marketing, but as long as you use digital marketing tactics, you can get all of the major search engines to prioritize your content.
So whether you’re looking to increase sales, signups, or just gain more attention, this article is for you. Here are the steps to take to market your product or service online.
Step one: Discover the needs of your target audience
Whether you’re selling luxury goods, skincare products, or something in between, the first step in any marketing or sales process is to identify your target audience and their needs. With the right information, you’ll be able to craft the right message that will make them want to buy your product. This is especially crucial for B2C companies (Business-to-Customer) as you may assume that they know what they’re looking for, but in fact, they’re often targeting un-prioritized lists that you might not even have access to.
For example, if you’re selling luxury goods, you may want to target those who have a high income and are usually more informed about style, fashion, and culture. But on the flip side, if you’re selling skincare products, you may want to target those who are less informed and just need the product to improve their day-to-day life. So it’s important to discover your target audience’s needs before you dive into the details of your offering.
Step two: Gather vital information about your product
Once you’ve identified the needs of your target audience, it’s time to dive into the details of your product or service.
This step is all about data. You’ll need to determine how many units you’ll need to sell to cover your costs and make a profit. This is called your Product Demand.
After you’ve determined this, it’s time to look into the details of your product. Here you can find out everything there is to know about your product from the raw material (ingredients) to the production process (what goes into it), distribution channels (retailers and wholesalers), and more.
For example, if your product is a food supplement, you may want to learn about the science behind it or see the ingredients list. If your product is manufactured in a specific country, you may want to learn about the social dynamics of the factories and the country as a whole. Think of all the information you might want to know about your product, and make a note of it. This will help you throughout the rest of the process.
Step three: Test the demand for your product
Once you’ve got all the necessary information about your product, it’s time to test the market to see if others are interested in buying it. This is usually done with surveys and questionnaires. A/B testing is also a great way to learn more about your target audience’s needs and wants, so you can design more effective campaigns in the future.
However, before you start implementing surveys and questionnaires, you need to sit down and think of all the important information you’ll need. This includes identifying potential survey respondents, choosing the right research company, and analyzing the data you gather.
Step four: Craft a compelling message that will make your product stand out
You’ve got all the information you need, and now it’s time to put it to use. With a clear idea of your target audience’s needs and desires, you can craft a compelling message that will catch their attention and compel them to buy your product.
There are three important things to keep in mind when crafting a compelling message: (1) consistency, (2) credibility, and (3) differentiation.
Consistency is important because it shows that you’ve thought about the message you’re delivering and it makes the information memorable. When someone reads your message, they should be able to tell that you’ve thought about what they need and want, and that you’re trying to be helpful.
Differentiation is also important. If your product is similar to other products on the market, you’ll need to find a way to stand out from the crowd. This may mean creating unique selling points (USP) that others don’t offer. For example, if you’re selling luxury goods, you might want to highlight the fact that your product is handmade or crafted in a specific country. You could also point out that your product is eco-friendly or ethical.
Credibility is also important because you want to make sure that your target audience believes in what you’re saying and that it’s not just marketing fluff. When someone hears something that sounds too good to be true, they often dismiss it as such. Your product’s credibility should be supported by data, not just opinion or hearsay. If you can, you should try to find actual case studies or statistics to support your claims.
Step five: Distribute your product to market places
Now that you’ve got a product that people are apparently interested in buying (step four), it’s time to start marketing it. One of the most effective ways to do this is to distribute your product to market places that your target audience usually visits. This means getting your product in the hands (and on the desktops, tablets, and phones) of your target audience.
When a person sees, touches, or experiences your product, they may assume that it is good or worth buying. So it’s important to get your product in the right places where your target audience can find it.
This is usually done with websites, social media, or email marketing.
Step six: Measure the results of your marketing effort
The last step of any marketing or sales process is to measure the results of your efforts.
You’ll want to track things like (1) how many people you’ve reached, (2) how many people are interested in what you have to offer, (3) how many people you’ve convinced to try out your product or service, and (4) how many people you’ve gotten to click a link or go to a page that takes them to a signup form or order page.
Once you’ve got all this data it’s time to sit back and analyze what you’ve learned.
By following these six steps, you’ll be able to successfully market any product or service online. From creating awareness to testing the waters and gauging interest, these steps will help you get the results you want without risk of falling off the wagon.