Online Direct Mail Marketing: The New Way to Reach Customers – Find Out More

When someone decides to buy a product or service online, the world of traditional marketing turns to dust. Marketers must adapt to this new reality and change the way they think about marketing to keep their clients interested in what they have to offer. To find out more, continue reading this article.

Why Should You Care About Online Direct Mail Marketing?

With an ever-growing number of people shopping from the comfort of their homes, the importance of online marketing has increased. However, reaching this audience means overcoming significant challenges. People are often less willing to purchase a product or service they have never tried before in the comfort of their homes. To overcome this, businesses must resort to more innovative methods of marketing.

Traditional marketing methods such as radio ads and television commercials have their place, but they are not effective when it comes to marketing to a specific group of people. If your business is looking to reach men aged between 30 and 50 who live in London, you can use online direct mail marketing to your advantage.

What Type Of Product Or Service Are You Trying To Promote?

Every business is different and will have different products or services they wish to promote. It could be a new website (which you can learn more about in our tutorial on how to create a website from scratch), an app, a piece of software, or even a product such as a meal delivery service or a vacation package. The important thing is that you should have a clear idea of what you are trying to promote and why someone should care about it.

How Important Is The Product Or Service You Are Promoting?

Just because a product or service is new doesn’t mean it is going to be successful. Just because a business is successful doesn’t mean they will remain so. When deciding how to go about promoting your product, it is important to consider the strength of your product or service. The stronger your product or service, the more chances you have of succeeding. If you want to learn more, read our blog post on how to become better at product testing.

How Are You Identifying Potential Customers?

In the world of online direct mail marketing, your target audience is known as your ‘mailing list’. The stronger your list, the better. You can use a tool such as Google Analytics to find out how many people have visited your website, or used your app. From there, you can determine the type of user you are trying to reach and create a list of names, email addresses, and companies from which to grab a sample audience.

Do You Have A Sample Email That You Can Use To Get Feedback?

Depending on how you are promoting your product or service, you may need to come up with a simple and easy-to-use sales email. If you have a sample email you can use, even if it is just a few words, that is effective in getting people to take action, you can use it. The key is to keep it simple and to the point so that it is not longer than two or three sentences. From there, you can add a little more color and design to make it more appealing to your audience. In the next section, we will teach you everything you need to know about creating an effective email pitch.

What Do You Mean By ‘Effective’?

There is no exact science to marketing, but there are numbers to help you determine the success of your efforts. If you want to find out how effective your online direct mail marketing is, you can use Google Analytics to track how many people have clicked on your mailer, opened it, and then taken some kind of action (such as making a purchase or filling out a form).

For example, if you sent out 100,000 mass emails and only 5% of people clicked on the link, opened the email, and then made a purchase, you can assume that your email marketing is effective at generating sales at a very low cost. To put this in perspective, if you spent £100 to send out this 100,000 email campaign, you would have generated £500 in sales. Not a bad return on your investment!

Creating An Email Pitch

An email pitch, also known as a ‘cold email’, is any email you send to a potential customer, vendor, or partner that is not solicited. These emails are often used to introduce a business or product to another party and provide support or further information. If you are pitching a new product or service and want to introduce yourself and your company, an email pitch is a great way to do so.

To make an effective email pitch, you need to consider its structure and language. The former makes up the ‘email grammar’ and the latter is the ‘email style’. It is important to tailor both to fit the person you are emailing. Let’s say you are emailing a business person, you would want your email to have the same tone and style as if you were writing to someone with a business title.

As for the content, you need to include enough information for the person you are emailing to have an understanding of what your product is and why it is beneficial to them. Typically, pitches should be short and snappy as emails tend to be opened and read on mobile devices. Keep your pitches simple and straight to the point; avoid long-winded, convoluted sentences.

Where Should You Email The Person You Are Pitching To?

People are often more willing to purchase a product or service they have never tried before if it is offered to them through a trusted source. To find out more, you can use tools such as Google Analytics to track where your target audience are browsing from. Depending on your goal, you can find the optimum place to email your pitch by looking at the path someone took to get to your website, or simply find the email address (known as the ‘prospect’s inbox’) and send your pitch there.

What Should You Include In Your Pitch?

Every business is different and will have different products or services they wish to promote. To make an effective pitch, you need to consider what you should include in your initial email. Ideally, you want to include some kind of call to action. If you read our blog post on how to create a successful website, you will know that we recommend using a call to action in every email you write (even if it is just a few words). For example, you can leave the reader with a clear directive such as ‘click here to learn more about XYZ’, ‘click below to download the software’, or ‘visit our website for the latest news’.

You must also include a brief summary of your product or service, its purpose, unique selling points, and any special offers. If you would like to learn more about creating an effective pitch, continue reading our blog post on how to write an effective sales email.

How To Write An Email That Gets Opened And Filled Out

Once you have written your email, the next step is to test it. There is no use in spending hours crafting an email and then finding out that it is not effective because the person you are emailing does not respond to your efforts. To avoid this, you must test your emails both before you send them out and then again after you have sent them out.

To do this, use a tool provided by your email marketing platform to find your email’s ‘open rate’. This is the percentage of your email list that actually opened your email. If you are not aware of how to measure your email’s open rate, ask your email marketing platform provider for help. Once you know how much engagement you are getting on your emails, you can determine whether or not to continue with your email campaign.

If you click through to a web page and make a purchase within 24 hours, you should see a significant increase in your email’s open rate. If this is the case, you are probably on the right track. Just remember that everyone’s email open rate is different, so you will need to find your optimal point and experiment from there.

When Should You Send Your Emails?

Depending on your product or service, the amount of traffic you get, and your target audience, you should consider sending your emails at a time when your audience is most active. This refers to the times during the day when your target audience is most likely to be engaged with your content.

For example, if you are trying to increase the sale of men’s clothing, you can send out an email campaign in the morning, when people are waking up, refreshed and with new energy. Or, if you are trying to sell vacation packages, you can use emails to promote your travel site in the evening, when people are planning their travel arrangements for the next month.