The world of digital marketing is evolving constantly. New technologies emerge, followed by major advancements in marketing analytics, which enable marketers to dissect and quantify all of the digital marketing activity happening across the web. As a result, digital marketers need to be able to constantly learn and improve their knowledge so that they can effectively carry out their jobs.
While many large companies can simply outsource their digital marketing needs to specialized firms, smaller businesses often have to learn to carry out the tasks themselves. This often means coming up against an overload of information, requiring a lot of dedicated time to digest the complex data and figureheads found in marketing reports.
This is where online digital marketing training comes in. Companies like HubSpot and Marketo have created video tutorials for marketers, equipping them with the tools to function independently as digital marketers. Through these webinars and structured learning paths, marketers can learn the in’s and out’s of digital marketing and grow their knowledge base, all from the comfort of their homes or offices.
What is digital marketing?
Put simply, digital marketing is the marketing and advertising activity performed online. This can include everything from paid ads on social media platforms to blog posts and website content. It can also encompass the collection and analysis of data about online visitors – such as their email addresses, age, location, and previous purchasing behavior – so that businesses can target and motivate their audience with content that is tailored to their needs and interests.
Including paid ads on social media platforms and web pages, digital marketing is frequently used in combination with other marketing techniques, such as paid search listings and radio ads. However, all of this can take place online, without any need for traditional methods of advertising, such as TV commercials or billboards.
Why should you become a digital marketer?
If you’re looking for a career in digital marketing, you should certainly consider going for a graduate degree. There are several accredited digital marketing programs out there, and with a prestigious degree behind you, you’ll have a huge head start over other applicants for employment.
A growing number of roles in digital marketing become available every year, especially since more and more businesses are discovering the huge benefits that come with having a well-oiled digital marketing team. According to the U.S. Bureau of Labor Statistics, a professional in this field can expect to see a 20% rise in job opportunities by 2020.
In addition, almost 49.9 million American consumers utilize online marketplaces every month, according to the NPD Group. As a digital marketer, you’ll be responsible for executing strategies on these platforms to promote brands and sell products.
Since much of the heavy lifting is done digitally, you’ll be responsible for developing marketing strategies and executing tasks involving online marketing, such as building websites, launching social media campaigns, and analyzing traffic.
These are all important skills to have in the ever-evolving world of digital marketing.
How can you efficiently start your career in digital marketing?
If you’re new to the field, it can be hard to know where to start. With so much information available online, it’s essential to learn how to navigate the vast amount of data, whether you’re using specialized software or Google Analytics.
A great place to start is with learning about the basics of digital marketing, which include everything from SEO to keyword research and content creation. You can also find a lot of useful information on platforms like YouTube, by searching for guides and how-to’s on any given topic.
Although much of today’s digital marketing activity takes place online, the field is still very much about interacting with customers and building long-term relationships. This is why many positions in this field require a solid understanding of social media platforms and the importance of building a community.
What sets you apart from other job seekers?
One of the main things that make you stand out above the crowd is your education. If you’ve decided that you’re passionate about learning and want to specialize in an area that will certainly be in demand in the years to come, consider doing a Bachelor of Science in Digital Marketing. With a 4-year degree from an accredited university behind you, you’ll be able to get a head start over other applicants for employment and put yourself forward as the perfect person for the job.
A solid knowledge of SEO, content creation, and social media marketing is essential for any digital marketer, but becoming a jack of all trades is also highly desirable. With so much information available online, being able to understand how all of this fits together is a great advantage. A versatile and talented individual who is also able to specialize in different areas will be in high demand in the years to come.
Where can I find jobs in Dubai?
If you’re looking to relocate to Dubai, you’ll need some new places to work. The city is well-known for its amazing shopping centers, upscale hotels, and extravagant nightlife. With a little bit of planning and research, you can easily find a reputable company that will certainly be looking for new hires.
One of the best places to work in Dubai is Marketo. The marketing software company offers a high quality of life, with great work-life balance, flexible working hours, and highly competitive salaries. In fact, Marketo sponsorships and high-quality mentorship opportunities are available to students, graduates, and experienced professionals, enabling them to gain valuable job-search skills and gain valuable employment in the city.
Is affiliate marketing a viable career choice?
In our opinion, affiliate marketing is one of the most promising career choices for 2020. Not only is there an abundance of jobs available online, but the industry is also set to grow by 20% year from 2019 to 2020.
In affiliate marketing, you’ll promote a brand or product for compensation, with no upfront investment needed. This makes the entire process very cost-effective for the advertiser and opens up a whole new world of possibilities for students, graduates, and experienced professionals who are looking for a new direction in life.
Above all else, affiliate marketing is a form of online marketing that enables you to connect with consumers, whether they’re in your local area or across the world, and earn a commission for referring them to a product or service that they might be interested in.
To be able to succeed in affiliate marketing, you’ll need to have a clear idea of the benefits that the product or service provides for users, as well as the marketing objectives of the company you’re working for. It is also essential to keep track of your sales, measuring the results of your hard work and dedication to the cause.
What should I look for in a work-life balance-friendly company?
Work-life balance-friendly companies promote a healthy attitude towards work and life, enabling employees to enjoy both aspects of their lives. This can be in the form of flexi-time, remote working, or a company that offers a fantastic career path, enabling you to advance within the organization, while also maintaining a personal life.
Since much of the work in a digital marketing agency is done remotely, looking for work-life balance-friendly companies is an important thing to do, even if you don’t mind working remotely occasionally. Some of the things that you might look out for include:
- Flexible working hours
- Remote working
- Unlimited vacation
- Healthy work-life balance
- A career path within the organization
How can I get into digital marketing?
So you’re interested in getting into digital marketing, but where do you start? One of the best places to do so is in St Albans, UK. This small city in West London offers a variety of job opportunities, some of which can be found below. The city’s strong education background means that there is a large pool of job applicants, and highly-specialized courses in web design, SEO, and content creation are available to students, enabling them to gain entry into the field with minimal to no previous experience required.
The London School of Marketing (Lom), part of the London Business School, provides an excellent introduction to the field. Their online marketing programmes equip students with the tools to function independently as digital marketers, enabling them to develop effective strategies and gain real-world experience while also earning a degree. Some of the courses that they offer include: