As the world becomes more digital, there has been a rise in demand for online marketing specialists who can build and grow a business using digital marketing techniques.
Digital marketing is made up of various methods used to attract, engage, and retain customers, including search engine optimization, content marketing, email marketing, and social media marketing. To get started, you’ll need to have a basic understanding of marketing, online marketing, and digital marketing.
In this article, we will discuss how to become a digital marketer and landing the job you deserve based on your skills, talent, and experience.
Digital Marketing Job Description And Career Path
Depending on your educational background, you may be able to become a digital marketer with minimal to no experience in marketing or online marketing. With a bachelor’s degree in marketing, you will have the opportunity to specialize in digital marketing and gain in-demand job skills.
Many large companies, including Amazon, Apple, and Google, hire solely based on your potential, so getting a foot in the door is easy. Once you’re there, you can specialize in digital marketing, growing your skillset, and eventually finding a job that fits your lifestyle.
The Demand For Online Marketers
According to LinkedIn, there is a significant gap in the market for online marketers. Specifically, there are currently 314,400 job openings for digital marketers in the U.S., which is more than twice as many as there are currently certified marketers.
The demand for online marketing specialists is expected to increase by 25% year from 2020 to 2025, which could mean significant job opportunities for you.
Top 5 Companies Hiring For Digital Marketing Job
In 2020, companies are looking for marketers who can bring in revenue quickly with proven methods. Here are the top 5 companies recruiting for a digital marketeer job in 2020:
Get A Certificate, Then A Masters
If you’re looking to start a new career or already have one, you can take advantage of the increasing demand for online marketers and specialize in digital marketing.
After getting a certification, you can further specialize and get a masters. While getting a masters will not necessarily get you a better job, it will certainly make you more marketable.
Top 10 Skills Required As A Digital Marketer
While not all roles in digital marketing are created equal, most positions will require you to have a specific set of skills. Here are the top 10 skills required as a digital marketer:
- Content creation (blogging)
- Data Analysis
- Email marketing
- Marketing Research
- Search Engine Optimization (SEO)
- Social Media Marketing
- Web Analytics
- Web Design
By getting a certification in one of these areas, you can show employers you have the specific skillset they are looking for. If you’re looking for a job in digital marketing and want to specialize in SEO, take a look at the SEO certification offered by the Search Engine Marketing (SEM) Institute.
Find A Lifestyle That Works For You
While job opportunities in digital marketing are on the rise, so is the competition for new hires. According to LinkedIn, the average salary for a digital marketer is $110,000, with the lowest paid being $60,000 and the highest paid being around $160,000.
Forbes ranked the top 15 most in-demand jobs in 2020, and seven of the jobs are related to marketing. So if you’re looking for flexibility, you can find that in a marketing role.
The Benefits Of Working In Marketing
If you’re looking for flexibility in your job, working in marketing can be a good fit. According to the American Association of Advertising Agencies (4A’s), marketing is one of the most flexible jobs in 2020. Specifically, there are currently 314,400 job openings for marketing and advertising professionals in the U.S., which is nearly three times as many as there are available jobs in computer science, the field that produces computer programs.
Since marketing is such a broad field, you can really specialize in what you learn and become an expert in a specific area, like SEO, content marketing, or email marketing. Each area has its own advantages and challenges, so you can choose the one that suits you best.
If you’re interested in a career in marketing, take a look at these marketing job openings now (February 15, 2020):
- Brand Manager
- Digital Marketer
- Marketing Manager
- Senior Account Manager
- Sr. Manager, Marketing Communication
- Manager, Marketing Operations