Bonafide Marketing Genius

Online Digital Marketing Strategy Course – An Overview

The marketing landscape is constantly changing, with new technologies emerging and evolving to meet the demands of modern marketers. While many marketing courses out there can only teach you the basics of marketing, ignoring the latest tools and tactics at your peril.

If your regular marketing activities consist of sending out a series of emails, using social media to connect with customers and analyzing web traffic, then it’s likely you’ve already been been neglecting some of the most effective online marketing channels. Chances are, your emails are still being graded cold, you’re struggling to grow your social media audience and you’re wondering why your website isn’t bringing in the results you’re looking for.

If this sounds like you, then it’s time to step up your game and revisit some of the fundamentals of digital marketing. Luckily for you, we’ve curated an overview of the best online digital marketing strategy courses that will teach you the latest techniques and tools to propel your business forward.

What is Digital Marketing?

Simply put, digital marketing is the practice of marketing products and services online. This includes things like marketing websites, social media channels, email marketing, adverting, etc.

Depending on your niche, you may also integrate offline marketing tactics like flyers, magazines and billboards to reach your audience. However, since the starting point of digital marketing is the internet, the scope is largely limited to online marketing.

For newcomers, it can be hard to understand what digital marketing is and why it’s so important to learn about it. That’s why we’ve gone ahead and curated this detailed guide containing all the essential information you need to know regarding the subject. So, without further ado, let’s begin.

Why should you study digital marketing?

If you’re reading this, then you’re already aware of the importance of digital marketing in today’s ever-changing world. The internet has made it easier than ever for businesses to connect with consumers, allowing them to discover your product or service and eventually, become a customer. With customers comes profit, and in today’s digital world, that means increased revenue.

Through digital marketing, you can harness the power of the internet to grow your business. This includes everything from SEO to social media marketing to content strategy. Essentially, it’s all about using digital technology to gain a competitive edge over your competitors.

If you’re looking to take your marketing to the next level and want to know what skills you’ll need to succeed, then look no further. This guide will help you identify the essentials of a digital marketing strategy and help you build a solid foundation for your marketing career.

Key Takeaways

The major takeaways from this course will enable you to not only become an expert digital marketer, but also to excel at your job. Below we’ve compiled a list of the key points that you should keep in mind while pursuing this course.

  • Get a solid understanding of digital marketing.
  • Develop a marketing strategy.
  • Grow your audience.
  • Measure the results of your strategy.
  • Set up automated marketing processes.
  • Get inspired by global brands.

Course Introduction

The marketing landscape is changing, with new marketing tactics emerging and evolving to meet the demands of modern marketers. While many marketing courses out there can only teach you the basics of marketing, ignoring the latest tools and tactics at your peril.

If your regular marketing activities consist of sending out a series of emails, using social media to connect with customers and analyzing web traffic, then it’s likely you’ve already been being neglecting some of the most effective online marketing channels.

Often, marketers are hesitant to switch to online marketing channels due to the fear of missing out on traditional marketing methods. However, this should never be a concern as long as you’re using the right strategies and tools for each channel.

If your business is ready for takeoff, then it’s time to step up your game and revisit some of the fundamentals of digital marketing. Luckily for you, we’ve curated an overview of the best online digital marketing strategy courses that will teach you the latest techniques and tools to propel your business forward.

Curriculum

The curriculum for this course will equip you with the essential skills you need to succeed in the field. Below we’ve compiled a list of the tools and strategies you’ll learn about from the course:

  • Search Engine Optimization (SEO)
  • Marketing Automation
  • Social Media Management (SMM)
  • Online Advertising (OA)
  • Analytics
  • Content Creation
  • Email Marketing
  • Link Building
  • Pay Per Click (PPC) Advertising
  • Video Marketing
  • Scaling Operations

What is SEO?

Simply put, SEO is the practice of optimizing the content and placing the right keywords in the right context to attract potential customers to your website. When you optimize content using the right keywords, you have the opportunity to rank in organic search results on your chosen search engine. The more you optimize, the higher you’ll rank.

In practice, this means you’re aiming to attract users who are looking for your product or service, and once they discover your content, they’ll be more inclined to purchase what you’re offering. Sounds good, right? You might be wondering why this is an important topic to study, and here’s why.

First of all, let’s look at the facts. According to HubSpot Blogs’ research, 79% of online shoppers have purchased a product or service after reading a review. Furthermore, 21% have purchased a product or service after watching a video review. So, it’s evident that video and SEO together can have a powerful effect on your potential customers.

However, while 79% of online shoppers have made a purchase after reading a review, only 10% have made a purchase after viewing a video without having first read a review. This means that SEO affects video viewers more than video viewers affect SEO.

SEO is thus a form of viral marketing that allows you to potentially reach many more people than a one-to-one marketing strategy. Plus, as we’ve established, video marketing and SEO go hand-in-hand, and both are effective tools that contribute to your marketing strategy.

Key Takeaways

This course will give you a solid introduction to SEO and how to use it to optimize your content. You’ll learn the basics of SEO and how to implement a strategy. Furthermore, you’ll discover how SEO and video work together to drive traffic to your website.

This is an essential course for any business, brand or entrepreneur looking to gain a solid foothold in the online world. Make sure you have everything you need before starting your journey into the world of SEO. The easier it is to find what you’re looking for, the more likely you are to make a purchase. This course will help you optimize your content and put your best foot forward to gain the most traction possible for your business.

Next Steps

This is only the beginning. From here, you’ll learn a series of basic SEO techniques and strategies, followed by a more advanced course later in the year. At the end of the day, SEO is a constantly evolving field, with new tools, techniques and tactics emerging all the time. Not sure where to start? Don’t worry, we’ve got you covered. Once you’ve completed this course, you’ll be able to get out there and begin the #SEO Journey. Remember, with great success comes great responsibility, so be sure to follow all of the instructions carefully.