With the advancements in technology, marketers have more options than ever before when it comes to reaching consumers. While traditional marketing methods can still be effective, digital marketing allows marketers to target potential customers based on what they engage with online. In this article, we’ll discuss the various digital marketing services available to marketers, along with the pros and cons of each.
Marketers have known for years that email is an effective way to communicate with customers. Whether you’re using a standalone email service such as MailChimp or you’re hosting your email with a tool such as WordPress, the capability to send personalized messages to customers has existed since the earliest days of the internet. Email marketing is one of the simplest and most popular digital marketing services to use.
The main benefit of email marketing is its relative simplicity. You can send out emails with content that is relevant to your target audience, and you can measure the success of each email marketing campaign based on the number of clicks and conversions you receive. If you want to know more about email marketing, check out these articles from the Blogger team:
- What is Email Marketing?
- How to Use Email Marketing to Grow Your Business
- Three Things You Need to Know About Email Marketing
Social Media Marketing
While email marketing is a well-known and effective method of communication, social media marketing is a relatively newer concept. Launched around the turn of the millennium, social media marketing allows businesses to connect with customers through different platforms, such as Twitter, Instagram, and Facebook. This type of digital marketing can be a little more complicated to manage, as you’ll need to create content for different platforms. However, the ability to target your audience based on location, gender, age, and interests makes social media a highly effective marketing tool.
The major benefit of social media marketing is its interactivity. When someone clicks on a link or image on your company’s social media page, you’ll see a record of that engagement. This means you’ll be able to glean important information about your audience, such as what they’re interested in and whether or not you should cater to their interests. Using tools such as Hootsuite, you can easily track the performance of your social media platforms and content.
- Why Should You be using Social Media for Marketing?
- How to Use Social Media for Marketing
- The Different Types of Social Media Platforms
- How to Measure the Success of Your Social Media Strategy
Search Engine Optimization (SEO)
If you want to get your product or service out there to as many people as possible, you should consider using search engine optimization (SEO). SEO is the practice of modifying the content on your website, along with the way you present yourself on the web, so that it matches the keywords that people enter into search engines when looking for products or services like yours.
There are a number of SEO tools and plugins that can be integrated with your website to make your content more discoverable. For example, if you’re blogging regularly about lifestyle and fashion, you could use the SEO Blogger tool to find the right keywords, write content around those words, and connect your blog posts with backlinks to reputable websites.
SEO can be very effective, but it can also be very time-consuming. Not only will you need to determine the right keywords to target, but you’ll also have to make sure that your chosen phrases are supported by appropriate metadata – things like the title, description, and body content of your blog posts. If you want to learn more about SEO, you can start with these articles from the Blogger team:
- How to Use SEO to Grow Your Business
- An Introduction to SEO
- The Beginner’s Guide to SEO
- How to Increase Your Website’s Visibility on Search Engines
- The Anatomy of a Killer SEO Campaign
- The Ultimate Beginner’s Guide to SEO
- Why Should You be Using SEO for Marketing?
- How to Use SEO for Marketing
No, we don’t mean the kind with a clown nose and a frowning face – we mean the kind that uses creative advertising techniques to catch people’s attention. Perhaps the most famous example of creative advertising is the PSA a few years back for cancer awareness. The spot featured a voice-over by Jimmy Kimmel, who also served as the executive producer of the television show, and the ads were so funny that people thought it was an ad for a joke website.
While creative advertising can be very effective, it can also be very expensive. Not only do you have to pay for the creative elements, but you’ll have to pay for the broadcast time as well. If you want to learn more about creative advertising, here are a few articles you might find interesting:
- Why Should You be Using Creative Advertising for Marketing?
- How to Use Creative Advertising for Marketing
- Creative Advertising: Effective Marketing Techniques to Innovative Media
- The Future of Advertising: Integrated Marketing Communications
As you can see, there are a variety of digital marketing services available to marketers. Each has its benefits, but be aware of the quirks that come along with each platform. For example, while email marketing is free to use, you’ll need to have a steady stream of fresh content to keep your audience interested.