If you are reading this, I assume that you are either the marketer or a market research professional who is interested in learning more about online marketing.
If that is the case, then you have come to the right place. Below, I will discuss three of the most popular online digital marketing services in Frederick, MD and how you can use them to run effective campaigns.
1. Google Analytics
You might be familiar with Google Analytics, the free tool that lets you track and analyze web traffic on your site. Launched in 2005, Google Analytics is one of the most popular and well-known free tools used for digital marketing. With over 1.7 million active users each month, Google Analytics is a tool that everyone in the industry should be using.
Analytics allows you to set up custom dashboards that showcase key metrics like traffic, leads, and revenue. You can also set up goals and conversions for specific sections of your site. For example, you might want to track the number of leads that comes from your blog posts.
If you are interested in setting up email campaigns, landing pages, and blog posts to drive in-market traffic to your website, then HubSpot is a tool that you should try out. HubSpot is designed for digital marketers who want to automate email campaigns, landing pages, and blog posts, and it offers a wealth of features that can help you create highly targeted campaigns.
HubSpot’s biggest selling point is that it is extremely affordable. Even if you are a small business owner who just needs a simple marketing tool, you can get started with HubSpot for free (as long as you stay within the free version’s limits).
Besides the price, HubSpot also offers a lot of value. You can set up automated email campaigns that will send out regular emails to potential customers, set up automated landing pages for visitors who come from certain websites or social media accounts, and create automated blog posts that will schedule themselves based on the content of your website. With all these features, it is easy to see why so many marketers are turning to HubSpot.
However, if you want to take your marketing to the next level and are looking for more advanced features, then you should consider paying for a premium version. Although there are some extra costs associated with the premium version, it is still a fraction of the cost of hiring a full-time digital marketer.
If you are looking to market your business online, then Marketo is a mobile-first marketing platform designed for small businesses. At first glance, Marketo might not seem like a digital marketing tool, but it actually provides a lot of value for marketers. Here is a brief overview of Marketo’s features:
- Customer engagement: Marketo allows you to send targeted text messages, send emails, make phone calls, and even send physical postcards to grow your business.
- Website: Build a professional-looking website in no time with Marketo’s website builder. You can even integrate your social media profiles with your website.
- Email marketing: Create automated email campaigns that can be triggered by website visitors or social media users.
- Content creation: Create and curate relevant and engaging content like blog posts, videos, and eBooks.
- “Digital marketing”: This is a catch-all category that includes all the digital marketing-related features like website traffic, landing page conversion, and app install.
- Analytics: Track web traffic and how users interact with your content, landing pages, and websites in general.
- AI/Machine Learning: Artificial intelligence and machine learning tools that can help you identify the right audience, engage them, and ultimately, convert them into paying customers.
As you can see, Marketo covers a lot of bases when it comes to online marketing. With so many features, you will have no trouble finding the one that will help you. Plus, Marketo is extremely affordable. You can get started for free as long as you stay within the free version’s limits. If you decide to continue, you can enter a trial offer and lock in a significant discount.
You should consider marketo if you are looking for a single tool that can help you with all your digital marketing efforts. Whether you are looking to set up automated emails, create high-performing landing pages, or gain more website traffic, Marketo has you covered. Plus, with all its features, it is easy to understand why Marketo has over half a million active users each month.