Online Digital Marketing Service? What’s the Difference Between These 3?

Forbes recently released its list of the 20 Most Powerful Women in Marketing, and three of our digital marketing ladies made the cut. We’re talking about the digital marketing careers of Betsy Leary, Marjorie Merriweather and Sheree Fitch. Let’s take a quick trip down memory lane to review what made these women so powerful in the first place.

Online Marketing

Back in the day, when people thought about digital marketing, they usually thought about marketing online. That’s mostly still the case, although offline marketing through traditional channels like TV and magazines is also extremely important. Let’s take a quick trip down memory lane to review what was important back then and what is important now.

  • E-commerce
  • SEO
  • PPC (Pay Per Click)
  • Email Marketing
  • Social Media
  • Content Marketing
  • Video Marketing
  • Mobile Marketing

E-commerce is the selling of goods and/or services over the internet. Back then, it was all about physical locations and websites. Now it’s all about online stores – whether they’re owned by large companies or individuals. If you’re an e-commerce professional, you’ll know that physical locations are still extremely important, as well as mobile capabilities. SEO is search engine optimization. It’s what helps your website show up in the search results when people are looking for your product or service.

Pay Per Click (PPC) is what helps pay for all that digital marketing you’re doing. It’s also known as Cost Per Mille (CPM) or cost per click. When you pay for every click on your ad, the cost per click is usually very affordable. You might wonder why you should pay for clicks though. That’s because people are only clicking on your ad because they’re interested in what your ad is talking about. You can’t buy interest, but you can buy clicks. PPC is widely used for online advertising because it is so affordable. If you’re unfamiliar, think of PPC as advertising on search engines like Google or Yahoo!

Email Marketing is the act of sending emails to people to promote a business or organization. These days, people access their email through their smartphones. So, being able to reach people on their phones is extremely important. Having a mobile website would also be extremely powerful, as people can now access it even when they’re on the go. Social Media is what we now call social messaging. That is, using social platforms like Twitter and Facebook to send out messages to your target audience.

Content Marketing is the act of creating and distributing high-quality, valuable content to attract, educate and entertain your target audience. It’s about providing information that is useful, entertaining and of value. So, rather than just saying something nice about your company, you’re actually educating your audience about an important topic. You’re convincing people to take your side because they believe you to be an expert in your field. Video Marketing is mostly about using videos to promote your product or service. But, it can also be used to explain how something works or why it’s important. Consumers want to be able to see how things work in reality rather than just reading about it in a textbook. Lastly, Mobile Marketing is using mobile technology like SMS (Short Message Service) and MMS (Multimedia Message Service) to reach people on their phones. These days, people get distracted by messages on their phones. So, getting someone’s attention through a text or message will get you a whole lot further than you’d think.

Now, it’s time to move on to the topic at hand: What is the difference between Online Digital Marketing, SEO, and PPC? Let’s review each one.

SEO

SEO or Search Engine Optimization is the process of improving the ranking of your website, blogs and other online properties in search engines like Google, Bing and Yahoo!. You can learn more about SEO here:

  • SEO for Dummies
  • Why SEO Is So Important
  • What Is Organic SEO
  • How to Begin An SEO Campaign
  • SEO Checklist

It’s important to note that SEO is not about tricking the search engines. The goal is to have organic, expert-level content that provides value and is useful to your target audience. Sometimes, that means ensuring the right keywords are included in the copy of your website or blog articles. Sometimes, it means building trusted connections with authoritative sites in your niche. Regardless, the goal is to create content that will engage and persuade potential customers to take action.

PPC

PPC or Pay Per Click is what helps pay for all that digital marketing you’re doing. It’s also known as Cost Per Mille (CPM) or cost per click. When you pay for every click on your ad, the cost per click is usually very affordable. You might wonder why you should pay for clicks though. That’s because people are only clicking on your ad because they’re interested in what your ad is talking about. You can’t buy interest, but you can buy clicks. PPC is widely used for online advertising because it is so affordable. If you’re unfamiliar, think of PPC as advertising on search engines like Google or Yahoo!

Pay Per Click (PPC) is what helps pay for all that digital marketing you’re doing. It’s also known as Cost Per Mille (CPM) or cost per click. When you pay for every click on your ad, the cost per click is usually very affordable. You might wonder why you should pay for clicks though. That’s because people are only clicking on your ad because they’re interested in what your ad is talking about. You can’t buy interest, but you can buy clicks. PPC is widely used for online advertising because it is so affordable. If you’re unfamiliar, think of PPC as advertising on search engines like Google or Yahoo!

Online Digital Marketing

Let’s review again what was important back in the day and what is important now. As we mentioned, e-commerce is the selling of goods and/or services over the internet. Back then, it was all about physical locations and websites. Now it’s all about online stores – whether they’re owned by large companies or individuals. If you’re an e-commerce professional, you’ll know that physical locations are still extremely important, as well as mobile capabilities. SEO is search engine optimization. It’s what helps your website show up in the search results when people are looking for your product or service.

Pay Per Click (PPC) is what helps pay for all that digital marketing you’re doing. It’s also known as Cost Per Mille (CPM) or cost per click. When you pay for every click on your ad, the cost per click is usually very affordable. You might wonder why you should pay for clicks though. That’s because people are only clicking on your ad because they’re interested in what your ad is talking about. You can’t buy interest, but you can buy clicks. PPC is widely used for online advertising because it is so affordable. If you’re unfamiliar, think of PPC as advertising on search engines like Google or Yahoo!

Email Marketing is the act of sending emails to people to promote a business or organization. These days, people access their email through their smartphones. So, being able to reach people on their phones is extremely important. Having a mobile website would also be extremely powerful, as people can now access it even when they’re on the go.

Social Media is what we now call social messaging. That is, using social platforms like Twitter and Facebook to send out messages to your target audience.

Content Marketing is the act of creating and distributing high-quality, valuable content to attract, educate and entertain your target audience. It’s about providing information that is useful, entertaining and of value. So, rather than just saying something nice about your company, you’re actually educating your audience about an important topic. You’re convincing people to take your side because they believe you to be an expert in your field.

Video Marketing is mostly about using videos to promote your product or service. But, it can also be used to explain how something works or why it’s important. Consumers want to be able to see how things work in reality rather than just reading about it in a textbook. Lastly, Mobile Marketing is using mobile technology like SMS (Short Message Service) and MMS (Multimedia Message Service) to reach people on their phones. These days, people get distracted by messages on their phones. So, getting someone’s attention through a text or message will get you a whole lot further than you’d think.