When you think of the word “digital,” your mind probably goes straight to the internet or to apps like Facebook and Snapchat. However, the world of digital marketing doesn’t just revolve around technology. There are lots of non-internet based ways to promote your business that fall under the umbrella of digital marketing.
Take Advantage Of The Intermediary
One of the biggest advantages you have as a business owner is the opportunity to directly interact with your target audience. If you’re looking to build a customer base, all you need is a product that people want and the means to provide them with that product (in this case, your business).
The intermediary is a type of connection between the product (in this case, your goods or services) and the end user. In other words, when someone clicks a link in a blog post or goes to a website and makes a purchase, the business associated with that website (or blog) is the intermediary.
To take advantage of this, incorporate as many intermediate steps as you can between yourself and your customers. This could mean using platforms like Google My Business to build a digital presence or creating and using high-quality landing pages (for product sales) to get more people to purchase your products.
Make The Most Of The Digital World
Although the world of digital marketing is a bit more complicated than just promoting products online, it’s still very much a part of everyday life. When you’re advertising on social media or using Google Ads, you’re really engaging with potential customers in a digital world that is always accessible. This is key for businesses that want to gain market share or just need to raise brand awareness.
There are hundreds of thousands of websites and businesses that compete for your attention every day. To make your marketing stand out, try and find a way to be unique. Do something different than what others are doing and make your marketing message relevant to your target audience. If you can pull this off successfully, you’ll be able to stand out above the crowd.
Grow Your Twitter Following
If you’re looking to grow your Twitter following, there are a few ways to do it. One way is to simply follow the advice in this tweet by Marissa Mayer (@marissamasers). The tweet advises businesses to “just do it,” referring to creating content consistently.
One way that content can be unique is by using a specific hashtag on social media when sharing content from your industry. Doing this can help you find related content when someone uses this hashtag in their tweet, Instagram post, or other content type.
When it comes to digital marketing, videos are a popular and effective way to engage with potential customers. There are a few different types of videos you can make, so don’t be afraid to experiment to find the right video for your specific needs.
The first type of video involves you explaining what your business is about and the value that your product or service provides. For example, if you’re an accountant and you’ve created a video explaining how to properly use QuickBooks, you’re explaining the value you provide to consumers who are interested in accounting.
The second type of video is used to showcase your products. This could involve showing individual items or items in your store that people can purchase. You’ll want to use short videos to keep your audience interested and engaged.
The third type of video involves showing behind-the-scenes aspects of your business. If you’re trying to build a customer base, showing the world how your product is made or why you believe your product is special can raise brand awareness and gain trust from potential customers. This type of video can be quite powerful if done right.
If you’ve got a pretty strong social media presence already, you can use it to gain more exposure and grow your customer base by guest blogging for other websites. In other words, you’ll post articles to other sites on behalf of your business, with the hope that these posts will earn you some extra traffic and maybe even some new customers.
When you post, make sure that you provide value to the reader and that your blog posts are of good quality. To stand out above the competition, make sure that the posts are worth reading and that you’ve done your research to give good, solid information. Remember: the goal is to gain credibility with your target audience, so make sure that your posts are of high quality and that you’ve put in the effort to make sure that the information is correct.
If you’ve got a LinkedIn account, you can use this to gain more exposure by connecting with other professionals in your industry. When someone sees your profile on LinkedIn, they’ll be able to get a sense of who you are and what you do. If you want to be seen as a thought leader in your industry, you can start by simply connecting with other professionals.
Once you’ve connected with someone on LinkedIn, you can invite them to join your network. Doing this will allow you to send a special offer or product to people that you’ve connected with on LinkedIn (as long as you’ve got a relevant connection).
Inviting people to join your network on LinkedIn isn’t simple, so make sure that you prepare for the task ahead of time.
Get A Free Blog
If you’re looking to build a business blog with the hopes of generating some online income, you can use a free blog platform like WordPress to create one. Just remember: content is king when it comes to attracting leads and turning them into customers, so make sure that you create content often and that the content is of good quality. You can also look into the various affiliate programs that are available to business owners to see if they can help you earn a few extra bucks from your blog.
Use Video Hosting To Its Full Potential
Video hosting sites like YouTube allow you to upload and share videos with the world. If you’ve got a strong social media presence, you can use this to your advantage by hosting videos there and encouraging your followers to visit your YouTube channel.
The best part of video hosting is that you don’t need to do much to get started. To get started, create a channel (like the one pictured above) and add a background music track. Then, whenever you’ve got an interesting story or fact to share, upload a video and share it on social media.
Use Email Marketing
If you’ve got a business email list, you can use it to send out email marketing campaigns on behalf of your business. When you send out a campaign, you’ll want to choose a relevant template based on your target audience and content type (like the one pictured above).
Depending on the size of your email list, you can choose to send out frequent emails or one-time emails. The important thing to keep in mind is that you’re not doing email marketing for fun – you’re doing it to generate sales and leads.
To get started, simply click on the “Mailchimp” link above to get a free account and then follow the instructions to get started with email marketing.
The world of digital marketing is constantly changing, and with new changes comes new jargon. However, even if you don’t have the professional title of “digital marketer,” you still need to know how to operate in this space simply to remain afloat in today’s competitive world.
When you’re getting started, it can be difficult to know where to lay down the foundations of your business. However, by taking the time to learn the basics, you stand a chance of surviving in an ever-changing world of digital marketing.