The world of digital marketing is constantly expanding, and so is the list of specialties associated with it. However, some professions are more in demand than others, and a career in digital marketing can be rather competitive. To make the process easier for you, we have compiled a list of the most in-demand digital marketing specialties, the jobs they can lead to, and the educational requirements for each specialty. This way, you can choose the right career path for you and start impressing potential employers with your skillset almost immediately.
Account Management
With the explosion of digital marketing platforms in the last few years, many businesses are finding it easier to work with professionals to manage their online presences. Businesses are needing people to help them navigate the complexities of online marketing, plan social media campaigns, analyze traffic, and track the success of their marketing strategies. While there is no set educational requirement for this position, a degree in business administration, marketing, or a similar field is highly preferred.
A marketing specialist with expertise in account management can take on various roles within a digital marketing agency, such as project manager, content strategist, and business analyst. Potential employers for this position will be large organizations that need someone to help them navigate their ever-growing digital presence. Account management will typically require a lot of knowledge about marketing, communications, and business, and an ability to multitask, handle multiple projects, and meet deadlines. A degree in business administration, marketing, or a similar field is highly preferred for this position.
Content Strategy
As the name suggests, content strategy combines the fields of marketing and communications and sets out the strategy behind creating and distributing content (mostly text, but can include films, infographics, and podcasts) to target audiences on digital platforms such as websites, blogs, social media, and email marketing.
Marketers are using content strategy to find the right language and tone of voice to fit their target audience, create brand awareness, and drive sales. In addition to content creation, a content strategist typically works with senior marketing managers to devise content plans, and takes the reins in executing them. Content strategists are responsible for creating compelling content that will attract, interest, and motivate target audiences, as well as ensuring that this content is consistently presented across platforms. They also work closely with digital marketers to ensure that the right content reaches the right audience at the right time. A bachelor’s degree in marketing, communications, or a similar subject is required for this position.
Web Analytics
Web analytics is the practice of gathering and analyzing data about website visitors, their activity, and other digital marketing efforts to improve performance.
Web analysts collect data from various sources, such as website traffic, social media, and email marketing, and use it to track website performance, define marketing goals and strategies, and determine the effectiveness of marketing efforts. In addition to a knowledge of data collection and analysis tools, a web analyst must understand how to apply advanced analytics to solve business problems, and understand the role of data in decision-making. A bachelor’s degree in business administration, marketing, or a similar field is required for this position.
Social Media
You wouldn’t believe how much the world of social media has expanded in the last decade. Where once marketing departments were managing traditional forms of advertising such as billboards and magazine spreads, social media has shifted the balance of power to consumers. While traditional forms of advertising still exist, social media allows consumers to express themselves, discover new products and services, and influence the buying decisions of others.
There are countless specialties within the world of social media, from creating and launching a new Twitter account to managing digital advertising on Facebook or Instagram. To make the process easier for you, we have compiled a list of the most in-demand social media specialties and the jobs they can lead to. The field is constantly expanding, so be sure to keep up with the latest trends and specialties to secure your place in the job market. When it comes to social media, experience is highly prized, but a degree may also be required depending on the position you are applying for.
In light of the rapidly expanding field, it is essential that you develop your skills now. Building a portfolio of work and gaining some real-world experience will put you in a better position to enter the job market.
Advertising & Promotion
Traditional advertising, such as magazine spreads and billboards, have been around for centuries. However, the field of advertising and promotion has changed substantially in the last few decades, as traditional forms of advertising have given way to online and mobile marketing. Regardless of whether you choose to specialize in digital or traditional forms of advertising, a marketing-related bachelor’s degree or a relevant work experience can put you in an advantageous position in the job market.
The world of advertising and promotion revolves around coming up with creative campaigns and executing them. To make the process easier for you, we have compiled a list of the most in-demand advertising and promotion specialties and the jobs they can lead to. We have also included a list of the most sought-after advertising and promotion degrees, so you can choose the right training for your specific job hunting needs. Finally, be sure to check out the latest trends and specialties within the industry so you can secure your place in the job market. When it comes to finding employment in this field, having a creative mind and exceptional skills will be more valuable than an educational qualification.
The marketing specialist job market is constantly changing, with new specialties emerging constantly. With so much information and digital marketing becoming more specialized, it is essential that you have the skills to be able to choose the right career path for you. By choosing one of the specialties listed above, you can be sure that you will be able to find employment, develop your skills, and be able to further your education if you so desire. If you are looking for an in-demand career that allows you to develop your skills rapidly and gain experience, consider a specialty in digital marketing. It may be the right choice for you, and with the world of opportunities that it provides, it might be the choice that you make for your entire career.