Bonafide Marketing Genius

Online Digital Marketing Manager Course – Australia

Is becoming a digital marketing manager in Australia just a dream? Do you have what it takes to make it big in the industry? Beating the chaff of applicants and rising tuition costs, the following course will open up the gates to an exciting new world of opportunity. With this in mind, let’s have a look at what you’ll need to succeed as an online digital marketing manager in Australia.

Marketing Specialist

According to Merriam-Webster, a specialist is “a person skilled or educated in a particular field, esp. one who has had extensive training or experience in the field.” In marketing, a specialist usually has a deep understanding of marketing analytics and measurement, SEO, content strategy, PR, social media, and more. A specialist will also take the time to learn about your industry and the competitive landscape, identifying key performance indicators (KPIs) and making insightful observations.

If you’re looking to make the move to Australia and are considering marketing as a career, consider studying at a reputable institution to gain the skills you need. With a graduate diploma in marketing, you’ll be able to enter the workforce and begin your adventure into the exciting world of digital marketing.

Management Skills

To work in a senior management role, you’ll need to possess the following managerial skills:

  • leadership
  • accountability
  • motivation
  • time management
  • stress management
  • project management
  • teamworking
  • business acumen
  • strategic thinking

Computer Skills

In addition to having the above managerial skills, you’ll need to possess the following computer skills:

  • Microsoft Excel
  • Microsoft Word
  • Google Sheets
  • Sage 50 Accounts
  • Sage 50 Marketing
  • Sage 50 Demand Geni
  • Tableau Public
  • TikTok Analytics
  • Drupal
  • Big Query
  • Cloud SQL
  • Data Visualization

Analytics Skills

Having studied marketing analytics and measurement, you’ll be able to enter the workforce and begin your adventure into the exciting world of digital marketing. To succeed as an online digital marketing manager in Australia, you’ll need to possess the following analytics skills:

  • Google Analytics
  • Quantcast
  • Facebook Marketing Analytics
  • Klint
  • Pardot
  • HubSpot Analytics
  • Bizo Analytics
  • SAP Marketing Analytics
  • XML/CSV exports
  • R programming
  • Tag Cloud
  • KPIs
  • A/B testing
  • Multivariate testing
  • Content Hierarchy
  • ROI
  • Heat Maps
  • Funnel Analysis
  • Inbound Marketing
  • Google Ads

Reporting Skills

Every marketer has a different approach towards reporting, but at a minimum, you’ll need to be able to produce meaningful reports that will be of use to your line managers and others who provide oversight for the work you do. Some of the things you’ll need to be able to produce include:

  • Executive summaries
  • Marketing plans
  • Sales reports
  • Operations reports
  • Profitability reports
  • Material Safety Reports
  • Rough draft of the annual report
  • Annual report
  • Quarterly report

Besides being skilled in terms of your education and previous work experience, you’ll also need to be skilled in terms of your familiarity with technology. This includes being able to utilize the following applications:

  • Word
  • Excel
  • Sage 50
  • TikTok
  • Quartz Composer
  • Sage 50 Accounts
  • Sage 50 Marketing
  • Sage 50 Demand Geni
  • Tableau Public
  • Drupal
  • Big Query
  • Data Visualization

So, now that you’re equipped with the skills needed to enter the workforce and begin your adventure into the exciting world of digital marketing, it’s time to put your skills to the test.