There are several big reasons why you may want to incorporate digital marketing into your company’s marketing strategy. First, online marketing provides you with the opportunity to target the right audience at any point in time. Second, the cost of acquiring a new customer via digital marketing is typically less than that of traditional marketing. And finally, the amount of information you can gain from digital marketing is significantly more than traditional methods.
It would be beneficial for your company to have a digital marketing logo to represent your efforts. In this article, we will discuss five online digital marketing logos that deserve your attention.
Houwster is a multinational corporation that provides marketing services to businesses worldwide. Their tagline is “Transforming Marketing Through Data And Technology”, which really sums up their approach to digital marketing. As an online marketer myself, I can tell you that making data accessible and useful to marketers is a mission that they wholeheartedly support.
To learn more, check out their blog and social media accounts for news and updates. And let’s not forget about their [websterfire.com](http://websterfire.com) website either.
If you’re reading this, I assume you’re already familiar with HubSpot, a popular marketing automation tool. HubSpot’s tagline is “Converting marketing emails into leads and customers”. As a HubSpot user, you’ll know that they provide a variety of marketing templates and integrations with other tools and platforms. Because of their popularity and integrations, HubSpot serves as a great example of a digital marketing logo that has gone mainstream.
Marketo is a marketing automation platform that helps businesses across industries engage with their audience via email, social media, and webinars.
For a long time, Marketo was the go-to platform for getting started with marketing automation. Back in 2012, Marketo had over 200,000 monthly active users and had [raised $30 million in funding](https://marketo.com/company). Marketo is also one of the newer companies on this list, having been founded in 2008, which is a testament to just how popular they’ve become.
To learn more, check out their website, read case studies, and look at their [marketo.com](http://marketo.com) blog for news and updates.
Outbrain is a content recommendation platform that helps businesses grow by suggesting relevant content to users based on their interests.
If you’re unfamiliar, content recommendation means suggesting information that might be of interest to the person reading or listening to your content. For example, if you’re writing a blog post about hiking, a content recommendation platform will suggest other outdoor-related content to you.
Outbrain was initially designed for users in the news sector, but they’ve since expanded to serve other industries as well. With over 20 million monthly active users, Outbrain is one of the more established companies on this list. However, even newer entrants like [Radicati](https://radicati.com) and [ContentMatrix](https://www.contentmatrix.com) have managed to garner a lot of attention as of late.
Eloqua is another marketing automation platform that allows businesses to engage with customers via email, social media, and webinars. Like Marketo, Eloqua also provides a variety of marketing templates and integrations so you can choose an email marketing template that will integrate seamlessly with your existing social media platforms.
Before we wrap up, let’s take a minute to discuss each company’s approach to digital marketing and how they fit into today’s marketing landscape. We’ll begin with Houwster, as their approach is pretty unique. Essentially, they want to make marketing data accessible and useful to marketers.
Next is Marketo, whose tagline is “converting marketing emails into leads and customers”. Marketo provides a popular, automated platform for marketing campaigns. They offer a variety of templates that can be used to create email campaigns, and their software is capable of doing the vast majority of the work for you. Finally, we have Outbrain, whose content recommendation engine suggests relevant content to users based on their interests.
As you can see, despite the fact that these platforms range from relatively old to fairly new, they all share a similar approach to digital marketing. Which leads me to believe that the future of online marketing is quite bright.