Online Digital Marketing Foundations Course – What You Need To Know To Start Learning Today

Many businesses have recognized the value of digital marketing and have begun investing in online marketing platforms like HubSpot, Marketo, and Pardot. The demand for digital marketing training is predicted to grow 37% year from 2020 to 2025.

If you’re looking to make marketing your profession, consider studying online digital marketing foundations. This is an area that combines digital marketing principles with practical skills. You’ll learn the fundamentals of marketing, measurement, and analytics while also diving into the tools and tech that brands are using today. By the end of the program, you’ll have the opportunity to work on real-life marketing projects with actual business clients. You won’t find a better marketing training program than this.

Why Study Online Digital Marketing?

If you’re looking to enter the field of digital marketing, you’ll likely want to study online digital marketing foundations. There are two primary reasons why. First, digital marketing is the future of marketing. Even Forbes predicts that by next year, 85% of marketers will have a digital marketing strategy. The key skills you’ll learn in this program are essential for modern marketing and you’ll be able to use them whether you end up in marketing or sales.

What Will You Learn In This Course?

This course will teach you the essential skills necessary to become a marketing professional. You’ll learn about marketing analytics, digital marketing strategy, online marketing, website design, content marketing, lead management, and conversion optimization. Once you complete this course, you’ll have the opportunity to work on real-life marketing projects with actual business clients.

The program is composed of 10 courses, with each course being around 5-6 weeks long. You can test out of any course and you won’t lose any credits. Students who take the course on a full-time basis save on average $20,000 over a 4-year degree, according to the college’s website. Start learning today and join this growing group of tomorrow’s marketers.

The Basics Of Online Marketing

If you’re new to marketing and unsure of what internet marketing is, this section of the guide will provide you with an overview. It will cover the basics of online marketing including key website design elements, growth tips, and much more.

Key Website Design Elements

Your website is a reflection of your brand and the quality of your work. When a customer lands on your website, you want them to feel confident that what they’re reading is of high quality and comes from a trusted source. To create a brand-centric website that will encourage customers to trust your word, use these proven tips.

Use Visual Content To Increase Engagement

A lot of times, customers will stay on a site much longer if the content is interesting and easy to understand. To engage your visitors and encourage them to stay, use the following techniques.

Keep It Simple

Even novice internet users know how overwhelming and complex the world of information online can seem. To keep your website simple yet engaging, keep the copy on your site short, sweet, and to the point.

Include Video Content

According to HubSpot Blogs, video content is growing 20% year from 2020 to 2025 and will eventually replace text-based content.

To incorporate video content into your site, you can either use an affiliate marketing tool like Vidyard to embed video content into your web pages, posts, or e-mails. You can also use a tool like Revver to create and distribute your own video content.

Use Case Studies

Customer case studies are quite possibly one of the most effective and powerful tools within the marketing arsenal. When you combine real-life examples with carefully planned strategy and analysis, you can prove to customers – and even potential partners – that you’ve got what it takes to deliver results.

To incorporate customer case studies into your site, you’ll want to use a tool like Case Study Solution to pull relevant case studies and create a cohesive case study for your site.

Grow Your Audience Using Social Media

If you’re looking to grow your website’s audience, you’ll want to focus on the right social media platforms. While it’s important to have a presence on all social media platforms, you’ll want to focus on the ones that make the most sense for your target audience. To find your target audience, explore your niche and look at the demographics, psychographics, and digital behavior of your ideal customer. Once you’ve got your target audience narrowed down, you can make a more informed decision on which social media platforms to use.

Blogging Is One Of The Most Effective Digital Marketing Techniques

Blogs can be very effective at driving traffic to your website and encouraging word of mouth marketing. What’s important is that you develop and maintain a good relationship with your blog audience by consistently providing them with value. You can also use the blog section of your website to publish case studies and testimonials from happy customers. In addition to encouraging word of mouth marketing, blogs can also be used to create content inspiration for other platforms.

The Benefits Of Blogging

Here are just a few of the benefits of blogging.

• Blogs provide a space for you to show off your creative side and establish your credibility
• Blogs can be used to establish your expertise in your field
• Blogs can be used to drive traffic to your website
• Blogs can be used to encourage word of mouth marketing
• Blogs can act as a platform to build your audience and connect with potential customers
• Blogs can be used to create content inspiration for other platforms
• Blogs can be used to establish your authority in your field

How To Create An Effective Blog

To create an effective blog, you’ll want to follow these simple steps.

Choose A Blogging Platform

There are a variety of blogging platforms available to entrepreneurs and marketers, including but not limited to, WordPress, SquareSpace, and Blogger. It’s important to understand the differences between the platforms before making a decision. Consider the following:

WordPress

Built by the creators of WordPress, this content management system (CMS) enables bloggers to create and manage digital content such as websites, blogs, and e-commerce stores seamlessly from one platform.

WordPress is a free, open-source content management system (CMS) that enables bloggers to create and manage digital content such as websites, blogs, and e-commerce stores seamlessly from one platform.

WordPress features a massive ecosystem of over 150,000 plugins that can be embedded into the system to create custom tools for bloggers and website owners. With over 22 million websites using WordPress, you’ll find a lot of useful tools to enhance your experiences as a blogger or website owner. If you’re looking for a free blogging platform, consider WordPress.

SquareSpace

SquareSpace is a free, ad-supported platform that provides entrepreneurs with a starting point for a professional-looking blog or website. What makes this platform unique is that it provides you with a ready-made, fully responsive blog design that you can simply plug into your site.

SquareSpace features a simple to use drag-and-drop interface that enables you to effortlessly build and manage your blog or website without needing any development or design expertise. What’s more is that you can create custom CSS layouts to match your brand’s identity. If you’re looking for a free hosting platform with a drag-and-drop interface, consider SquareSpace.

Blogger

Last but not least, we have Blogger. Similar to WordPress and SquareSpace, Blogger provides you with a starting point for a professional-looking blog or website. However, what makes Blogger unique is that it comes with a pre-designed layout, which makes creating a professional-looking blog or website a breeze.

With Blogger, you don’t need to worry about coding as much since the platform does all the work for you. You can simply copy and paste your content into the system, or can use the platform’s built-in editor to compose your articles. In addition, you can use the blog section of your website to publish case studies and testimonials from happy customers.