So you’re interested in becoming a digital marketer, are you? Awesome! There’s a whole world of possiblities waiting for you. While there are certainly stereotypes associated with this role, like the fact that you’ll mainly be working online (at least, at first) and that you’ll be marketing mainly to consumers, these stereotypes don’t represent reality. As the field of digital marketing evolves, so does the job description. Today, digital marketers must keep up with the latest trends while also maintaining a close connection to their clients so that they can understand their needs and the types of content they prefer to receive. Essentially, as a digital marketer, you’ll be doing a little bit of everything! And that’s a good thing, because it means you’re bound to find a role that suits you perfectly.
So how do you begin your digital marketing education? Believe it or not, there’s more than one way to skin the cat. While traditional colleges and universities may not offer digital marketing degrees, that doesn’t mean that there aren’t legitimate ways to acquire the skills you need to enter this exciting field. Thanks to the internet and a world of online universities, learning to market digitally has become much easier and more accessible. And what’s more, these days it’s quite common for companies to pay for your educational costs, so you shouldn’t have any financial worries if you decide to pursue a degree in this field.
Now, you might be wondering where you can get a digital marketing degree, and where you can’t. Believe it or not, not all universities are created equal, and some of them are better than others when it comes to providing quality education in digital marketing. Keep in mind there are no exact figures, but according to the International Data Corporation (IDC), a global market research company, the digital marketing job-market might be looking a little bit bleak in terms of job availability. But don’t let that trick you into thinking all the colleges and universities are equal when it comes to providing quality education. Some of them are really good, others are pretty bad. It all depends on what you’re looking for and what positions are available in your area. And remember, the internet provides a world of opportunity, so you can always choose to learn online if a traditional route isn’t available to you.
After you earn a digital marketing degree, you might find yourself at a crossroads. Depending on your major, curriculum, and potential employers, there are multiple career paths you can pursue with a background in digital marketing. Some of the most common and most in-demand career paths are as follows:
- E-commerce Marketing Manager
- Content Marketing Manager
- Inbound Marketing Strategist
- Digital Marketing Manager
Each of these job titles may not sound very glamorous, but, as we’ve established, digital marketing isn’t your typical 9-to-5. You’ll be doing a lot more than just marketing online. Your responsibilities will vary from project to project, but in general you’ll be working hard to build and maintain relationships with customers through various digital platforms.
As you might imagine, the above-listed job titles don’t appear on a traditional resume. Instead, you’ll likely find yourself using a marketing automation tool, such as HubSpot or Marketo, to create a professional-looking marketing file that highlights your key accomplishments, details your experiences, and includes any additional information that might be of interest to potential employers.
Why Is Digital Marketing Viable?
With each new generation that evolves online, the digital marketing industry is continually adapting to new ways of doing business. Thanks to platforms like Facebook and Instagram, as well as the invention of search engines, websites, and email marketing, the landscape of digital marketing has changed significantly over the last 20 years. And, as I’ve established, the job market doesn’t appear to be kind to traditional marketers who don’t have a firm grasp of digital marketing concepts.
So, as you can see, there’s a lot of variation when it comes to the types of roles available in the field of digital marketing. What’s more, the job descriptions change as the industry evolves. For example, while the title of digital marketer might still exist, the way you actually go about your job responsibilities and the content you create might be quite different than what your professor ever taught you in college. But don’t worry — with a little bit of research and a whole lot of trial and error, you’ll be able to find a role that suits you perfectly and starts you off on the right foot.