If you’re looking for a career in digital marketing, there’s plenty of choice available to you. While it is true that you may need to have some previous experience in order to get a job in this field, with the right training, you’ll be able to start a successful career. There are a range of courses available online that can help you get started, and even better, they are all completely free! Here are some of the best courses for beginners.
Introduction to Digital Marketing
This course, offered by the 360 Market Reach, is a great place to start if you’re looking to build a career in digital marketing. This 12-week online marketing course will teach you the ins and outs of marketing in today’s digital world. You’ll learn how to create digital marketing campaigns using tools such as HubSpot and Canva, and you’ll gain the skills to be able to build and design websites. Along with building a strong digital footprint, you’ll learn about SEO (search engine optimization) and paid digital marketing campaigns.
How to Design a Business Website
If you’re looking for a career in web development, designing a business website could be a great choice. Building a business website not only takes technical ability, but also the ability to understand what the client wants and needs. This free course, offered by the digital marketing training company HubSpot, will teach you all you need to know about designing a business website. You’ll start by defining the purpose of your website and then move on to identify your audience, before setting about designing the site.
Search Engine Optimization (SEO)
If you’ve ever bought a product or service online, whether it’s a laptop, holiday gift, or digital marketing course, you’ll know that your browsing experience is key to your purchase decision. What you see when you browse a website is often referred to as ‘online brand voice’ or ‘online marketing language’, and it’s completely up to the business owner or webmaster to decide what that voice should be like. This is something that SEO, or search engine optimization, is used for. SEO improves a website’s organic (non-paid) search results by optimizing the content and design of a website. There are various ‘SEO tactics’ that can be used to optimize a website, such as keyword insertion, backlinking, and site structure. However, one of the simplest and most effective SEO tactics is to ensure that the content of your website is relevant, accurate, and useful.
Marketing Charts & Graphs for Decision-makers
If you’re a data-driven person, you may want to consider a career in marketing analytics. To do this, you’ll need to gain a good understanding of marketing theory as it relates to data analysis. This data-driven approach is also used in sales and operations, so you’ll need to be comfortable working with numbers. Knowing how to read charts and graphs will also be essential in your role as a marketer. To develop a strong understanding of marketing theory related to data analysis, you can take this free Marketing Analytics course. This 12-week course will teach you how to analyze digital marketing data, and how to interpret marketing graphs and charts. You’ll even learn how to build your own marketing dashboard, as well as working on real-world projects along the way.
Pricing & Attribution Models for Retailers
If you love nothing more than crunching numbers and analyzing sales data, you may want to consider a career in retail. To do this, you’ll need to have an in-depth understanding of marketing theory and the role of pricing in a retail environment. This free course, offered by the digital marketing training company HubSpot, will teach you all you need to know about retail marketing and how to set prices for your products. Along with learning about pricing, you’ll also learn about customer loyalty programs and how to offer promotions to draw in more customers. You’ll complete a retail project using the Shopify eCommerce platform, and by the end of the course, you’ll have created a retail business that you can take forward into the real world.
Digital Marketing Specialties Are Endless
As previously mentioned, there are many different roles that a digital marketer can take on. Not only do you need to be able to design websites, but you may also be required to manage marketing campaigns, analyze traffic and conversion data, and produce marketing reports. One of the great things about being a digital marketer is that you can specialise in a range of different areas, and gain in-demand skills in each one. If you’re looking for a career that offers plenty of variety and allows you to progress quickly, digital marketing is a great choice. As previously mentioned, you may not need previous experience to get started. However, you will need to put in the time and effort in order to gain in-demand skills and build up your network of contacts.
In conclusion, if you’re looking for a career in digital marketing, there are a variety of different pathways that you can take. Be sure to research the different specialties, and consider what you want from your career. As mentioned, just about any previous experience will suffice when beginning your career. With the right training, dedication, and contacts, you’ll be able to build a successful career.