You’ve probably heard of SEO (search engine optimization), which is all about getting your website to show up on the first page of search results for keywords that are relevant to your site. Well, SEO is just one part of digital marketing, which accounts for all the content you’ll see on social media platforms like YouTube or Facebook as well as all the ads you’ll see across the web. In this article, we’ll give you an overview of the various online courses available to help you get started in digital marketing, with a particular focus on SEO.
Digital Marketing Specialties
One of the things that makes SEO specialties so valuable is that you don’t necessarily need to have the in-house skills to perform the tasks yourself. You just need to have an understanding of what to look for and how to apply it. Of course, you can become a real expert at SEO by taking the time to educate yourself and by practicing regularly, but for someone who’s never tried it, the investment in specialized training might not be worth it. Instead, they can get a fully equipped team of experts to take care of their SEO for them.
SEMrush Vs. Ahrefs
SEMrush and Ahrefs are two of the most popular online SEO tools that can help you track the performance of your website and determine the effectiveness of your SEO strategy. If you’ve used Google Analytics before, then you’ve probably already heard of SEMrush, which is also integrated with Google Analytics.
As the name suggests, SEMrush focuses solely on SEO and provides you with a bird’s eye view of your entire SEO strategy. Whether you’re an expert SEO or just getting started, SEMrush can help you find your weaknesses and then highlight the steps you can take to improve your SEO performance.
Ahrefs focuses more on the technical aspects of SEO. While SEMrush provides you with a bird’s eye view of your overall SEO strategy, Ahrefs goes a step further by giving you a deeper insight into how the algorithms of search engines work. For instance, if you’re wondering what keywords to use for your titles and meta descriptions or how to optimize for video, then Ahrefs can help you find the answer.
As we mentioned above, SEO is a complex and ever-changing field, which makes it difficult to fully grasp the knowledge necessary to quickly become an expert in the field. While it’s not impossible, mastering SEO requires a lot of initial investment and continuous education, which is why many businesses opt to hire a full-time in-house SEO specialist.
That being said, if you’re looking to get started in the field and don’t have the time or money for an in-house team, then you have multiple options available to you. One of the best places to start is with free informational classes, such as those offered by Search Engine Strategies, where you can learn the basics of SEO from professional instructors who are also experts in the field.
If you’re looking to become a digital marketer or SEO specialist, then one of the most helpful things you can do is to get certified. There are multiple certifications you can get, but the two most popular ones are the Google Digital Marketing Certificate and the Digital Marketing Specialty Certificate from the American Association of Advertising Agencies (4A’s).
Getting certified will not only get you access to exclusive training courses but will also get you noticed by employers and help you build a resume that’s worth showing off.
Why Should You Specialize In SEO?
If you’re looking to get into SEO, then you should opt for a specialization, as opposed to a general course. In order to optimize your SEO strategy, you’ll need to understand how search engines work and what factors influence the rankings of websites. If you’re not sure where to start, then you can always find an SEO guide that will help you understand the basics of SEO.
SEO is one of the most in-demand specialties, especially now that the pandemic has prevented so many people from being able to engage with customers over social media. As customers become more digitally reliant and search engines implement stricter guidelines to make sure the content they serve is of the highest quality, the demand for SEO professionals will continue to rise.