If you’re looking to train for a new job or change careers, you’ve probably considered undertaking an Online Digital Marketing Course. Perhaps you’ve even heard of or taken an interest in digital marketing and know that it’s a hot topic right now, or perhaps your interest was piqued by a job advert that specifically listed digital marketing as one of the preferred skills. Regardless of what got you interested in online digital marketing, it’s a fantastic opportunity to learn the ropes from the ground up.
While it can be reasonably affordable to study online, you should be aware that these are professional qualification courses and accordingly, you’ll need to prepare for a series of rigorous assessments and exams. Most importantly, you have to be prepared to commit the time required to learn the theory and put the knowledge into practice. Depending on how fast you learn, the cost per hour of an online education can range from £25 to £35.
Whether you’re a complete beginner or you’re looking to further your knowledge, here’s a rundown of what you’ll need to know before enrolling on an Online Digital Marketing course.
You’ll need to have a general knowledge of economics if you want to succeed in the field of digital marketing. If you’re new to the field, then you might want to consider taking a non-degree course in digital marketing. For example, the Certificate IV in Digital Marketing from Australian National University will not only give you the theoretical knowledge required but will also put it into practice by teaching you the various digital marketing strategies and tools.
Digital marketing is as much about marketing and sales as it is about the actual theory behind digital marketing. While it’s a fantastic opportunity to learn the basics of marketing and sales, you’ll also need to be able to break down complex theories into simple concepts that you can relate to and employ in everyday life. If you’re serious about becoming a digital marketer, then it might be worth looking into an Associate of Applied Science degree in Digital Marketing. This will not only teach you the theory behind digital marketing but will also give you the opportunity to put what you learn into practice by marketing a range of products from small businesses and startups through to large companies.
Depending on your career goals, you’ll need to choose between pursuing a career in marketing or sales. If you have a general interest in marketing, then an Online Digital Marketing Certificate will introduce you to the theory and tools of marketing without placing too much emphasis on one career path over another. The key thing to consider is that no matter which route you choose, you’ll need to be able to research and interpret data, identify trends and patterns, and engage with potential customers through various channels (such as social media and website).
While marketing and social media are constantly evolving, the fundamentals of marketing remain the same. For example, to succeed in digital marketing, you’ll need to get to grips with marketing analytics, search engine optimization (SEO), and content marketing.
Search engine optimization (SEO) is all about getting a good ranking on search engine results pages (SERPs) for a series of keywords or phrases. When someone searches for your product or service, your website will typically show up on the SERPs, and it’s up to you to ensure that your website shows up in the best possible position based on the keywords or phrases used by the person searching.
You can use tools like Google Analytics to track the keywords and phrases that are driving traffic to your site. From there, you can use this information to tweak your content, on-site optimization, and even your affiliate marketing strategy to ensure that you’re ranking as high as possible for the right keywords and phrases. In short, with SEO, you can give your website the best possible shot at attracting a potential customer who is searching for your product or service.
Generating and curating content for your website is an essential part of digital marketing. While it can be relatively easy to grab content from elsewhere and use it on your website or social media platforms, you’ll want to work on creating original content that is both engaging and helpful to your target audience. Creating and curating content takes research, judgment, and a lot of time. It’s a useful skill to have, and regardless of whether you end up marketing a product or service, news, lifestyle, or food blog, you’ll need to be able to create content that is both interesting and effective.
If you’re looking for a head start, you can apply for our Certificate IV in Digital Marketing and start learning now! With over 30 hours of content delivered over 10 weeks, you’ll have the opportunity to develop key skills, gather feedback, and interact with other students.
If you want to learn more about the qualifications and requirements for an Online Digital Marketing Course, then visit this page on the Australian National University’s website. You can also find out more about the courses available at other universities and how to apply for admission. If you’re just getting started, then consider looking at the beginner’s guide to Online Marketing Successful in Digital Marketing is a great place to start, and with qualifications like these, your future looks very bright indeed!