Every marketer is a creative marketer at heart, dreaming up innovative strategies to engage customers. In today’s world, however, the lines are blurred between digital marketing and traditional marketing. So what does that mean for you? More importantly, what do you need to know? Let’s explore.

Evolution Of Digital Marketing

In the early 2000s, digital marketing was largely considered a spin-off of website management. Back then, web developers often got stuck doing marketing and sales for their clients, so they turned to digital tools to help their clients better understand what was going on with their online presence.

This is what led to the initial emergence of digital marketing as a standalone discipline. But, over the past decade, SEO, analytics and social media have emerged as the key pillars of digital marketing. Today, a successful digital marketer is expected to have in-depth knowledge of SEO, analytics, social media and their respective platforms. Furthermore, a digital marketer’s toolkit should include PPC, email marketing, content creation and strategic planning.

How To Become An Online Marketing Consultant

In today’s world, there are numerous opportunities for you to become an online marketing consultant. You can start by taking online courses that will teach you the ins and outs of marketing analytics and social media. But you might not want to stop there. There are numerous opportunities available both in-house and ex-house, in agencies and in-house. So, if you’re looking for a steady job, you might want to consider a full-time position with a digital marketing agency. Alternatively, you could always become a freelancer and build your own clientele.

The Evolution Of Marketing In 2022

You might be wondering what the future of marketing looks like. Well, let me tell you. In 2022, marketers will embrace new technologies and modes of engagement, blurring the lines between analogue and digital. The more innovative a marketer is, the more successful they will be in the future.

Thanks to the rise of virtual reality and augmented reality, as well as the steady stream of connected devices, marketers will be able to reach their audiences wherever they are, whenever they want and however they want. This presents a huge opportunity to develop innovative forms of marketing.

Salary

The average salary for a digital marketer is around $64,000 per year, according to Payscale.com. So, if you’re looking to enter the field and are considering a graduate program, make sure to budget plenty of money for your tuition fees and living expenses. Furthermore, once you graduate, you’ll likely find that your earning potential is much higher than your undergraduate tuition would suggest. So, if you’re looking to enter the field and are wondering how much you can expect to earn, it’s best to consider the opportunity cost. For example, if you had decided to pursue a career in law instead of marketing, you’d have had to spend four more years in school and would have had to make a much bigger investment in your career. However, starting your own business or taking on a side project, might not always be an option. So, before you decide that the average salary is not worth it, think about what you’ll need to do to be able to live the life you want to live.

Working Conditions

If you’re interested in entering the field and are considering a graduate program, make sure to take into consideration the working conditions. While many agencies have started to embrace a more agile approach to working, traditional office working environments might not be for everyone. Consider freelancing or taking on a part-time job, if you’re looking for flexibility. Otherwise, you might find that the lack of structure might be a blessing in disguise. Many successful freelancers manage their schedules around the creative process, rather than the clock.

Where Do I Start?

So you want to become a digital marketer? Where do you start? There are numerous ways to get started, but you’ll need to make sure that you pick the right one. If you’re looking for a steady job, it’s best to consider the following: