The Complete Online Digital Marketing Certificate Program – 2-Year Course on Udemy

Hi,

This is John, and I’m excited to have you on board for the first of two courses on the subject of digital marketing. You’ll learn everything from the basics of marketing to how to launch a successful website. Along the way you’ll discover essential marketing tools that you can use to build a business that allows you to generate income and live your best life.

Before we begin, I’d like to introduce you to my mentor, Mike Butcher. As you’ll discover through this course, he’s been instrumental in my success as a digital marketer, and I think he can help you to develop your own strategy for online marketing success.

Why Learn Digital Marketing?

In 2018 digital marketing was the top-level job category in the United States with almost 600,000 professionals working in the field. That’s incredible! If you’re looking for a career change or just want to develop the skills to work in digital marketing, this is the perfect certificate program for you.

A digital marketer typically manages a variety of online marketing projects including building websites, optimizing content for specific platforms and channels, and managing ads on retargeting websites.

If you’re just getting started in this exciting career field, it’s a good idea to take a closer look at the requirements for a job in digital marketing. To begin with, you’ll need a bachelor’s degree in marketing. You can also gain experience with a specialty certification or postgraduate certificate program in digital marketing from a reputable institution. This way, you can prove to potential employers that you’re a skilled professional.

Key Facts About Digital Marketing

If you’re just getting started in this exciting career field, take a few minutes to learn some key facts about digital marketing that you should know.

  • There are over 600,000 professional digital marketers in the U.S
  • The median annual wage for a digital marketer is over $74,000
  • The demand for digital marketers is expected to grow 29% year from 2020 to 2025
  • The most in-demand occupations in 2025 will have a large focus on marketing technology
  • In 2022 over 1.5 million high school and undergraduate students are expected to apply for jobs in marketing and communications

Marketing Is A Vibrant Sector

Let’s take a quick trip back in time to 2019. The year was a bit of a boom for the marketing sector as whole, and the demand for marketers clearly showed in the employment numbers. According to the Bureau of Labor Statistics, over 530,000 marketing and communications jobs were added in 2019, a gain of 17% over the past 10 years. This is great news for anyone looking to enter the field.

If you decide that you’d like to pursue a career in digital marketing, you’ll find plenty of opportunities. One of the top destinations for job seekers in 2020 is Search Engine Land, a news site that covers all aspects of search engine optimization (SEO). They report that over 100,000 people from around the world apply for their jobs every month. This is just one example of the many high-demand markets in digital marketing.

Marketing Is A Vibrant Sector

Let’s take a quick trip back in time to 2019. The year was a bit of a boom for the marketing sector as whole, and the demand for marketers clearly showed in the employment numbers. According to the Bureau of Labor Statistics, over 530,000 marketing and communications jobs were added in 2019, a gain of 17% over the past 10 years. This is great news for anyone looking to enter the field.

If you decide that you’d like to pursue a career in digital marketing, you’ll find plenty of opportunities. One of the top destinations for job seekers in 2020 is Search Engine Land, a news site that covers all aspects of search engine optimization (SEO). They report that over 100,000 people from around the world apply for their jobs every month. This is just one example of the many high-demand markets in digital marketing.

The Role Of SEO

SEO is a hot topic these days. Search Engine Land states that SEO will be one of the biggest occupations in the field in the coming years. Why? Online marketing and SEO are intertwined, so it’s not easy to separate the two. Search Engine Land further reports that 92% of businesses claim to use SEO as a marketing tool, but only 42% actually understand how it works.

The good news is that you can develop the skills you need to become a highly efficient SEO marketer with only a short course like this one from udemy. Once you complete the course, you’ll be able to start your career with a reputable SEO company, building sustainable, long-term marketing strategies that will allow you to grow and prosper in a career in digital marketing.

Marketing Is A Vibrant Sector

Let’s take a quick trip back in time to 2019. The year was a bit of a boom for the marketing sector as whole, and the demand for marketers clearly showed in the employment numbers. According to the Bureau of Labor Statistics, over 530,000 marketing and communications jobs were added in 2019, a gain of 17% over the past 10 years. This is great news for anyone looking to enter the field.

If you decide that you’d like to pursue a career in digital marketing, you’ll find plenty of opportunities. One of the top destinations for job seekers in 2020 is Search Engine Land, a news site that covers all aspects of search engine optimization (SEO). They report that over 100,000 people from around the world apply for their jobs every month. This is just one example of the many high-demand markets in digital marketing.