Online Digital Marketing Systems: Choosing the Right One for You

For small businesses that don’t have the resources to allocate to a full-time in-house marketing team, outsourcing digital marketing is a viable option. As the name suggests, digital marketing encompasses all of the online activities that a business needs to undertake in order to attract and retain customers online. This includes everything from SEO to social media marketing, content development to website build, and so much more.

It’s important to understand the differences between the various types of online marketing systems so that you can choose the one that best suits your needs. Let’s take a quick look at some of the most popular options — SEO, social media, and content management systems — and the advantages and disadvantages of each.

Search Engine Optimization (SEO)

SEO has been around for long enough to know that it is constantly evolving to keep up with the latest algorithms and practices that Google updates and introduces regularly. The good news is that SEO is a fairly easy process to learn and apply, so even a small business can benefit from it. When done right, SEO can drive traffic to your site and help increase sales. There are four main components to an effective SEO strategy — On-page SEO, Off-page SEO, Link building, and User engagement.

On-page SEO involves making changes to the website itself to make it more user-friendly and accessible. This includes things like ensuring that the site is mobile-friendly and has a good navigation structure. Off-page SEO refers to the activities that take place outside of your website, such as social media and content creation. Link building involves forming and maintaining healthy, organic links to your site pages from other high-quality sites. User engagement involves engaging with your audience through — blogs, social media, and email marketing campaigns. Effective SEO depends on creating content that is valuable and relevant to your target audience, and ensuring that you spread that content as widely as possible.

Social Media Marketing (SMM)

SMM is all the various activities that brands and businesses undertake on social media platforms to attract and retain customers. These activities include things like creating and curating content, engaging with followers, and promoting products. There are four distinct parts to an effective SMM strategy — Content marketing, Social media listening, Relationship marketing, and Measurement and analysis.

Content marketing refers to the content that you find, curate, and distribute on social media. This could include things like website articles, photos, videos, live chats, etc.

Social media listening involves monitoring various social platforms to gain insight into the types of content that your target audience enjoys sharing and consuming the most. This is important because it will help you find the right content to distribute on social media. If you want your content to be shared frequently on social media, you need to make sure that it appeals to the audience on that platform.

Relationship marketing involves understanding the interests of your target audience, and connecting with them on a personal level to encourage them to take action. A good relationship manager will analyze the demographics, psychographics, interests, and activities of current and potential customers, and use that information to drive marketing approaches that will resonate with them. This could include things like targeted ads, discounts, and so much more.

Measurement and analysis is all the processes and methods that you use to track the results of your marketing campaigns. This could include things like analyzing traffic, performing A/B testing, and more.

Content Management System (CMS)

A content management system is a tool that allows website owners to upload and modify content (text, images, videos, and so on) without needing technical skills. The most popular CMSes include WordPress, Drupal, and Joomla!.

It’s important to note that not all content management systems are the same. Some offer more functionalities than others, and some are specifically designed for blogging while others are better for managing a news website. Even more importantly, not all content management systems are created equal. Some are simply templates that you can customize with limited functionalities, and some offer a lot more. Ultimately, you won’t know how much functionality and features you need until you try them out.

What to Look Forward to

Now that you have an idea of the main players in the online digital marketing space, it’s time to look forward and plan. What do you see as the main benefits of each system?

SEO stands for search engine optimization, which, when done correctly, can drive a significant amount of traffic to your site from organic search results. Not only will this help grow your audience, but it also positions you as an expert in your field, thus making you more worthy of trust.

SMM is all the various activities that brands and businesses undertake on social media platforms to attract and retain customers. When done effectively, social media marketing can drive traffic to your site, build your brand’s reputation, and help increase sales. Social media allows you to establish strong ties with your audience, and makes it easier for them to connect with you.

If you are a business that sells its own products, you’ll need a content management system to effectively blog. A blog creates an environment where you can both engage with and inform your audience about your company and its activities. It’s important to note that not all content management systems are created equal, so you’ll need to find one that is simple to use while still offering enough functionalities to you.

Final Takeaway

Outsourcing is a common tactic that many businesses and brands use in order to gain leverage and access to specialized teams and expertise. The benefits of outsourcing are numerous, and it can be a profitable move for any business or brand that decides to go down this route. When done effectively, outsourcing can help businesses and brands of all sizes and types to gain a competitive edge.

As a business owner or manager, it’s your responsibility to make the right choice for your company. You need to be sure that you are investing in the right team and the right tools for the job. Make sure that you are doing your research before committing, and avoid choosing a third-party digital marketing agency that does not have a good reputation.