In today’s digital world, businesses can have an almost unlimited reach to consumers with online marketing strategies. The key is to find the right platforms to reach your audience.
Whether you’re a large corporation with a massive budget or a small business owner just starting out, the key to digital marketing success is using the right tools for the job.
In this article, we’ll discuss what platforms are becoming more popular and how you can use them to promote your business.
The world’s largest social media network is more popular than ever, with over 1.7 billion active monthly users. More than a quarter of the U.S. population uses Facebook. Even if you are skeptical about the practical value of social media marketing, you can’t ignore this huge platform.
If you’re interested in growing your business organically through word of mouth and viral marketing, Facebook is the perfect place to be. With its incredibly engaged audience, you have a great opportunity to promote your business for free. However, since the platform’s popularity grows each year, you also need to be aware of potential pitfalls.
Instagram is the world’s second-largest social media network with over a billion active monthly users. It’s rapidly gaining popularity as a platform for content creators and marketers to connect with consumers.
Like Facebook, Instagram is a goldmine for marketers looking to promote their business. Since the audience is skewed toward highly educated, affluent individuals, your reach is likely to be more targeted and, therefore, more effective. However, like Facebook, Instagram is also evolving and expanding, so you need to keep up with the changes if you want to effectively market on the platform.
Twitter is one of the most popular social media platforms with over 500 million active monthly users. It was originally designed for people to communicate in real time, so it is a bit faster and more engaging than other platforms. These days, Twitter is mostly used as a news platform, but it is also a place where individuals share their opinions and retweet posts from others.
Since Twitter is a bit faster than other platforms, it’s perfect for someone interested in attracting highly engaged audiences to their brand. If you’re looking to generate more leads and increase your conversion rates, using Twitter is a great choice. However, like Facebook and Instagram, Twitter is also expanding and changing, so you need to keep up with the updates if you want to get the most out of the platform.
YouTube is the world’s largest video platform with over 3 billion monthly active users. It was originally designed for individuals to create and share YouTube videos on a wide array of topics. However, as YouTube has evolved, so has the platform and its massive audience. Today, YouTube is a place where individuals discover, consume, and share content.
As a business owner or marketer, you can use YouTube to create how-to or explainer videos to make your content more accessible. Moreover, since YouTube is a bit faster than other platforms, it’s perfect for someone wanting to attract and engage an audience. However, like Twitter and Instagram, YouTube is also expanding and changing, so you need to keep up with the updates if you want to get the most out of the platform.
LinkedIn is the world’s largest professional network with over 500 million members. It’s mainly used for internal business purposes, but it also has a very active audience on the platform. With members working in all industries, you have a great opportunity to advertise your business on a platform catering to the needs of business people.
Since LinkedIn is mainly used for business purposes, your reach on the platform will be more limited. However, since it has a massive audience, you should consider using LinkedIn to establish yourself as an expert in your industry. Moreover, since the platform is built on top of the relational database of the corporate world, you can also get involved in a variety of in-industry communities to establish yourself as an expert in your field.
Snapchat is the world’s most popular app for sharing short-lived videos with friends. It currently has over 1 billion monthly active users. However, the app is often criticized for its addictive nature and for how it encourages individuals to engage in dangerous behavior (such as sexting). Since Snapchat is so popular, you can bet there will be competitors emerging to take its place. But for now, it’s still the king of the social media hill.
As a business owner or marketer, you can use Snapchat to create how-to or explainer videos to make your content more accessible. Moreover, since the videos disappear after a few seconds, you can use Snapchat to share short-lived content with friends and family. However, like Twitter, Snapchat is also expanding and changing, so you need to stay on top of the platform if you want to get the most out of it.
At this point, you might be wondering which of these platforms will prove most valuable to your business. It really depends on your goals. If you’re looking to establish a brand and want to create a community, you’ll love Facebook. If you’re looking to grow your customer base and want to attract new followers, you’ll love Instagram. And if you’re looking to increase your reach to a more targeted audience, you’ll love Twitter.
In summary, these platforms are extremely popular because they cater to the needs of the digitally oriented consumer. If you’re interested in using social media to promote your business, keep up with the changes or risk being left behind. For a more detailed explanation of social media marketing, get a copy of our new marketing guide, A Quick Start Guide to Digital Marketing. It’s filled with tips on how to successfully utilize digital marketing platforms like LinkedIn, Twitter, and Instagram.