If you are looking for a company that can help you get the word out about your business online then you’ve probably considered a few different agencies to choose from. After all, who doesn’t love clicking on a sponsored link to browse the web for more info about a product or service? While that can be pretty engaging content to keep someone busy on the internet for a while, you might want something more substantial from a digital marketing agency.
To help you make the right choice we will now discuss 4 things you should know about online digital marketing agencies in Nigeria.
What Is A Digital Marketing Agency?
At its most basic level, a digital marketing agency is a company that helps businesses gain exposure and traction online. Whether you are a small business or a large multinational corporation, chances are you’ve at least considered the benefits of having an online presence. It’s nearly impossible to ignore the existence of digital marketing agencies these days; after all, the entire premise of this article is to educate you on the benefits of an online marketing agency in Nigeria.
While the role of digital marketing agencies has changed somewhat since its inception, the general idea behind the role remains the same. Rather than spending tons of money on traditional advertising such as TV commercials or magazine spreads, digital marketing agencies leverage the power of the internet to gain exposure and interest in your product or service. In most cases, this involves hiring a virtual assistant, blogger, or social media influencer to spread the word about your business.
If you think about it for a moment, the entire internet is filled with free digital marketing materials you could use to gain traction for your business. From blog posts and social media posts to web banners and email marketing campaigns, there are plenty of resources available to any business that wants to gain exposure and grow their following online. It really is that simple.
Why Should You Work With A Digital Marketing Agency?
At this point, you might be wondering why you should even consider working with a digital marketing agency rather than doing it all yourself. After all, you already have a team of experts at your disposal; why not handle the whole process yourself?
To answer that question, let’s take a step back and consider the role of a digital marketing agency from a different perspective. Imagine you are a business owner or marketing manager looking for ways to gain traction for your business. Even if you’ve done some research into the subject, there is plenty you don’t know about the digital marketing process and how to make it work for your business. Working with a digital marketing agency to strategize a plan and execute it can be a great way to save time and get the results you need to grow your business. Especially since a lot can go wrong if you try and do it all yourself. That’s why you should work with the pros.
How Much Does It Cost To Work With A Digital Marketing Agency?
Forbes recently published an article outlining some of the most common pricing structures used by digital marketing agencies, and it doesn’t look good for agencies that bill by the hour.
Despite the fact that most companies use a combination of fixed-price and hourly pricing, the rates for virtual assistants and social media influencers can be pretty high. According to Forbes, the prices for these services range from $25,000 to $150,000 per year, which makes one-off projects quite expensive. To put that into context, the average monthly wage in Nigeria is less than $1,200.
If your total budget for the project is $25,000 or less, you can probably get by with a mixture of freelancers and in-house team members. Hiring an outside agency to help you with your digital marketing is probably not worth it, even if they have a team of talented professionals willing to work for you.
Where Do You Get Your Ideas From?
If you are looking for an agency that can help you plan and strategize your digital marketing campaign, you want to make sure they are coming up with fresh ideas and strategies to promote your business. If you go through an agency that has been around for a while and has tried and tested all the popular marketing techniques then you are restricting your potential for growth.
Ideally, you want to work with an agency that is constantly brainstorming and coming up with new ideas to promote your business. By coming up with these ideas yourself you are limiting their creativity and the chance of something new and innovative being created to promote your business.
In summary, working with a digital marketing agency can be quite beneficial if you are looking to gain traction for your business. They can help you develop a strategy and plan to gain maximum results from your efforts. In most cases, this involves hiring a virtual assistant, blogger, or social media influencer to gain online traction for your business. Don’t expect them to do all the work for you though; it’s your responsibility to give them the ideas and the resources they need to help you reach your goals.