How to Promote Your Dental Practice Online with Consulatn

Online marketing can be a tricky business. There’s a lot of competition and many tactics to avoid. However, if you want to succeed you need to develop and use effective SEO strategies, build a solid social media following, and run Google AdWords campaigns.

In this article, we will tell you about one dentist’s journey in using online marketing to promote their dental practice. The name of the dentist we will showcase is Charles Armitage. Dr. Armitage is a general dentist in Scarsdale, New York, who has been providing high quality dental care to the community for more than 30 years. In addition to his dental practice, Dr. Armitage is also the director of the Scarsdale Civic Center’s Oral Health Bureau. 

The Journey So Far

When it comes to growing a dental practice, many physicians and dentists will advise you to focus on securing a large number of patients. The thing is, you can’t get immediate results just by adding more doctors to your staff. It takes time to build a profitable dental practice, and you need to focus on growing your patient base strategically.

To that end, Dr. Armitage developed and used several online marketing tools to gradually grow his practice. Let’s take a look at how he did this and what he accomplished along the way.

Search Engine Optimization (SEO)

It’s imperative that your website optimizes your searches, and the first step in doing this is through SEO. When patients or potential patients search for dentists or dental practices, your website should be the first place they see.

What is SEO? SEO stands for Search Engine Optimization, and it’s the process of enhancing your content to make it more useful and relevant to search engines like Google and Bing. For example, did you know that some search engines will penalize or demote websites that don’t use keywords to describe their content?

Having good SEO practices on your website will help to attract and retain patients. Keywords are important, and you should look for the right ones to use based on your product or service. In the next section, we will discuss some of the basics of SEO that you need to know.

Social Media Marketing (SMM)

Did you know that almost 90% of adults between the ages of 18 and 24 use social media? It’s safe to assume that many of these people are either seeking or needing dental care, and it’s your duty to provide it to them.

Social media is an effective tool for marketers to engage with potential customers. When used strategically, social media can help you to build credibility, expose your expertise, and, ultimately, grow your business. Many dentists have turned to social media to help them spread the word about their practices. Some of the most popular social media platforms in the dental world include LinkedIn, Twitter, and Facebook. Did you know that when you sign up for a social media platform, you have the option of creating a business account or a personal account?

The reason for this is that you might want to use social media to share information with your colleagues, but you don’t want your personal life to be public. The choice is up to you, but you should bear in mind that everything you post on social media will be accessible to everyone. In most cases, businesses use social media to engage with current and potential customers.

Pay Per Click (PPC) Advertising

Did you know that almost 90% of adults between the ages of 18 and 24 use social media? It’s safe to assume that many of these people are either seeking or needing dental care, and it’s your duty to provide it to them.

PPC stands for Pay Per Click, and it’s a form of advertising where you will pay when someone clicks on your ad. The good thing about PPC ads is that you can target your audience based on demographic, location, and interests. Did you know that many dentists use PPC ads to gain more leads?

The downside is that PPC ads can get expensive, and it’s not always easy to measure the results of your campaigns.

Search Engine Marketing (SEM)

Did you know that almost 90% of adults between the ages of 18 and 24 use social media? It’s safe to assume that many of these people are either seeking or needing dental care, and it’s your duty to provide it to them.

SEM is similar to SEO in that it aims to improve your website’s rankings on search engines like Google and Bing. However, SEM differs from SEO in that you don’t always have to directly compete with other websites for customers. Instead, you can partner with brands that are relevant to your niche.

As an example, if you are a dentist practicing in Scarsdale, New York, you might want to partner with a local real estate agency to gain access to an engaged audience.

In both SEO and SEM, you will need keywords and targeted messaging to stand out from the crowd. When developing your strategy, make sure to target long-tail keywords that are relevant to what you have to offer. For example, if your dental practice specializes in invisible dentistry, you might want to look for keyword combinations like “invisible dentistry ” or “no-vocabulary dentistry.”

Content Marketing

Did you know that nearly 80% of adults between the ages of 18 and 29 use social media? It’s safe to assume that many of these people are either seeking or needing dental care, and it’s your duty to provide it to them.

If you’re not using social media to your advantage, what are you waiting for? Whether you’re a solo practitioner or part of a team, you can use social media to connect with patients, educate them about dental techniques, and encourage them to call your practice. Did you know that many dental practices integrate social media with their websites and email marketing?

To that end, having good content is important for drawing in and retaining customers. Having content that is useful, informative, and concise is key to creating a strong SEO foundation. When developing your strategy, make sure to look for the right keywords and phrases to incorporate into your content. For example, if you are writing about the importance of taking good oral hygiene, make sure to emphasize the “oral hygiene” keyword over other variations like “oily hygiene” or “wet-dry hygiene.””

Local SEO

Did you know that almost 90% of adults between the ages of 18 and 24 use social media? It’s safe to assume that many of these people are either seeking or needing dental care, and it’s your duty to provide it to them.

While it’s crucial to perform SEO on your website, it’s also important to optimize your local listings. Did you know that if you are a dentist in Scarsdale, New York, and you want to attract patients from nearby towns and cities, you should look into local SEO?

Local SEO improves your listings’ performance on search engines like Google, so it helps to increase the exposure of your practice. With local SEO you can target a specific area or set of areas, which means you get to choose the geography you are focusing on. Did you know that you can even target a specific suburb or neighboring cities?

Some of the most important things you need to do for local SEO are to claim your practice’s address on all local directories and to optimize your maps listings. Doing this shows search engines that you are locally based and that you are trying to be accessible to your community. You can also claim your practice’s address on social media networks like Facebook & Twitter.

The Ultimate Guide to Marketing Your Dental Practice

In the previous sections, we discussed several different ways that you can market your dental practice. However, being a dentist is a competitive profession, and what works for one practice may not work for another. That is why it is extremely important to test and measure the results of your campaigns before taking any definite action. 

With the right tools and a little bit of determination, you can launch a successful marketing campaign for your dental practice. To get started, simply follow these five steps:

Step one: Define your targets.

The first step in any marketing initiative is to figure out who the intended audience is and what they want. To that end, you should develop buyer personas, which are “digital humans” that represent the kind of people you are trying to reach with your marketing.