In today’s world, the majority of people are working remotely. According to the American Institute of Stress, nearly half of the working population experiences some level of stress daily. While there are a number of causes for this widespread stress, one of the largest factors is the fear of missing out (FOMO). This phenomenon, also known as the ‘paralysis by analysis’, was described by James Surowiecki in his book “The Wisdom of Crowds”.
The inability to make instant decisions leads to more analysis, which in turn leads to more stress. This is why people are pursuing online degrees in marketing. According to the College Navigator, an online degree in marketing is among the least expensive options available to students, while also providing them with a well-rounded education.
One of the significant challenges posed by the pandemic is the inability of the majority of people to make instant decisions. This is why people are pursuing online degrees in marketing. According to the College Navigator, an online degree in marketing is among the least expensive options available to students, while also providing them with a well-rounded education.
A Less Expensive Option
While traditional universities charge students thousands of dollars a year, the cost of an online degree in marketing is fairly minimal. Students are required to pay only for the courses they take, and then pass these costs on to employers in the form of enhanced productivity.
According to the College Navigator, the average cost of an online degree in marketing is around $600 a year. This is considerably less than the average cost of a traditional Bachelors in Marketing, which is around $1300. Furthermore, the employment statistics for online degree holders in marketing are excellent, and much higher than the average for Bachelor’s degree holders in general.
A Well-rounded Education
Online degree-holders in marketing receive a well-rounded education, which makes them more attractive to employers. The curriculum generally covers the various aspects of marketing, including marketing management, marketing analytics, marketing research, marketing communications, and more. The learning opportunities are also far-reaching, as students can either opt for an in-house certificate program, or seek out a private tutor to help them with coursework that is particularly challenging. The flexibility of an online degree in marketing allows for great personal growth, as well as a greater chance of finding employment.
Traditional Bachelors in Marketing focus heavily on marketing management and theory. While these are crucial areas of knowledge, an online degree in marketing provides students with the opportunity to gain practical experience working in a real-world environment. The combination of classroom learning and practical application is unparalleled, and can only result in higher productivity and lower stress for students and employees.
Attaining Employer Recognition
One of the significant challenges for students who entered the workforce during or since the pandemic is gaining employer recognition. Many employers are now looking for experienced employees who can bring value to the organization. The inability to travel internationally, and fears about contracting the virus, has limited the number of job offers that are coming from abroad. This has resulted in more employers seeking out local talent, and an overall shift towards on-site working.
According to LinkedIn, 94% of employers plan to increase their use of remote working over the next few years.
An online degree in marketing can assist you in securing your first employment after graduation. As you may imagine, prospective employers are going to be looking for evidence of your practical knowledge and skill, as well as your theoretical understanding. The combination of your academic qualifications and your professional achievements will be instrumental in establishing your candidacy for employment.
The Growing Employer-employee Relationship
While more and more employers are turning to online degrees in marketing, this doesn’t mean that they have completely severed ties with the classical university setting. According to a recent report from the Global Market Place for Business Education, 61% of Global 2000 companies have adopted hybrid learning (i.e. combining classroom learning with online methods), and this percentage is anticipated to increase to 74% by 2025.
Hybrid learning can significantly reduce the amount of time spent traveling to and from campus. This is significant, particularly during a time of uncertainty. The ability to work remotely is also a significant asset for employers, as it allows for greater productivity and less stress, both on-site and off-site.
Hybrid learning also assists in leveling the playing field for students who may not have the same level of connectivity as their classmates, or who may not have access to the same level of technology as their professor. The rise of online and remote learning has truly made education accessible to everyone.
More Focus On Business Management
The majority of employers are shifting towards a more business-centric education, particularly in marketing. According to the Global Market Place for Business Education, 61% of Global 2000 companies have adopted hybrid learning (i.e. combining classroom learning with online methods), and this percentage is anticipated to increase to 74% by 2025.
The growing trend towards employee engagement, and the desire to create a productive and engaged workforce, is prompting companies to adopt a more practical approach to employee education. The result is a growing number of online degrees in business administration and management. The impact of this trend is that students can now integrate theory with practical application, ultimately resulting in a more flexible and marketable skill set. As an added bonus, many of these online degrees are now open to international students, providing them with the opportunity to study in a different country and learn a new language.
Get The Most Out Of What You Learn
One of the significant challenges facing students who are pursuing post-secondary credentials is the issue of retention. According to a 2019 report from the American Institute of Stress, nearly 50% of American workers are concerned about losing their jobs, while 50% are stressed about what they don’t know. This is why many are turning to online degree programs, as they provide the opportunity to develop a skill set that is both current and relevant, as well as offer a variety of learning options and platforms.
Many students who are pursuing Online Bachelor’s in marketing are looking for ways to further specialize in digital marketing. The number of jobs available in this area is expected to increase by 29% in the next five years, as more and more businesses embrace digital marketing as a valid form of marketing.
Those looking for an accredited degree in digital marketing can take advantage of a number of bachelors specializations, including marketing analytics, e-marketing, and mobile marketing.
In order to get the most out of what you learn, you need to have access to the appropriate learning materials. The Global Market Place for Business Education reports that 59% of employers cited cost as a key barrier to adopting new technologies, while 40% cited the need for relevant skills as the main reason.
According to LinkedIn, 72% of employers cite the need for relevant skills as the main reason for not adopting new technologies. The majority of employers surveyed cited the cost of implementation and updating systems as the main barriers.
The American Institute of Stress reports that nearly 50% of American workers are concerned about losing their jobs, while 50% are stressed about what they don’t know. This is why many are turning to online degree programs, as they provide the opportunity to develop a skill set that is both current and relevant, as well as offer a variety of learning options and platforms.
In summary, the demand for talented marketers, and the need for companies to operate more efficiently and effectively during this time of uncertainty, has led to a boom in online bachelor’s in marketing. Many of the jobs that are available are either directly related to marketing and communications, or are the result of a happy accident. The rise of virtual (i.e. online) and remote working, and the shift towards a more business-centric education, means that employers are looking for people who can combine theory with practice, and communicate effectively both in and out of the classroom.