The Covid-19 pandemic had one major impact regarding higher education: a shift from on-campus learning to online learning. In the United States alone, nearly all accredited schools and universities have transitioned to some extent to online learning as an experiment or as a permanent change, and we were all forced to adapt.
For those of us in marketing, this meant adapting to a new normal. While in-person conferences and meetings are something to look forward to, more and more of our work is happening online. And as more work occurs online, the demand for marketing expertise rises. What is more, distance learning allows for more flexibility regarding scheduling and can be accessed on the go, making it ideal during this time of isolation.
In times of uncertainty, people flock to safety in numbers. And when it comes to marketing, we are a collective flock. Those interested in marketing degrees can now gain access to a wealth of knowledge and expertise, regardless of location.
From consumer research to copywriting, marketing degrees are a great choice for those interested in a career in marketing. Unlike other areas of business, marketing is a broad field, offering students the opportunity to specialize in one or more areas, such as marketing analytics, digital marketing, PR, or marketing management. Because marketing is a broad field, any career in marketing is highly regarded and in demand. In fact, marketing management is one of the most in-demand jobs in America according to Indeed, with nearly 150,000 job opportunities available.
In light of this, if you’re interested in a career in marketing, then it’s time to explore your options and pick out a marketing degree.
The Best Online Marketing Degrees
Now, when it comes to choosing an online marketing degree, you have many options, and it’s important to do your research before making a decision. There are many reputable and recognized marketing degree providers, including Kaplan, Rutgers University, and the University of North Carolina at Chapel Hill. Here are some of the best online marketing degrees to consider:
If you’re looking to specialize in marketing analytics, then the University of Texas at Austin offers a brilliant business degree program through their renowned McCombs School of Business. With a special focus on Marketing Analytics, the program will give you the skills to analyze marketing data and evaluate marketing strategies with confidence. The program also includes modules that cover ethics, research methodologies, and the analysis of markets and social media ecosystems. The University of Texas at Austin is a flagship university in the great state of Texas, founded in 1876, so you can be sure that you’re getting a high-quality education that will serve you well in your career.
Students in the marketing analytics program at the University of Texas at Austin gain valuable experience with practical courses and real-life case studies, which provide them with the skills needed to succeed in the field. What’s more, they are also able to network and connect with some of the biggest names in analytics, whether they be current students or alumni.
This degree is perfect for those interested in marketing analytics and who want to gain the necessary skills to enter the field. Moreover, with the increasing demand for marketing analytics, the likelihood of getting a job in this field grows with each additional degree.
Digital Marketing Strategist
If you’re looking to specialize in digital marketing strategy, then the University of New Hampshire’s Merrimack College offers a highly respected 4-year program that will give you the skills you need to enter the field. What’s more, the digital marketing degree is designed for professionals who want to build a career in a digital field, and it is ideal for those who wish to focus on paid and organic marketing strategies. As part of the program, you will develop the ability to assess marketing performance, define marketing objectives, and create promotional strategies.
Digital marketing is a fast-growing field, and companies of all sizes are now utilizing digital marketing strategies to meet their marketing goals. If you’re looking to enter the field and specialize in digital marketing, then this university is a great choice, as you can gain the necessary skills while also developing a strong base in digital marketing.
This specialized degree program can also be completed in as little as 2 years, with part-time study available for those who want to gain additional experience and gain a stronger foothold in the field. Moreover, as part of the program, you will gain valuable experience with an industry internship that will provide you with real-world experience and allow you to further establish your career.
PR Campaign Manager
If you’re looking to specialize in public relations (PR) and wish to gain experience in a fast-paced and demanding field, then the University of Illinois at Urbana-Champaign offers a highly regarded PR Campaign Manager program that will give you the skills you need to enter the field. What’s more, the program allows you to choose a concentration in either public relations or marketing communications, depending on your career goals. The program also requires an internship, which can be completed either remotely or on campus, with flexible scheduling.
As part of the program, you’ll develop the ability to design and implement marketing communications strategies, write press releases, and manage media relations for a corporate brand.
The demand for PR professionals is always high, and as more and more companies utilize public relations for marketing and advertising campaigns, the likelihood of gaining a job in this field grows with each additional degree. What’s more, many PR agencies and in-house communication teams are located in downtown Chicago, making the city a natural hub for those seeking entry-level positions in the field.
If you’re looking to specialize in marketing management, then the University of Georgia’s Terry College of Business offers a 4-year program that will give you the skills you need to enter the field. What’s more, the marketing management degree is designed for professionals who wish to build a career in a fast-paced and demanding field, as well as for those who want to specialize in marketing analytics. Not only will this degree program give you the skills you need to enter the field, but it will also allow you to gain experience in marketing, business administration, and analytics, making it a great choice for those who wish to further their education while also gaining experience in their chosen field.
The marketing management degree is highly sought after, and it is ideal for those looking to enter the field and specialize in marketing analytics, as well as for those who wish to further their education while also gaining experience in marketing and business administration. Moreover, with the increasing demand for marketing managers, jobs can be found in almost every city in America.
Deciding which online marketing degree is best for you will largely depend on your career goals. If you’re looking to gain valuable experience and establish yourself in the field, then consider either of the three degrees discussed above, as well as the many other reputable marketing degree providers out there. Alternatively, if you’re looking to enter the field with a more long-term career goal in mind, then consider a marketing degree that will prepare you for a more senior role. For example, the University of Texas at Austin’s marketing analytics program allows you to specialize in a field that is in high demand and will land you a job almost immediately after graduation.
In the end, despite the uncertain times we are currently undergoing, nothing is certain in life – not even the future of higher education. The world will change, and with it, our needs and the jobs that are available to us. What we need now is the education to help us adapt and thrive in this new world.