Marketing and advertising are among the most in-demand occupations in today’s digital world. The global market value for marketing and advertising agencies is projected to hit $24.9 billion by next year.

With so much emphasis on digital marketing and advertising, it’s no surprise that many higher education institutions have responded with online degrees in marketing and advertising. But which degree should you pursue? We took a look at the various requirements, skills, and career opportunities for each of these marketing and advertising degrees.

Marketing Degrees

If you’re looking for a career in marketing and you want to pursue an online degree, you have many options. You can become a full-time student and earn a bachelor’s degree in marketing online from a reliable institution. You could also audit a few courses at a time to squeeze in some professional development while you work and earn a living. No matter what, you’re going to need to show up to class and participate; therefore, you’re not going to be able to work remotely as a digital marketer.

Advertising Degrees

If you’re looking for a career in advertising and you want to pursue an online degree, you have many options. You can become a full-time student and earn a bachelor’s degree in advertising online from a reliable institution. You could also audit a few courses at a time to squeeze in some professional development while you work and earn a living. No matter what, you’re going to need to show up to class and participate; therefore, you’re not going to be able to work remotely as an account manager.

Bachelor of Science in Marketing

The first and foremost distinction of this degree is that it is the one most often touted as the standard degree for entry-level marketers. Because the majority of courses relate to marketing and analytics, this degree is frequently referred to as the “Marketing & Analytics” or “Data Analytics” degree. Now, we are not suggesting that you rush out and get a degree in marketing without doing some serious research first. You should certainly go through the list of accredited colleges and universities that offer a bachelor’s degree in marketing and consider all of your options. However, if your initial research shows that a bachelor’s degree in marketing is the best choice for you, then you should probably go for it.

But what exactly is a bachelor’s degree in marketing? According to the American Association of Advertising Agencies (4A’s), a bachelor’s degree in marketing is required for entry-level marketing and advertising jobs. Earning this degree means you not only know the fundamentals of marketing, but you’re also able to apply that knowledge to real-world settings. Naturally, this means you’re going to be job-hunting in a few short years.

Bachelor of Science in Advertising

If you’re looking for a career in advertising and you want to pursue an online degree, you have many options. You can become a full-time student and earn a bachelor’s degree in advertising online from a reliable institution. You could also audit a few courses at a time to squeeze in some professional development while you work and earn a living. No matter what, you’re going to need to show up to class and participate; therefore, you’re not going to be able to work remotely as an account manager.

Bachelor of Science in Digital Marketing

In recent years, there has been a massive rise in the number of higher education institutions offering online degrees in marketing and advertising. The demand for quality marketing and advertising degree programs has driven the creation of many specialized bachelor’s degrees in digital marketing. Earning a degree in digital marketing will give you the skills to effectively implement marketing and digital strategies for businesses.

In today’s world, more businesses are implementing marketing and advertising strategies online. Whether you’re doing your research online and using software to analyze trends and analyze data, or you’re using your own website to promote your business, the ability to effectively implement online marketing and advertising strategies is critical. If you’re looking for a career in marketing and want to pursue an online degree, you should probably look into a bachelor’s degree in digital marketing.

Master of Science in Digital Marketing

If you’re looking for a career in marketing and want to pursue an online degree, you have many options. You can become a full-time student and earn a master’s degree in digital marketing online from a reliable institution. You could also audit a few courses at a time to squeeze in some professional development while you work and earn a living. No matter what, you’re going to need to show up to class and participate; therefore, you’re not going to be able to work remotely as an account manager.

This degree is designed for experienced marketers who want to further their education and learn new things. Earning this degree means you not only know the fundamentals of marketing, but you’re also able to apply that knowledge to new and emerging technologies. Naturally, this means you’re going to be job-hunting in a few short years.

Master of Science in Marketing & Advertising

This degree is geared toward experienced marketers and advertising professionals who want to further their education and learn new things. Earning this degree means you are able to effectively implement marketing and advertising strategies for businesses. Naturally, this means you’re going to be job-hunting in a few short years.

Master of Science in Public Relations

Another great option if you’re looking for a career in public relations is the master’s degree in public relations. Unlike many other marketing and advertising degrees, this degree is primarily based on practical application and is not theoretical. This means that while you’ll learn a lot about marketing and advertising, you’ll actually be doing quite a bit of the learning – through practical application. Naturally, this makes it much easier for you to gain entry-level employment in public relations. In fact, the global market value for public relations agencies is projected to hit $13.8 billion by next year.

Master of Science in Advertising & Marketing

This degree is geared toward experienced marketers and advertising professionals who want to further their education and learn new things. Earning this degree means you are able to effectively implement marketing and advertising strategies for businesses. Naturally, this means you’re going to be job-hunting in a few short years.

If you’re looking for a career in marketing and want to pursue an online degree, you have many options. You can become a full-time student and earn a master’s degree in marketing and advertising online from a reliable institution. You could also audit a few courses at a time to squeeze in some professional development while you work and earn a living. No matter what, you’re going to need to show up to class and participate; therefore, you’re not going to be able to work remotely as an account manager.

By securing a job in marketing or advertising that specifically mentions a bachelor’s degree, you’re guaranteed to land yourself a decent starting salary. Also keep in mind that marketing and advertising are one of the most in-demand industries, and the demand is only going to increase in the coming years. With so much emphasis on digital marketing and advertising, this is perhaps the most competitive industry you can be in right now. If you want to pursue an online degree and are looking for the best return on investment, then a bachelor’s degree in marketing may be the one for you.