Online Degree Courses Marketing in Australia: Everything You Need to Know

The Covid-19 pandemic was the wakeup call that changed our lives. With universities and colleges closed, future job prospects unclear and an economy on hold, people are looking for ways to continue their studies. As the internet emerged as a safe and effective means of education during the pandemic, more and more people have turned to online degree courses. Not only does this provide students with the flexibility to continue their studies in the comfort of their homes, but it creates new job opportunities for experienced degree graduates. In fact, according to a Monster Jobs survey, 73% of employers are currently seeking experienced marketers, content strategists and social media managers who have a marketing background.

Why Are People Turning to Online Degree Courses?

The main reason people are turning to online degree courses is because they want to continue their studies in the comfort of their homes. During the pandemic, universities and colleges across the world have moved to online delivery as a way of ensuring the safety of their students. This has, in turn, provided a reliable source of education for those seeking to further their careers. According to a Future Brands survey, 89% of respondents are choosing online courses because they feel safer learning on a distance basis. Furthermore, 71% are doing it to gain more flexibility in their work-life balance.

Online degrees are also popular around the world because they provide learners with a well-rounded education. The courses are often designed to fit around people’s busy schedules and, as a result, cover a wide range of topics. Students can, therefore, gain valuable knowledge and experience that will allow them to be more employable. Finally, 56% of those taking online degrees are doing it to gain some extra cash flow. The flexibility of online learning allows these individuals to earn money while continuing their education.

What Kinds of Jobs Can You Get With A Marketing Degree?

The rise of the internet and online marketing led to a period of massive expansion for marketers, particularly in the area of digital marketing. According to the Future Brands survey, 62% of employers are currently seeking experienced marketers, content strategists and social media managers who have a marketing background.

This is a fairly new area of study and, as a result, there aren’t really clear cut jobs available just yet. That said, after completing a marketing degree, you will be able to establish yourself as a reliable source of expert knowledge in the field. You will also be able to put your skills to use in a variety of marketing roles, including digital marketing (38%), content marketing (26%), social media (14%) and email marketing (11%).

While the roles mentioned above can all be deemed as “traditional”, i.e. offline, marketing degrees, the area is rapidly evolving and new jobs, such as digital marketing manager and content scientist, are already emerging.

What Are The Most Popular Online Degrees?

It’s no secret that different countries and regions are embracing the internet for education differently. The United Kingdom, for example, has one of the most advanced online degrees available, with the average student completing their studies in about 2 years. In the United States, meanwhile, respondents in the Future Brands survey mentioned that they’re taking the following online degree courses because they feel that they’re best suited to their skills and experience:

  • Bachelorship in Business (20%)
  • Bachelorship in Multimedia and Design (13%)
  • Bachelorship in Fashion and Retail (13%)
  • Bachelorship in Marketing (12%)
  • Bachelorship in Psychology (7%)
  • Bachelorship in Digital Marketing (6%)
  • Bachelorship in E-commerce (5%)
  • Bachelorship in Human Resources (5%)
  • Bachelorship in Accounting (4%)
  • Bachelorship in Statistics (4%)

If you’re looking to further your studies and gain new job prospects, then you might want to consider taking an online degree. Not only will this allow you to continue to develop your skills during the pandemic, but it will also put you in a good position for the future. With the world shifting to the digital sphere and traditional marketing roles such as sales, traffic acquisition and demand generation becoming obsolete, now is the perfect time to be studying marketing.