Online DBA Marketing: 3 Tips for Success

Most businesses know the value of having a solid marketing strategy, but when it comes to Database Administrators, sometimes marketers take marketing for granted. After all, the products these professionals develop are usually for sale and companies know that marketing is key to getting the best price for their products.

While this may be true for specific products, such as payroll software or medical imaging devices, there are still many niches where marketers may not be considered the experts. For instance, if your company specializes in web design or development, you may consider yourself a web developer and not a marketer. But even if you develop software for CEOs, CFOs and CIOs, you will still be considered a marketer if you develop an online marketing strategy to attract business leaders to your product.

So what is an online marketer?

  • A marketer is someone who creates awareness about a product (or service) and encourages people to buy (or use) it
  • An online marketer creates awareness about a product (or service) via search engines (i.e., Google, Bing)
  • An online marketer encourages people to buy (or use) a product (or service) through paid advertisements or sponsorships on social media platforms (i.e., Facebook, Twitter)
  • An online marketer creates sales and leads through a well-thought-out e-commerce strategy (i.e., website, mobile app)

Now that you have an idea of what an online marketer is, let’s take a look at how you can become one.

Tip #1 – Build a Marketing Portfolio

If you already have a website, you should consider putting together a marketing portfolio. Even if you have never formalized your marketing efforts, you can start by compiling a list of the various digital tools and platforms that you use in your daily job.

A good place to start is with your website. Does it contain enough information about your products/services to be considered a viable source of marketing material? Does your website follow best practices when it comes to conversions, ease of use, and design?

If not, then you should consider upgrading your website to make it more attractive to potential customers. Remember, a good website is a piece of cake to create and you already know what will make it unique to you – your content!

What kind of content do you put on your website?

  • Product reviews
  • How-to guides
  • FAQs (Frequently Asked Questions)
  • Compare reviews (comparing your product to other options)
  • Videos
  • Gifs (or animations)
  • Slideshows

Once you have your website taken care of, you can move on to the next step.

Tip #2 – Identify Your Target Audience

Now that you have a website with some content, you can start to think about whom you are trying to reach. In the example above, we listed a number of demographics and groups that our website’s content was most suited to.

You need to understand who your target audience is and how you can appeal to them. To start, you can use free tools like Google Analytics to track the behavior of people who come to your site. There are also paid tools like SurveyMonkey that can help you pinpoint demographics, psychographics and segments.

For instance, you may discover that your ideal customer is 26-34 years old, lives in the United States, and has a high income. Based on this information, you can target new customers via social media, email marketing and online advertisements. You may also decide that you want to create a particular product for Millennials, whose buying habits are going to completely change the way you do business.

Tip #3 – Develop a Marketing Plan

Marketing plans help you organize your marketing efforts and determine what you are going to do and when you are going to do it. They also help you set achievable benchmarks and review your progress on a regular basis.

If you follow the advice laid out above, you will be on your way to establishing yourself as an expert in your industry. A marketing plan forms the backbone of your marketing strategy, and without one, you may find yourself aimlessly spending money on advertising without much to show for it. In today’s world, marketing plans are more important than ever, especially as companies grow and change over time. The ability for a marketing plan to evolve with the company is a marked improvement over one-dimensional marketing strategies that don’t adjust to the times. A company-wide commitment to planning and evaluating marketing campaigns on a regular basis is what will set you apart from others.