How to Use Customer Surveys to Market Your Business Online

Most businesses, whether they’re small or large, know the importance of digital marketing. With customers able to discover your product or service within seconds, or minutes at the most, you have no chance of winning their business if you don’t have a solid online strategy.

A major key to marketing your business effectively is understanding your customer base and learning from their behaviour. A customer survey can help you identify areas of improvement and discover new approaches to gain traction with your audience.

In this article, we’ll discuss how you can use customer surveys to build a marketing foundation for your business.

Why Conducting Customer Surveys Is Important

The primary purpose of a customer survey is to collect data regarding the services or products that you offer. The results of these surveys can then be used to better understand your customers’ needs and how you can provide value to meet those needs. Value being the oneness of delivering quality and value for money.

If you want to market your business effectively, you need to ensure that you’re meeting the unmet needs of your customers. Conducting customer surveys and analyzing the results is the key to effective marketing. It helps you discover the kinds of products or services your customers want and need while also revealing the obstacles that are preventing you from providing better value.

How To Conduct A Successful Customer Survey

As a business owner or entrepreneur getting started, you’ll likely want to use survey tools like SurveyMonkey, Swagbucks, or Ipsos iSay to collect data. The trick is to ensure that the survey you design is appropriate for your target audience. In other words, if you’re marketing to individuals, don’t ask them to rate their experience as a hotel guest. Ask them about their experience as a consumer.

To make sure that you’re getting the most out of your customer surveys, you need to follow a few simple steps. First, take your time to plan out the wording of the questions. Second, make sure that the questions are relevant to your target audience. Third, be sure to tailor the results to make them useful to you. For example, if you’re a hotel owner and your hotel services include dining, ensure that the results of your survey show you which dishes your customers are most interested in eating. Finally, analyse the results of your survey periodically to determine if the information is still valid. If you want to see how other businesses are dealing with this same issue, you can check out the BizEaze Marketplace.

Setting Up Google Alerts For Key Phrases

A Google alert is an email alert service that will notify you when your key phrases are mentioned online. Setting up alerts for your key phrases can help you learn more about how people are finding your product or service online. An alert can notify you when your key phrase is mentioned within specific websites or blog posts. You can then click through to those websites to learn more about your topic.

For example, if you sell organic produce and you’re looking into which items are trending online, you can create a Google alert for the key phrase “organic vegetables”. If you visit the Google Homepage, type your search term into the search bar, and then click on the Settings button, you’ll see all the available alerts that Google has to offer. You can then subscribe to these alerts using the + icon.

There are two primary ways that you can use a Google alert:

  • to follow the trends in your industry,
  • to get ahead of important news stories published about your industry.

You can modify your Google alert settings from here.

Create A Loyalty Program For Your Business

Creating a loyalty program for your business is a great way to get in touch with your customers on a more personal level. By offering rewards to those who frequent your business or make purchases from your website, you can engage with your audience and encourage them to become brand evangelists – people who will promote your business online through blog posts, social media, and forum discussions.

You can award points to customers who come back frequently or purchase a certain amount of products from you. Some businesses, such as Subway and Barnes & Noble, have turned this concept on its head and incentivized customers to share their passion for their product through social media.

The beauty of a loyalty program is that it can be adjusted to suit any business, and it can also evolve over time to fit the changing needs of your audience. The key is to find a way to reward your customers without giving away your trade secrets, and to find a way to communicate to your audience that your loyalty is to be believed.

Build An Email List

An email list is a database of email addresses that you can use to send out periodic marketing emails. The great thing about an email list is that it allows you to target the right audience. If you send out an email describing the recent changes at your business, the chances are good that the people on your email list will have an interest in your product or service.

The challenge with email marketing is building a list of email addresses. A good place to start is your existing customer base. Many businesses sell their email lists to marketing firms or use email list software to build their list. There are benefits to both approaches. With a list software, you can automate the process of sending out emails and can build a lookalike audience who are more susceptible to purchasing your products or services.

Monitor Product Awareness

A marketing expert and business author, Jay Baer, suggests the following as a way to assess the success of your marketing efforts:

1. Measure the number of qualified leads that came from your marketing efforts.

2. Calculate the amount of revenue that came from those leads.

3. Measure the average deal size (in value) of those leads.

4. Calculate the average deal size (in value) of those leads against the total market size (in value).

If you can perform these calculations, you’ll have a good idea of the effectiveness of your marketing efforts. You can then set your sights on new, more effective approaches to reach your target audience.