When it comes to email marketing, there are plenty of options available; however, choosing the right one for your needs can be tricky. This is especially true if you’re looking for a free service. Here are 10 of the best online CRM and email marketing solutions.
1. Salesforce
If you’re looking for an all-in-one solution, Salesforce is the best option available. Not only does it boast an effective email marketing solution, but it also has a robust CRM software package that can be used for marketing, sales, and service. What’s more is that the app is completely free, so there’s no excuse not to give it a try.
One of the main reasons why Salesforce was chosen for this list is because of its ease of use. The company created a simpler way of doing business by integrating CRM and email marketing into one platform, which makes it the perfect app for anyone who’s just getting started with their own business or looking for an efficient way to engage with their audience.
2. Mailchimp
Another excellent option for an all-in-one business solution is Mailchimp. It’s one of the biggest players in the email marketing space, boasting over 500 million monthly active users and a simple to use, yet powerful platform. What’s more is that it’s completely free, so even if you’re just getting started, there’s no excuse not to give it a try.
It should come as no surprise that Mailchimp was #2 on this list, as it’s one of the most popular email marketing solutions available. The reason behind its popularity is its straightforward sign-up process and effective email templates that allow you to stand out from the crowd.
3. HubSpot
HubSpot has established itself as a top-notch vendor in the marketing and CRM space. With over 150,000 active monthly users, it’s the go-to platform for companies that want to stay organized and in control of their marketing process. What’s more is that HubSpot is entirely web-based, which makes it accessible from anywhere.
This year alone, HubSpot has acquired several small businesses with strong email marketing backgrounds, such as Marketo and Vidyard. It also has an effective CRM software package that can be used to organize and track customer interactions across all marketing channels.
4. Marketo
Marketo is the leading provider of marketing automation software. It was founded in 1999 and initially created software for market research firms. However, as the company progressed, it expanded its offerings to small businesses, with the purpose of simplifying marketing operations. Marketo has definitely delivered on that promise, with its flagship product, Marketing Platform, being the #4 best-selling app on the Mac App Store. What’s more is that it has a huge community of users who help each other along the way.
Marketo launched an email marketing solution in 2007 and since then, it has continued to innovate and release new features to keep up with the needs of digital marketers.
5. Freshmail
If you’re looking for a tool that can help you send better, more personalized emails, then Freshmail is the app for you. What’s more is that it’s completely free, relying solely on revenue from affiliate sales for its funding. It also has a slick, modern design that puts it head and shoulders above the competition.
Freshmail has been around since 2015 and has already built a sizable community of users, with over 100,000 monthly active users using the app to create and send email campaigns. What’s more is that the company is constantly adding new features to its email marketing platform, so it’s always up-to-date with the latest trends.
6. Convio
Convio is the leading provider of email marketing software for small businesses and individuals. It was founded in 1998 and initially designed for researchers, who used to work with mailing lists that were up to 300 people. As the company grew, it expanded its products to include a CRM and a marketing automation tool. What’s more is that Convio has a whole team of email experts, who are always available to help with anything you need.
Amongst its customers, Convio has seen some pretty big brands (including HubSpot and Marketo), which further illustrates the strength of its platform.
7. Pipedrive
Pipedrive is a collaboration and productivity app, with features specifically designed for businesses. It is one of the best all-around business tools out there, with the ability to sync contacts, conversations, and documents (such as emails) across all platforms and devices. Furthermore, it has a built-in email marketing and CRM software package that can be used for marketing, sales, and service. Overall, Pipedrive has quite a bit to offer if you’re looking for a productivity app for your business.
8. Salesforce1
If you’re running a business that does a lot of trade shows and meetings, then Salesforce1 is the solution for you. It is the unified communications app released by Salesforce in 2015 and is designed to make businesses more accessible and easy to operate from anywhere. What’s more is that you can access all the information you need, without having to leave the app. Salesforce1 is the perfect hybrid solution for marketers, as it combines the best of both worlds—the convenience of a mobile app and the functionality of the desktop web platform.
9. Wave
Wave is the ideal solution for marketers and salespeople who need to follow up with leads. It is a relatively new company, with offices in San Francisco and London, but boasts the talent and experience to match. Its CRM and email marketing software is used by top brands, including Heineken and Nestlé. What’s more is that it’s completely free, with its only income coming from affiliate sales.
Overall, Wave has established itself as a top provider of customer relationship management and email marketing tools for small businesses.
10. MailJet
Last but not least, we have MailJet, the email marketing solution that can also be used to send faxes and deliver printed letters and postcards. What’s more is that it comes with a free option, making it an excellent choice for new businesses just getting started. With its simplicity and flexibility in use, coupled with strong support, it’s clear why so many marketing professionals choose MailJet.
Some other solutions on this list, which you may find useful, include: